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 Assignment 6 (Due: December 30, 2009, before 01:00pm)

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Jezreel Jyl P. Hilado

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptySat Jan 02, 2010 4:05 pm

Identify and discuss the steps for "critical success factors" approach?

HAPPY NEW YEAR!
Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Icon_bounce


So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.

That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.

By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.



What is s Critical Success Factor(CSF)?Critical Success Factor

(CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis,
and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.


Most smaller and more pragmatic businesses can still use CSF’s but we need to take a different, more pragmatic approach.

Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful.

As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”.

As you read this and many other resources on the internet you will discover that there are potentially a confusing variety of definitions and uses of Critical Success Factors.

Before you start the journey looking at CSFs it is important to realise that the specific factors relevant for you will vary from business to business and industry to industry. The key to using CSFs effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply.

Therefore success in determining the CSFs for your organization is to determine what is central to its future and achievement of that future.

This page is primarily written for students of management and business, to keep things simple for application in smaller organizations remember to only have 5-7 critical factors for YOUR organization, and I am sure one of those will be cashflow!


History/Background


The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979). The idea is very simple: in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so. Rockart (1979: 85), by referring to Daniel (1961), gives the following as an example of the CSFs: new product development, good distribution, and effective advertising for the food processing industry - factors that remain relevant today for many firms.

As we start to discuss the Critical Success Factors, it is important to realize that the specific factors relevant for you will vary from business to business and industry to industry. The key to using Critical Success Factors effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply.

Therefore success in determining the Critical Success Factors for your organization is to determine what is central to its future and achievement of that future.



Industry CSFs:


Every organization inherits a particular set of operating conditions and challenges that are inherent to the industry (or segment of the industry) in which it chose to do business. This results in a unique set of CSFs that organizations in a particular industry must achieve to maintain or increase their competitive positions, achieve their goals, and accomplish their missions. For example, consider an organization in the airline industry. As a member of this industry, the organization inherits CSFs such as “deliver on-time service” or “move away from the hub-and-spoke system.” Failure to achieve these CSFs may render the organization unable to stay competitive in its industry and may ultimately result in its exit.

Strategic CSFs:


these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.

Environmental CSFs:

To be successful, an organization must be mindful of the macro environment in which it op-erates. A closed organization—one that does not fully interact with its external environ-ment—cannot survive in the long term. As a result, an organization must acknowledge the18 CMU/SEI-2004-TR-010environmental factors that can affect its ability to accomplish its mission. Environmental CSFs reflect the environmental factors over which the organization has very little control or ability to actively manage. By making these factors explicit, the organization can at least be mindful of them and actively monitor their performance relative to them.Environmental CSFs describe such conditions as current socio-political issues, the industry’s regulatory environment, and factors such as seasonality. For example, the airline industry has been dramatically affected by terrorist activities, which have forced changes in airport opera-tions and scheduling and have brought about new regulations with which airlines must com-ply. Unfortunately, airlines have very little control over this problem

Temporal CSFs

CSFs are tied to the long-term planning horizon of an organization. Over the strategic plan-ning period the organization’s CSFs may remain fairly constant, adjusted only when the or-ganization makes major changes, such as changing its mission or the industry in which it competes. However, at one time or another, every organization encounters temporary condi-tions or situations that must be managed for a specific period of time, while continuing to maintain its performance in all other areas. These temporary conditions or situations can re-sult in temporal CSFs—areas in which the organization must temporarily perform satisfacto-CMU/SEI-2004-TR-010 19 rily in order to ensure that its ability to accomplish its mission is not impeded.

Things that are measured get done more often than things that are not measured. Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey.


four steps of CSFs:

Industry CSF's follows from specific industry characteristics.

Different industries have different CSFs. Even within same industry CSFs are not identical from company to company. For example:
Objective: Achieve market share locally of 15%.
CSF: Increasing of customers quantity, increasing of competitiveness versus other local shops.

Strategy CSF's follows from the selected competitive strategy of the business.

It depends on how company positions itself on market, what is the strategy of business and development. Objective: Decrease time of client servicing to 50%. CSF: Install PC-based customer service system.

Environmental CSF's follows from economic or technological changes.

These factors represent environment in which company operates. They include things like the business climate, the economy, competitors, sociopolitical issues, technological improving and so on. Objective: Expand assortment of goods to attract more consumers. CSF: Discovery of new required local suppliers, arrangement of win-win relationship with them.


Temporal CSF's follows from internal organizational needs and changes.



These are temporary conditions or situations in which the organization must achieve success in order to ensure safety of successful accomplishment companies main goals.


A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:
• Money: positive cash flow, revenue growth, and profit margins.
• Your future: Acquiring new customers and/or distributors.
• Customer satisfaction: How happy they are.
• Quality: How good is your product and service?
• Product or service development: What's new that will increase business with existing customers and attract new ones?
• Intellectual capital: Increasing what you know is profitable.
• Strategic relationships: New sources of business, products and outside revenue.
• Employee attraction and retention: Your ability to extend your reach.
• Sustainability: Your personal ability to keep it all going.



CSFs
are used by organisations to give focus on a number of factors that help define its success. They help the organisation and its
personnel to understand the key areas in which to invest their resources and time. Ideally, these CSFs are observable in terms of the impact on the organisation to allow it to have guidance and indications on its achievement of them.

CSFs can be utilised in both the organisation and the individual levels. Their identification is largely qualitative and can result in differing opinions in pinpointing them. Nevertheless, it is an approach that should be pursued as it provides value in giving due focus to a limited set of factors, which are deemed to be the most critical for an organisation or individual.

Thecompany should have a critical success factors in order to know the improvement made by the company from the past up to the present generation. This is possible to every organization even to a smaller unit of business to maintain its progress and limits its capacity. This would show that critical success factors indeed contribute a big help to individuals not only for a certain corporation but also to a person.



REFERENCES:

http://rapidbi.com/created/criticalsuccessfactors.html
http://www.mindtools.com/pages/article/newLDR_80.htm
http://en.wikipedia.org/wiki/Critical_success_factor
http://www.providersedge.com/docs/km_articles/Critical_Success_Factors_of_KM.pdf




MY blog > fujiwarayumi.blogspot.com
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Roy Cuevas

Roy Cuevas


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptySun Jan 03, 2010 1:13 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

What is a Critical Success Factor?
Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis.

The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979). The idea is very simple: in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so. Rockart (1979: 85), by referring to Daniel (1961), gives the following as an example of the CSFs: new product development, good distribution, and effective advertising for the food processing industry - factors that remain relevant today for many firms.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."

Now we are finished with our definition of CSFs, let us know discuss the steps on the CSFs approach

Types of Critical Success Factor
There are four basic types of CSF's
They are:
1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.
Things that are measured get done more often than things that are not measured.
Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).

STEPS:
Step One: Establish your business's or project's mission and strategic goals

In order to make CSFs, you need to have a basis as to what your CSFs will be. You have to look into the business as to what areas need attention more.

Step Two: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

This is how you define your candidate CSFs. Candidate CSFs, meaning these are not the real critical success factors, but only the list of probable critical success factors for your company or your organization. From these candidate CSFs, we shall get our true critical success factors.

Tip: How Many CSFs?
To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.
• Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
• Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
• Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
• Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.

Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Critical Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

In this step, you are filtering the candidate CSFs that you made so that only the important ones are left. What is left will be the CSFs for your company.

Step Four: Identify how you will monitor and measure each of the CSFs.
It is not enough to just define your CSFs. After you have found what the CSFs of your organization really are, then you have to constantly monitor it, so that your business will still be on the path to success.

Step Five: Communicate your CSFs along with the other important elements of your business or project's strategy.

Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.


Examples of generic Critical Success Factors are new product development, good distribution and effective advertising

Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful.
As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”.


Here is a more complex CSF method that I got from the Internet.

A Critical Success Factor Method
Start with a vision:
 Mission statement
 Develop 5-6 high level goals
 Develop hierarchy of goals and their success factors
 Lists of requirements, problems, and assumptions
 Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
 Analysis matrices
 Problems vs. Requirements matrix
 Usage scenarios vs. Requirements matrix
 Solid usage scenarios
 Relationship to Usage Scenarios
 Usage scenarios or "use cases"; provide a means of determining:
• Are the requirements aligned and self-consistent?
• Are the needs of the user being met as well as those of the enterprise?
• Are the requirements complete
 Results of the Analysis

What you see from above I think is very understandable. The only ones I couldn’t elaborate much further are the matrices there, because they didn’t provide a diagram for that. The method above also requires the use of “use case” diagrams. A use case diagram is a description of sequences of actions performed by a given system to produce a result for an actor. It is usually drawn with ellipses, human stick figures and lines to depict the situation.

Critical Success Factors are essential to a business and to its success. These factors are to guide the business in what they must consider so that their business will be a success.

How to write a good Critical Success Factor - CSF's

In an attempt to write good CSF's, a number of principles could help to guide writers. These principles are:
• Ensure a good understanding of the environment, the industry and the company – It has been shown that CSF's have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customized for companies and individuals and the customization results from the uniqueness of the organization.
• Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organization's CSF's Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organization's strategy and also resulting CSF's
• Develop CSF's which result in observable differences – A key impetus for the development of CSF's was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSF's which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSF's in observable terms would be helpful.
• Develop CSF's that have a large impact on an organization's performance – By definition, CSF's are the "most critical" factors for organizations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSF's were developed, it is important to thus identify the actual CSF's, i.e. the ones which would have the largest impact on an organization's (or individual's) performance.
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Tanya Clarissa G. Amancio

Tanya Clarissa G. Amancio


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptySun Jan 03, 2010 8:44 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

Critical Success Factors
Identifying the things that really matter for success

So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.

That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.

By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."

Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.

CSFs are best understood by example. Consider a produce store "Farm Fresh Produce", whose mission is:

"To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction."

The strategic objectives of Farm Fresh are to:

* Gain market share locally of 25%.
* Achieve fresh supplies of "farm to customer" in 24 hours for 75% of products.
* Sustain a customer satisfaction rate of 98%.
* Expand product range to attract more customers.
* Have sufficient store space to accommodate the range of products that customers want.

In order to identify possible CSFs, we must examine the mission and objectives and see which areas of the business need attention so that they can be achieved. We can start by brainstorming what the Critical Success Factors might be (these are the "Candidate" CSFs.)
Objective Candidate Critical Success Factors
Gain market share locally of 25%

Increase competitiveness versus other local stores
Attract new customers
Achieve fresh supplies from "farm to customer" in 24 hours for 75% of products

Sustain successful relationships with local suppliers
Sustain a customer satisfaction rate of 98%

Retain staff and keep up customer-focused training
Expand product range to attract more customers


Source new products locally
Extend store space to accommodate new products and customers

Secure financing for expansion
Manage building work and any disruption to the business

Once you have a list of Candidate CSFs, it's time to consider what is absolutely essential and so identify the truly Critical Success Factors.

And this is certainly the case for Farm Fresh Produce. One CSF that we identify from the candidate list is "Sustain successful relationships with local suppliers." This is absolutely essential to ensure freshness and to source new products.

Another CSF is to attract new customers. Without new customers, the store will be unable to expand to increase market share.

A third CSF is financing for expansion. The store's objectives cannot be met without the funds to invest in expanding the store space.

Summary Steps

In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

Step One: Establish your business's or project's mission and strategic goals

Step Two: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.

* Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
* Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
* Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
* Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.


Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Step Four: Identify how you will monitor and measure each of the CSFs.

Step Five: Communicate your CSFs along with the other important elements of your business or project's strategy.

Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.


Key Points

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.


Last edited by Tanya Clarissa G. Amancio on Tue Feb 23, 2010 5:31 pm; edited 1 time in total
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jojimie

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyThu Feb 11, 2010 12:02 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:
* Money: positive cash flow, revenue growth, and profit margins.
* Your future: Acquiring new customers and/or distributors.
* Customer satisfaction: How happy they are.
* Quality: How good is your product and service?
* Product or service development: What's new that will increase business with existing customers and attract new ones?
* Intellectual capital: Create assets from the tools you make to run your business.
* Strategic relationships: New sources of business, products and outside revenue.
* Employee attraction and retention: Your ability to find, train, and keep employees and to let go employees that are not a good fit.
* Sustainability: Your personal ability to keep it all going.

Before anything else we should examine first on how to identify CSFs
When a customer gives you business, he does so for many reasons but there are usually a few critical ones. Without those factors, he would not order from you. The rest of the reasons don't make a lot of difference. When you run your business and market it, you give customers many reasons why they should buy from you. You'll say that you give good value, you're reliable, your products are good quality and you have a high level of customer service. Your customers hear the same thing from all their suppliers but they chose you - you need to know exactly why. The reason you need to know this is because you're doing all these different things, many of them quite expensive, and many of them have no effect at all on whether you get that order. You want to concentrate on those activities which your customers find critical and which make them order from you. Your best bet is to periodically discuss your business with your best customers. They will give you feedback and tell you what they would like to see. Is quick delivery important or would they rather see a lower price? Is it important that you keep items in stock? Would they like to see you more often to discuss their orders or is a quick check by telephone enough? What about particular characteristics of your products - should they be lighter, heavier, shinier, different colours etc?
Once you have discussed your business with a number of your best customers you will notice a pattern - groups of customers will value the same things. Now it is time for you to do the selecting and decide which of the things your customer’s value is going to be priorities for you. What you are looking for are things you can do more of and better without increasing your costs and things which you can do better than your competition. If some of your customers value a quick response time and you're the only business of that type in the area, you've got one of your critical success factors. At the same time, this identifies a good target market for you - other businesses similar to those customers in the same area. Now your business strategy is streamlined: for this group of customers you use your proximity to them to give fast service and you tell similar prospects that fast service is one of your strong points. If that is the critical success factor for this group of customers you will be able to concentrate on it and stop doing some of the other things they don't value. You may even be able to charge more.


Critical success factors (CSFs)
have been used significantly to present or identify a few key factors that organisations should focus on to be successful. As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organisation” (Rockart and Bullen, 1981). Identifying CSFs is important as it allows firms to focus their efforts on building their capabilities to meet the CSFs, or even allow firms to decide if they have the capability to build the requirements necessary to meet critical success factors (CSFs). "Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals...

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Pictur15
"Identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them. Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

First Step:
Establish your business's or project's mission and strategic goals...

Second Step: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

Third Step:
Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors. As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Fourth Step: Identify how you will monitor and measure each of the CSFs.

Fifth Step: Communicate your CSFs along with the other important elements of your business or project's strategy.

Seventh Step:
Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one...

To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.

Industry
- these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.

Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category. These relate to environmental factors that are not in the control of the organisation but which an organisation must consider in developing CSFs. Examples for these are the industry regulation, political development and economic performance of a country, and population trends. For example, Ladbrokes, a UK bookmaker, will be establishing an international business in Italy where it has just acquired a business license, a requirement for foreign sports betting firms prior to establishing a business in the country (Citywire, 2007).

Strategic
- these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.

Temporal
- these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs." Temporal factors are temporary or one-off CSFs resulting from a specific event necessitating their inclusion. Rockart and Bullen (1981) state that typically, a temporal CSF would not exist and they give as an example of a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group". However, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organisations. For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.



References:

http://en.wikipedia.org/wiki/Critical_success_factor
http://rapidbi.com/created/criticalsuccessfactors.html
http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php


lol! You are always welcome to visit on my personal blog:lol!
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IK




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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyThu Mar 11, 2010 10:48 pm

Sir Gamboa,

Due to the accident that I had in the school for the past few months, I wasn’t able to pass my assignments on time. In regards to this, our class Mayor, Ms. Marren Joy Pequiro and I had a conformity that allows me to submit and posts my assignments in this forum with consideration.
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IK




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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyThu Mar 11, 2010 10:54 pm

Critical success factors (CSFs) have been used significantly to present or identify a few key factors that organisations should focus on to be successful. As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, ororganisation” (Rockart and Bullen, 1981). Identifying CSFs is important as it allows firms to focus their efforts on building their capabilities to meet the CSFs, or even allow firms to decide if they have the capability to build the requirements necessary to meet critical success factors (CSFs).

Success factors were already being used as a term in management when Rockart and Bullen reintroduced the concept to provide greater understanding of the concept and, at the same time, give greater clarity of how CSFs can be identified.

MAIN ASPECTS OF CSFs

CSFs are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSFs: the industry, competitive strategy and industry position, environmental factors, temporal factors, and managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

The Industry
An industry's set of characteristics define its own CSFs. Different industries will thus have different CSFs, for example research into the CSFs for the business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSFs as market orientation, learning orientation, entrepreneurial management style and organisational flexibility (Barrett, Balloun and Weinstein, 2005).

Competitive Strategy and Industry Position
Not all firms in an industry will have the same CSFs in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSFs. For example, in 2005 Caterpillar defined a new strategy to aggressively grow revenues over the long term. As part of that new strategy, Caterpillar defined several CSFs specific to the firm which were (Gordon, 2005):

Organisational culture: "creating a culture that engaged employees, while focusing on safety and diversity"

Quality control: "accelerating the pace of quality improvement for its products, while focusing on improving new product introduction and continuous product improvement processes"

Cost focus: "implementing processes to become the highest-quality, lowest cost producer of our high-volume products in each hemispheric currency zone"

Other firms in Caterpillar's industry may or may not have the same CSFs, and are unlikely to have the same complete set.

Environmental Factors
These relate to environmental factors that are not in the control of the organisation but which an organisation must consider in developing CSFs. Examples for these are the industry regulation, political development and economic performance of a country, and population trends. For example, Ladbrokes, a UK bookmaker, will be establishing an international business in Italy where it has just acquired a business license, a requirement for foreign sports betting firms prior to establishing a business in the country (Citywire, 2007).
Another example of environmental factors affecting an organisation was the de-merger of Mondi, a paper and packaging firm, from its parent Anglo-American, a global mining firm. As Mondi had substantial assets in South Africa, it had to pursue a dual listing in order to meet the requirements of South African regulation, particularly in relation to its South African investors (Waples, 2007). Environmental CSFs for Mondi then in the short term include enhancing relations with the South African regulator and ensuring that requirements of South African investors are met.

Temporal Factors
Temporal factors are temporary or one-off CSFs resulting from a specific event necessitating their inclusion. Rockart and Bullen (1981) state that typically, a temporal CSF would not exist and they give as an example of a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group". However, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organisations. For example, a firm aggressively building its business internationallywould have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

For example, Bear Stearns has stated an aggressive expansion plan in Asia to grow existing and new business lines (Financialwire, 2007). As Bear Stearns grows its business over the next few years, a CSF in each year is to build its management teams for the business and the financial products that it seeks to expand.

Managerial Position
A final primary source of CSF is managerial position. This is important if CSFs are considered from an individual's point of view. Rockart and Bullen (1981) give an example of manufacturing managers who would typically have the following CSFs: product quality, inventory control and cash control. As examples, possible firms whose managers would have the stated CSFs mentioned by the authors include Heidelberg Cement (large global cement firm) and Tata Steel (Indian firm which now owns Corus Group, a UK steelmanufacturing firm) (Satish, 2007). In organisations with departments focused on customer relationships, a CSF for managers in these departments is customer relationship management (Mendoza et al., 2007).

HOW TO WRITE GOOD CSFs

In an attempt to write good CSFs, a number of principles could help guide writers. These principles are:

Ensure a good understanding of the environment, the industry and the company – It was shown that CSFs have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customised for companies and individuals and the customisation results from the peculiarity of the organisation. This peculiarity stems from an organisation's strategy, current position, and resources and capabilities.

Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organisation's CSFs. Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organisation's strategy and also resulting CSFs.

Develop CSFs which result in observable differences – A key impetus for the development of CSFs was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSFs which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSFs in observable terms would be helpful.

Develop CSFs that have a large impact on an organisation's performance – By definition, CSFs are the "most critical" factors for organisations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSFs were developed, it is important to thus identify the actual CSFs, i.e. the ones which would have the largest impact on an organisation's (or individual's) performance.

FINDING INFORMATION FOR WRITING CSFs

For the organisation pursuing the CSF method, the foundation for writing good CSFs is a good understanding of the environment, the industry and the organisation. In order to do so, this requires the use of information that is readily available in the public domain. Externally, industry information can be sourced from industry associations, news articles, trade associations, prospectuses of competitors, and equity/analyst reports to name some sources. These would all be helpful in building knowledge of the environment, the industry and competitors. Internally, there should be enough sources available to management from which to build on their knowledge of the organisation. In most cases, these won't even have to be anything published as managers are expected to have a good understanding of their organisation. Together, the external and internal information already provides the basis from which discussion on CSFs could begin.

The information mentioned above can largely be accessed through the internet. Other sources which would be helpful, and not necessarily accessible through the internet, are interviews with buyers and suppliers, industry experts and independent observers.


As a conclusion, CSFs are used by organisations to give focus on a number of factors that help define its success. They help the organisation and its personnel to understand the key areas in which to invest their resources and time. Ideally, these CSFs are observable in terms of the impact on the organisation to allow it to have guidance and indications on its achievement of them.

CSFs can be utilised in both the organisation and the individual levels. Their identification is largely qualitative and can result in differing opinions in pinpointing them. Nevertheless, it is an approach that should be pursued as it provides value in giving due focus to a limited set of factors, which are deemed to be the most critical for an organisation or individual.


Reference:

http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php
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florenzie_palma

florenzie_palma


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptySun Mar 28, 2010 12:02 am

Critical Success Factor

Identifying the things that really matter for success



So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.


That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.
As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.


The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.
Rockart defined CSFs as:


"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."

Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.


Being Practical

As you read this and many other resources on the internet you will discover that there are potentially a confusing variety of definitions and uses of Critical Success Factors.
Before you start the journey looking at CSFs it is important to realise that the specific factors relevant for you will vary from business to business and industry to industry. The key to using CSFs effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply.

Therefore success in determining the CSFs for your organization is to determine what is central to its future and achievement of that future.
This page is primarily written for students of management and business, to keep things simple for application in smaller organizations remember to only have 5-7 critical factors for YOUR organization, and I am sure one of those will be cashflow!


How are they important to your business?

Identifying CSF's is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).


Academic Background/ History

The principle of identifying critical success factors as a basis for determining the information needs of managers was proposed by RH Daniel (1961 Harvard Business Review - HBR) as an interdisciplinary approach with a potential usefulness in the practice of evaluation within library and information units but popularized by F Rockart (1979 Harvard Business Review - HBR). In time many academics have applied the methodology increasingly outside the educational establishment.


The idea is very simple:
in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so.

The following as an example of generic CSF's:
• New product development,
• Good distribution, and
• Effective advertising

Types of Critical Success Factor

There are four basic types of CSF's

They are:
1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.
Things that are measured get done more often than things that are not measured.

Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).

Using the Tool: An Example
CSFs are best understood by example. Consider a produce store "Farm Fresh Produce", whose mission is:

"To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction."

(For more on this example, and how to develop your mission statement, see our article on Vision Statements and Mission Statements.)

The strategic objectives of Farm Fresh are to:
• Gain market share locally of 25%.
• Achieve fresh supplies of "farm to customer" in 24 hours for 75% of products.
• Sustain a customer satisfaction rate of 98%.
• Expand product range to attract more customers.
• Have sufficient store space to accommodate the range of products that customers want.

In order to identify possible CSFs, we must examine the mission and objectives and see which areas of the business need attention so that they can be achieved. We can start by brainstorming what the Critical Success Factors might be (these are the "Candidate" CSFs.)


Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Csf110

Once you have a list of Candidate CSFs, it's time to consider what is absolutely essential and so identify the truly Critical Success Factors.

And this is certainly the case for Farm Fresh Produce. One CSF that we identify from the candidate list is "Sustain successful relationships with local suppliers." This is absolutely essential to ensure freshness and to source new products.

Another CSF is to attract new customers. Without new customers, the store will be unable to expand to increase market share.

A third CSF is financing for expansion. The store's objectives cannot be met without the funds to invest in expanding the store space.

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Csf11

Tip: How Many CSFs?

Whilst there is no hard and fast rule, it's useful to limit the number of CSFs to five or fewer absolute essentials. This helps you maintain the impact of your CSFs, and so give good direction and prioritization to other elements of your business or project strategy.


Using the Tool: Summary Steps

In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

Step One: Establish your business's or project's mission and strategic goals (click here for help doing this.)

Step Two: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

Tip: How Many CSFs?

To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.
• Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
• Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
• Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
• Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.

Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Step Four: Identify how you will monitor and measure each of the CSFs.

Step Five: Communicate your CSFs along with the other important elements of your business or project's strategy.

Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.



Key Points

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals. Arrow Arrow Idea Idea Idea Idea

REFERENCES:

Arrow http://rapidbi.com/created/criticalsuccessfactors.html#WhatareCSFs
Arrow http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php
Arrow http://en.wikipedia.org/wiki/Critical_success_factor

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janraysuriba

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyMon Apr 05, 2010 7:45 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

CSFs (Critical Success Factor) are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project. By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

Critical Success Factor is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

A critical success factor is not a key performance indicator (KPI). Critical success factors are elements that are vital for a strategy to be successful. KPIs are measures that quantify management objectives and enable the measurement of strategic performance. A critical success factor is what drives the company forward, it is what makes the company or breaks the company. As staff must ask themselves everyday 'Why would customers choose us?' and they will find the answer is the critical success factors.

As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects. Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management." Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.

The CSFs approach was applied in case studies carried out in the UK universities (Pellow & Wilson, 1993; Greene et al. 1996; Loughridge 1996). It was applied also as a component of a strategic information management (SIM) methodology put forward by Wilson (1992, 1994b). The CSFs approach was combined with the value chain concept by Porter (1985) in order to form an information audit (e.g. Ellis et al. 1993; Dimond, 1996; Buchanan & Gibb, 1998; see also Goldsmith, 1991). The methodology was tested in two case studies carried out in very knowledge-intensive sectors of Finnish industry. The process was funded by the Academy of Finland.

CRTICICAL SUCCESS FACTORS for Strategic Planning, Thinking, and Doing

1. Paradigm Shift. Shift your paradigm about organizations to one that is the largest and most inclusive by beginning with societal good in
mind. Move out of your comfort zone and consider two bottom lines:
• Positive impact on society through improved quality of life.
• Profit over long term.

2. Results vs. Methods and Means. Distinguish between ends and means. Define and plan results at the Mega, Macro, and Micro levels you desire before choosing how to achieve them.

3. Link Mega, Macro, and Micro. Use all three levels of planning and results, Mega, Macro, and Micro.

4. Measurable Objectives. Develop measurable objectives at the Mega, Macro, and Micro levels of results that are linked systemically as a value added chain. Don’t include methods and means in objectives.

5. Ideal Vision. Use an Ideal Vision as the foundation for strategic thinking and planning. Don’t be limited to your immediate organization or current paradigms.

6. Needs Are Gaps in Results. Define “needs” as a gaps in results, not as insufficient resources, means, or methods.

These critical success factors are now explained in more detail.

Paradigm Shift. Paradigms, like mental models, are the ways in which we perceive and filter reality. When the demands and pressures for
change within the organization intensify beyond just incremental changes, then it’s one indicator that a paradigm shift is imminent.We can and should shift
paradigms, even when previous paradigms are not yet failing us. Thinking about the future is not about “more of the same.” After all, the ways of thinking
that led to success yesterday can become a major barrier to creating future success.

Distinguishing between ends and means. Distinguishing between ends and means is another characteristic of a strategic thinker. Results are ends that define in measurable terms the future we want to create. Means are the methods and tactics we choose to achieve the results. It is also good sense, good logic, and good economics to define
the future desired state before selecting how you will get there. When methods, means, resources, and tactics are chosen before the problem, opportunity, and result
are defined, then we are likely to end up somewhere other than where we desire.

Link Mega, Macro and Micro. Use and link all three levels of planning and results. Each level of results focuses on a different, but related, client category.
The starting point for strategic planning—unless you aren’t concerned with the health, safety, and well-being of your clients and community—is to define the desired results at the Mega level. Planning then proceeds down the chain of results to the Macro and Micro levels. In this way the three levels of results make up a value added chain of high payoff results. After all, we want to plan for useful results before selecting any methods or means for accomplishing those results.

Measurable Objectives. We create the future twice. We achieve it the first time in our mind through imagining and dreaming, and then again through our
external accomplishments. For any useful results to be accomplished in tangible, measurable forms, first someone has to dream them. Since there are three levels of planning and associated results (Mega/Outcomes, Macro/Outputs, Micro/Products), strategic thinkers develop linked objectives for each of these in measurable terms. To
ensure we move out of our present paradigms and break the status quo, we must be bold and audacious when we set and commit to our objectives. These objectives are called Smarter objectives. These are objectives that are not based on past processes; they specify the desired future in terms of results that ought to be accomplished, irrespective of the hindrances of today. They invent in the mind’s eye and commit to action results that have not yet been achieved (nor perhaps even conceived). As such, they don’t include methods and means— the methods and means describe the options for achieving the results, not the results themselves.

Ideal Vision. It is critical that strategic thinking and planning begin by stepping outside the limits of your organization. This step involves representative stakeholders in answering some fundamental questions about the sort of world you would like to create for tomorrow’s child. The Ideal Vision expresses in measurable terms what we wish to accomplish and commit to design and create.3 It describes ends and not means, processes, procedures, resources, or methods. In Chapter Four, Preparing to Plan, the Ideal Vision as the starting place for strategic thinking is described in greater detail.

Needs are gaps in results. Define “needs” as a gap between present results and desired results, not as perceived gaps in inputs and/or processes (which are really wants). By defining needs as gaps in results, we are thinking strategically, because we are designing the long-term future to be accomplished before deciding what methods and means might create it. Terminology should be precise when describing the world to which we will expect to commit many resources.
Typically, critical success factors can be categorized into five primary categories:

1. Leadership plays a key role in ensuring success in almost any initiative within an organization. Its impact is even more pronounced because this is a relatively new discipline. Nothing makes greater impact on an organization than when leaders model the behavior they are trying to promote among employees..when the CEO notices that a particular employee has not had been active within the system, he sends a message that reads: "Dear associate, you haven't been sharing knowledge. How can we help you? All the best, Bob."
Several other best-practice organizations have demonstrated this commitment to KM. At the World Bank, the president's support led to the creation of an infrastructure that promoted and supported the growth of communities of practice (CoPs) not only throughout the organization, but also around the globe.

2. Culture is the combination of shared history, expectations, unwritten rules, and social customs that compel behaviors. It is the set of underlying beliefs that, while rarely exactly articulated, are always there to influence the perception of actions and communications of all employees.
Cultural issues concerning KM initiatives usually arise due to the following factors:
• Lack of time - The goal is not to encourage the employees to work more, but to work more effectively. The processes, technologies, and roles designed during a KM initiative must save employees' time, not burden them with more work. This can only be accomplished if the employees' work patterns are accounted for during the initial design and planning phase of the initiative.
• Unconnected reward systems - Organizations have to maintain a balance between intrinsic and explicit rewards in order to encourage employee behavior. The most effective use of explicit rewards has been to encourage sharing at the onset of a KM initiative. If the attendees don't find value in either the meetings or the information on the system, providing incentives will not sustain their participation. People share because they want to, they like to see their expertise being used, and they like being respected by their peers.
• Lack of common perspectives - Sharing must be inspired by a common vision. The people affected by the new process or technology must all buy in to this vision and believe it will work.
• No formal communication - When designing and implementing KM initiatives, ensure that employees and customers know about the changes occurring in your organization. It has been hypothesized that a person needs to hear the same message at least three times before it registers in the brain. Hence, communication should be pervasive and ingeminating. While implementing KM within your organization, market yourself. Make sure everyone knows what you are attempting to do, and build anticipation for the launch.

If your organization naturally has a tendency to share knowledge, enabling knowledge sharing becomes a little easier. If your organization harbors a knowledge-hoarding culture, don't give in to it. Remove negative consequences to sharing. People want to share their knowledge. They want others to know they are knowledgeable. Break down some of the existing barriers to knowledge sharing, and give people the tools and environment they need. By designing KM initiatives around your culture, you will be initiating a cultural change.


3. Structure, Roles, and Responsibilities
Although there are many ways that organizations structure the governance of their KM initiatives, APQC has found common elements among best-practice partner organizations: a steering committee, a central KM support group, and stewards/owners throughout the organization who are responsible for KM. It is a combination of a centralized and decentralized approach.
The steering committee usually consists of executives at the top level. They promote the concept and provide guidance, direction, and support. The central KM group is typically made up of three to four people who provide the initial support for projects or initiatives, which are usually handed over to the business owners once they are implemented. The central group usually consists of people with advanced project management, facilitation, and communication skills. The stewards, or owners, are responsible for knowledge sharing and acquisition within the business units. Like the core KM group, the stewards are change agents for the organization. They model and teach employees the principles of knowledge sharing using a common vocabulary. All of these participants work as a team to prevent a silo mentality and incorporate resistant employees in the process.
Although the structure is put in place to establish ownership and accountability, if there is no overall ownership of knowledge and learning within the organization and the leadership does not "walk the talk," it will be difficult to sustain any sharing behavior.

4. Information Technology (IT) Infrastructure
Without a solid IT infrastructure, an organization cannot enable its employees to share information on a large scale. Yet the trap that most organizations fall into is not a lack of IT, but rather too much focus on IT. A KM initiative is not a software application; having a platform to share information and to communicate is only part of a KM initiative. Following are some KM success factors related to IT.
• Approach - The people who are charged with implementing KM must take the time to understand their users' needs. Matching the KM system with the KM objectives is essential.
• Content - With a similar focus on users' needs, establishing great content involves having processes in place to acquire, manage, validate, and deliver relevant information, when and where it is needed.
• Common platforms - A standard companywide architecture ensures the sustainability and scalability of KM efforts. By understanding the organization's infrastructure at a high level, the steering committee can guide the KM team in picking the appropriate technology. Sometimes organizations realize that they need a complete overhaul of their IT infrastructure before they can expect their employees to share knowledge. Many organizations have eliminated or are in the process of phasing out customized legacy systems and replacing them with market-standard operating systems. This enables organizations to build on the existing architecture by using off-the-shelf software that was written to support these platforms, thus avoiding costly customized packages.
• Simple technology - If it takes more than three clicks to find knowledge on your system, users will get frustrated. Of course, you have to temper that with the amount of information being delivered and the complexity of information demanded by the user. Another common mistake made in information delivery is the emphasis on explicit knowledge. Although technology is primarily used to deliver explicit knowledge, placing too much emphasis on it causes the user to lose the context in which the information was shared and leads to misunderstanding on how to interpret the knowledge.
• Adequate training - KM is enabled by adequate technology and people who know how to use it. Best-practice examples reveal that the central KM group should spend most of its time (after deployment) teaching, guiding, and coaching users how to use the system to interact, communicate, and share information and knowledge with one another.

5. Measurement
Most people fear measurement because they see it as synonymous with ROI, and they are not sure how to link KM efforts to ROI. Although the ultimate goal of measuring the effectiveness of a KM initiative is to determine some type of ROI, there are many intervening variables that also affect the outcomes.
Because many variables may affect an outcome, it is important to correlate KM activities with business outcomes, while not claiming a pure cause-and-effect relationship. Increased sales may be a result not only of the sales representatives having more information, but also of the market turning, a competitor closing down, or prices dropping 10 percent. Due to the inability to completely isolate knowledge-sharing results, tracking the correlations over time is important.

Five key sources of Critical Success Factors

MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

1.The industry,
Industry: There are some CSF's common to all companies operating within the same industry. Different industries will have unique, industry-specific CSF's
An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.
In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's.
Some trade associations offer benchmarking across possible common CSF's.

2.Competitive strategy and industry position,
Competitive position or strategy: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF's
Not all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's
The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.

3. Environmental factors,
Environmental changes: Economic, regulatory, political, and demographic changes create CSF's for an organization.
These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends.
An example of environmental factors affecting an organization could be a de-merger

4. Temporal factors
Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived.
Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion.
Theoretically these would include a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group".
Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organizations.
For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

5. Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.
Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization.
Managerial position. This is important if CSF's are considered from an individual's point of view.
For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control.
In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.
HOW TO WRITE GOOD CSFs

In an attempt to write good CSFs, a number of principles could help guide writers. These principles are:

• Ensure a good understanding of the environment, the industry and the company – It was shown that CSFs have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customised for companies and individuals and the customisation results from the peculiarity of the organisation. This peculiarity stems from an organisation's strategy, current position, and resources and capabilities.
• Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organisation's CSFs. Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organisation's strategy and also resulting CSFs.
• Develop CSFs which result in observable differences – A key impetus for the development of CSFs was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSFs which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSFs in observable terms would be helpful.
• Develop CSFs that have a large impact on an organisation's performance – By definition, CSFs are the "most critical" factors for organisations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSFs were developed, it is important to thus identify the actual CSFs, i.e. the ones which would have the largest impact on an organisation's (or individual's) performance.

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.


REFERENCES:
http://rapidbi.com/created/criticalsuccessfactors.html
http://media.wiley.com/product_data/excerpt/30/07879650/0787965030.pdf
http://en.wikipedia.org/wiki/Critical_success_factor
http://www.providersedge.com/docs/km_articles/Critical_Success_Factors_of_KM.pdf
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ailaine adaptar

ailaine adaptar


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyMon Apr 05, 2010 8:44 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)


Review:

In Critical Success Factors (CSF), you may identify the things that really matter for success of your institution.

So, what is a Critical Success Factor? Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success your
business. The term was initially used in the world of data analysis, and business analysis.


Most smaller and more pragmatic businesses can still use CSF’s but we need to take a different, more pragmatic approach. Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful.

As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the
individual, department, or organization”.


I have read that so many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.

In That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.

By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

As a common point f reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.


I have read the idea of CSFs that was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as: "The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."

Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will
achieve it.
Using the Tool: Summary Steps

In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you developthem. Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:
Step One:
Establish your business's or project's mission and strategic goals (click here for help
doing this.)

Step Two:
For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.


Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.
As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission,
objectives and CSFs iteratively.

Step Four:
Identify how you will monitor and measure each of the CSFs.

Step Five:
Communicate your CSFs along with the other important elements of your business or project's strategy.

Step Six:
Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable
goals, it is useful to identify as specifically as possible how you can measure or monitor each one.


Key Points

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.

The following are main aspects of critical success factors and their use in analysis CSF's are tailored to a firm's or manager's particular
situation as different situations.




The Industry

Critical success factor

Industry: There are some CSF's common to all companies operating within the same industry. Different industries will have unique, industry-specific CSF's
An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.

In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's.

Some trade associations offer benchmarking across possible common CSF s.


Competitive strategy and industry position

Critical success factor
Competitive position or strategy: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF's

Not all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to
other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's

The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.
Environmental Factors
Critical success factor
Environmental changes: Economic,
regulatory, political, and demographic changes create CSF's for an organization.


These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends.
An example of environmental factors affecting an organization could be a de-merger.

Temporal Factors
Critical success factor
Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived.
Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion. Theoretically these would include a firm which \"lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group\".

Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as
they could exist regularly in organizations.

For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new
markets. Thus, it would have the CSF of \"building the executive group in a specific market\" and it could have this every year for different markets.

Managerial Position

Critical success factor

Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization.
Managerial position. This is important if CSF's are considered from an individual's point of view.

For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control.

In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.

A Critical Success Factor Method
Start with a vision:


  • Mission statement
  • Develop 5-6 high level goals
  • Develop hierarchy of goals
    and their success factors

  • Lists of requirements,
    problems, and assumptions

  • Leads to concrete
    requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the
    assumptions being made Cross-reference usage scenarios and problems with requirements

  • Analysis matrices
  • Problems vs. Requirements
    matrix

  • Usage scenarios vs.
    Requirements matrix

  • Solid usage scenarios
  • Relationship to Usage
    Scenarios

  • Usage
    scenarios or "use cases"; provide a means of determining:


    • Are the requirements
      aligned and self-consistent?

    • Are the needs of the
      user being met as well as those of the enterprise?

    • Are
      the requirements complete


  • Results of the Analysis

Reference:
http://www.mindtools.com/pages/article/newLDR_80.htm
http://rapidbi.com/created/criticalsuccessfactors.html
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Jan Neil Enanoria Gador

Jan Neil Enanoria Gador


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Assignment #6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyWed Apr 07, 2010 11:08 am

Assignment #6 (December 30, 2009)
Identify and discuss the steps for "critical success factors" approach? (1500)

What is success? Success, from Encarta Dictionary, means an achievement of a desired aim. The achievement of something planned or attempted. It is something that turns out well according to what is planned. According to Wikipedia Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement. Critical success factors can be defined as those issues which are deemed important to the organization, with regard to its present and future performance, and also to its stakeholders. These few key factors are unique for achievement of its vision and might be specific to the industry in which it operates. Critical success factors define few areas of performance that are essential for the organization to accomplish its mission. For me I consider a factor as critical a factor for success is the Mission and Vision of the company

According to top family business expert Don Schwerzler, "The mission statement is where you start to show how this dream is going to become a reality. You identify major goals that must be accomplished. You identify how you are going to operate as you go about meeting the major goals. You identify significant factors that will be necessary for you to reach those goals: the products or services you will provide, the kind of people you will need." Vision Statements also define the organizations purpose, but this time they do so in terms of the organization’s values rather than bottom line measures (values are guiding beliefs about how things should be done.) The vision statement communicates both the purpose and values of the organization. For employees, it gives direction about how they are expected to behave and inspires them to give their best. Shared with customers, it shapes customers’ understanding of why they should work with the organization. A vision statement is sometimes called a picture of your company in the future but it’s so much more than that. Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division of that company. Whether for all or part of an organization, the vision statement answers the question, “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for your business. It reminds you of what you are trying to build. Vision Statements and Mission Statements are the inspiring words chosen by successful leaders to clearly and concisely convey the direction of the organization. By crafting a clear mission statement and vision statement, you can powerfully communicate your intentions and motivate your team or organization to realize an attractive and inspiring common vision of the future. “Mission Statements” and “Vision Statements” do two distinctly different jobs. A Mission Statement defines the organization's purpose and primary objectives. Its prime function is internal – to define the key measure or measures of the organization’s success – and its prime audience is the leadership team and stockholders.

I stated this key point because I find it essential in every organization. However, there are really basic critical success factors that are considered in most organizations. A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:

•Money: positive cash flow, revenue growth, and profit margins.
•Your future: Acquiring new customers and/or distributors.
• Customer satisfaction: How happy they are.
• Quality: How good is your product and service?
• Product or service development: What's new that will increase business with existing customers and attract new ones?
• Intellectual capital: Increasing what you know is profitable.
• Strategic relationships: New sources of business, products and outside revenue.
• Employee attraction and retention: Your ability to extend your reach.
• Sustainability: Your personal ability to keep it all going.

Money is any medium of exchange that is widely accepted in payment for goods and services and in settlement of debts. Money also serves as a standard of value for measuring the relative worth of different goods and services. The number of units of money required to buy a commodity is the price of the commodity. The monetary unit chosen as a measure of value need not, however, be used widely, or even at all, as a medium of exchange. During the colonial period in America, for example, Spanish currency was an important medium of exchange, while the British pound served as the standard of value. Money is considered a factor for a company or organization’s success because no matter what we think of money is one of the important or rather essential asset that a company or an organization must have. It is widely used and it can be a driving force as to where the company or what the company want to become. However it is not the most essential factor to be considered. Future as what is stated earlier is comprised with the vision and mission of the company. Knowing what the company or where the company wants to be is considered a critical success factor because it gives the company a grasp of reality on where they stand and the gap between their vision and mission. If they pattern their movements and activities on a certain set goals then the organization or company is already in line and it will not wander off because it has established its focus.

Customer satisfaction is also one of the critical success factors because of the fact that your company exists for others. There are business firms that are made to serve the masses and obviously they aim to satisfy their customers. A customer is an important guest in a company, especially those who are profit driven. Why is this so? Customers are important because they are the ones using your services or buying your goods or products. They either use it or resell it. They are the source of a company’s income thus making them a vital factor for the company or the organization. Connected to this factor is the quality of the service or the products that you give to your clients and or customers. It is connected because the quality of the service and or products that a company gives is the basis for the customer satisfaction. How will a customer be satisfied if the services or products are not of good quality? A customer would rather find another service or product thus making other companies with good quality of service the profit. Other factors include intellectual capital, strategic relationships, employee attraction and sustainability.

I find sustainability a critical success factor because it is the company’s ability to keep it all going. This is in fact a major challenge to most companies or organizations. The reason is change. Why is this so? Change is constant. It is always present in our lives. One day, a month or a year or two there will always be another competitor in your business. They will also come up with good business strategies and they will be giving services and products of good quality too. The challenge is how to remain in the competition.

Identifying the things that really matter for success. So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials. That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project. By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project. As a common point of reference, CSFs help everyone in the team to know exactly that's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims. The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects. In an article written by Paul Lemberg, here’s how an individual can attain a new level of performance by identifying critical factors and dealing with the approach: Step 1: Identify your critical success factors. The first step is to identify your special set of critical success factors. You may have thought this through in the past; you may think you know them intuitively. When asked "What matters?", many executives reflexively say things like sales, customers, people, or product development. These are all good answers, and they may be correct answers, but you will want to think deeper and broader. Below is a list to start you thinking. It is set in no particular order and contains only the most obvious factors. Review the list and circle areas you believe are critical to your enterprise. You may have to add other, more specific or subtle factors to the list to describe the critical influences on your business' success.

Distribution - this could be direct sales, telesales, third- party sales, etc.
Lead generation
Customer satisfaction
Referrals
Research
Product development
Production, including quality, costing, run-rates, etc.
Sufficient investment capital, sufficient working capital
Customer support / technical support
Quality assurance
Sales process / sales life cycle
Market research
Customer education
Sales compensation
Recruiting
Personnel retention programs
Expense management
Intellectual capital development
Training
Marketing communications
Logistics
Employee equity
Executive leadership
Training and development
Corporate goals / strategic objectives
Values and beliefs
Mission/purpose
Individual accountability
Productivity & effectiveness metrics
Internal communications
Strategic and tactical planning
Executive team
Board of directors/advisors

Be specific when you identify your factors. Don't say "people" when the issue is recruiting, employee satisfaction, training or compensation. Don't say "marketing" or "sales" when the issue is lead generation. Test your assumptions by imagining a decline in a particular factor. How would that impact your business? Now imagine an improvement in that factor. How would that impact your business? In selecting factors, limit your list to no more than seven. Why seven? Cognitive theory suggests that human minds are efficient at juggling from five to nine separate trains of thought - the average and oft- quoted number is seven. Our plan is for you to keep your eye on the ball, you want to limit the balls to those you can keep your eye on.

Step 2: Establishing the measurements. Your next step is to establish a measurement scale for each critical factor. Some of these measures will be quantitative; some qualitative. Sales are an easy one: dollars of revenue measured against budget. Leads generated is also easy - how many? You can further break down sales by product and leads by sources, or you can stick to the consolidated numbers. Choose the measure which best reflects your understanding of how the issue affects your business. Everything is measurable; you just need the right system. How can you measure your effectiveness in sales compensation? You could establish a compound metric which includes total compensation as a percentage of sales revenue, juxtaposed against goal attainment. Marketing communications is also difficult. One way to measure this is to subjectively assess the quality of your marcom pieces; you could also measure whether you have the total complement of marcom pieces you require. Or, measure whether prospects respond to your marcom efforts. Most likely you will combine all three to get one measure. A final example is measuring your efforts in the area of your Board of Directors / Board of Advisors. Measures include: do you have one? Is all the board seats filled? Is the board effective for your intended purpose? Measuring the Board factor would likely blend each of these.

Step 3: Setting the baseline. Once you've established a measurement structure for a factor, the next step is setting a baseline. Each factor should be set against a normalizing scale ranging from 1 to 10. Subjectively this can translate into non-performing (1), poor (2-3) , mediocre (4-5), good (6-7), great (8-9), and outstanding (10). If your sales run-rate is $10 million, determine whether that is a 1, a 5, or a 10. Your answer depends of course on whether you consider performance against budget, performance against stretch goals, or performance against "home-run-out-of-the-park" goals. If your baseline for Board of Directors is two unfilled board seats - is that a 5 (mediocre) or a poor (2-3)? Only you can decide. Although this ultimately is a subjective process, you want to make it as objective as possible.

Step 4: Set new goals Next, create a "gap" between where you are - your baseline - and your target for that factor. You already have a sales plan, so your gap exists between your current revenue and your budgeted revenue. You may consider your baseline a 5, and your target an 8. Implicit in this 1- 10 scale are judgments about your intentions: will reaching your budgeted revenue put you at 8 (almost great) or 10 (outstanding)? Where do you want to peg your efforts? If you've assessed your employee training at a 4 (mediocre), are you shooting for a 7 (good) or a 9 (great)? You can see from this how your measurement structure and goal system will impact how you allocate your company's resources and energy.

Step 5: Closing the gap You now have a baseline and a target for each factor. Between them they define a factor gap - your challenge is to close it. Each gap becomes the focus of a meditation which asks the question: What will close the gap between our current level of this factor and our desired level? What possible actions will raise that measurement? You may have intuitive responses to these questions, and when appropriate, trust your gut. If need be, back that gut response with research - but only when cost effective.

(Sometimes the most cost effective research is implementation, particularly in simple matters.)
Use any idea generation process you are comfortable with. Develop several possible initiatives to raise the level of that factor. With luck your ideas will work together and harmonize in terms of impact or implementation requirements. If you create competing ideas, select the best alternatives. Choose based on return on investment, required resources, scheduling conflicts, time to impact, total cost, and likelihood of success versus risk of failure. Depending on the specific factor, and the size of the gap, you may plan to close it in stages or shoot the gap all at once. You can launch one initiative at a time, or implement several initiatives in parallel. You may find my Game Plan!" methods useful in designing your gap-closing programs.

Once you launch your gap-closing initiatives, continually measure your results. Report your progress to participants and stakeholders, and post it publicly.
Step 6: “The Ben Franklin Rotation Program” Each factor also gets a weight, which enables you to develop an overall score. Each week, re-rate all the factors on the score sheet, and graph your progress. You may also graph the overall score. Publish the score sheet and the graphs. You can establish a reward system based on individual progress, or, using the factor weights, you can develop a bonus structure which incentivizes total progress. This simple system will focus your attention on improving each one of your critical success factors. With carefully selected factors, you insure both rapid performance increases and balance in your company. This system simply shows the projection of the progress, so as to monitor if you are improving or not. It’s one way also on assessing the firm’s response on the critical factors.
Generally, the advantages of identifying CSFs are that they are simple to understand; they help focus attention on major concerns; they are easy to communicate to coworkers; they are easy to monitor; and they can be used in concert with strategic planning methodologies. Using critical success factors as an isolated event does not represent critical strategic thinking. But when used in conjunction with a planning process, identifying CSFs is extremely important because it keeps people focused. Clarifying the priority order of CSFs, measuring results, and rewarding superior performance will improve the odds for long-term success as well.

There are also kinds or types of critical success factors. There are four basic types of CSF's
They are: 1. Industry CSF's resulting from specific industry characteristics; 2. Strategy CSF's resulting from the chosen competitive strategy of the business; 3. Environmental CSF's resulting from economic or technological changes; and 4. Temporal CSF's resulting from internal organizational needs and changes. Things that are measured get done more often than things that are not measured. Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).
As a conclusion, critical success factors are made for the purpose of further enhancing a company or an organization. Its primary use is to identify the factors that are of certain important purpose that greatly affect the company or the organization. Companies use the CFC or the critical success factor approach based on the reasons that have been states earlier. Similar to plotting a business plan or an information systems plan, critical success factor approach is one of the essential part that a company must accomplish.

References:
http://www.paullemberg.com/criticalf
actors.html
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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Assignment # 6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyTue Jun 29, 2010 11:00 pm

Identify and discuss the steps for "critical success factors" approach?

In establishing a goal in every endeavor we have, there are things that should need to be considered. With the different issues and circumstances to occur during the process, it is very important to have focus and well plan to assist the situation in any ways. The doers or actors should be open to any possible happenings, positive or not, to be made and to encounter later on. Problems should have a solution and has always a solution, the only thing is, and at least one should have anticipated the happenings to be able to come up with a better and suitable solution.
Any organization inherently possesses a mission which states why it exists and a vision which states where it is headed. In order to achieve the mission of an organization, all of the members of that particular organization should participate and contribute for the achievement of the goals and objectives of the organization as a whole. As our professor once said, every member should embrace the “one and only game plan” of the organization or else the organization will find it hard if not impossible to succeed. In addition, the organization must consistently concentrate on the key areas to achieve the mission. These key areas can be different from each organization depending on the type of organization and the type of industry that they are in. These key areas are what we call as the organization’s critical success factors. In the world of business, there are so many things that need to be noticed. With a lot of issues in the organization that gains your attention, it is quite difficult to oversee them all and take charge all at once. There is a tendency that you might not also notice some important matters and it will be left behind. This is one of the reasons why you are not alone in doing business; you have your colleagues and business associates which may help you in looking after the concerns of the company. But it could also be difficult for you to get them into looking at the same directions and share with your concerns and eventually get them into action. This is probably the reason why there are “critical success factors” being set in the organization.

These are the Most Critical Success Factors:
- Money: positive cash flow, revenue growth, and profit margins.
- Your future: Acquiring new customers and/or distributors.
- Customer satisfaction: How happy they are.
- Quality: How good is your product and service?
- Product or service development: What's new that will increase business with existing customers and attract new ones?
- Intellectual capital: Increasing what you know is profitable.
- Strategic relationships: New sources of business, products and outside revenue.
- Employee attraction and retention: Your ability to extend your reach.
- Sustainability: Your personal ability to keep it all going.

Academic Background/ History
The principle of identifying critical success factors as a basis for determining the information needs of managers was proposed by RH Daniel (1961 Harvard Business Review - HBR) as an interdisciplinary approach with a potential usefulness in the practice of evaluation within library and information units but popularized by F Rockart (1979 Harvard Business Review - HBR). In time many academics have applied the methodology increasingly outside the educational establishment.
The idea is very simple: In any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so.
The following as an example of generic CSF's:
• New product development,
• Good distribution, and
• Effective advertising
Factors that remain relevant today for many organizations.

Five Key Sources of Critical Success Factors
MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:
1.The industry,
2.Competitive strategy and industry position,
3.Environmental factors,
4.Temporal factors, and
5.Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.
An element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis.

Critical Success Factor
Any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. The identification and strengthening of such factors may be similar. Is a business term for an element which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement. In the Re.ViCa project a critical success factor is defined as follow:
A critical success factor is a factor whose presence is necessary for an organization to fulfill its mission - in other words, if it is not present then its absence will cause organizational and/or mission failure. Those are just some of various definitions that we could find when we will try to look for the critical success factors. The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979). The idea is very simple: in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so. Rockart (1979: 85), by referring to Daniel (1961), gives the following as an example of the CSFs: new product development, good distribution, and effective advertising for the food processing industry - factors that remain relevant today for many firms. As we start to discuss the Critical Success Factors, it is important to realize that the specific factors relevant for you will vary from business to business and industry to industry. The key to using Critical Success Factors effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply. Therefore success in determining the Critical Success Factors for your organization is to determine what is central to its future and achievement of that future. Critical Success Factors are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful. As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”. Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it. The term “Critical Success Factor” is used differently, due to ambiguity of the word “critical”. But whichever definition we may use, just be sure it is understood by all the managers.

Four Basic Types Of Critical Success Factor:
1. Industry - resulting from specific industry characteristics;
2. Strategy - resulting from the chosen competitive strategy of the business;
3. Environmental - resulting from economic or technological changes; and
4. Temporal - resulting from internal organizational needs and changes.
It is said that things that are measured get done more often than things that are not measured. Each CSF should be measurable and associated with a target goal. It’s not necessarily that you need exact measures to manage. Primary measures that should be listed include critical success levels or, in cases where specific measurements are more difficult, general goals should be specified. Identifying Critical Success Factors is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors.

How to Identify the Critical Success Factors
1. Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).
2. Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.
3. Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.
4. Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.
5. Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its . Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.
6. Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.

Steps for Critical Success Factor Approach
Based on what I have understood and read, I come up with some steps for critical success factors. These are the following steps. First, start with a vision and a mission statement. Second, develop a high level and hierarchy of goals and their success factors. Next, list of requirements, problems, and assumptions. Then, analysis matrices. Afterwards, solid usage scenarios. And finally, the result of the analysis.
Start with a vision and a mission statement. Every organization has its own unique vision and mission that they want to follow. It is important to know what are the firm’s vision and mission before you can start pointing out the firm’s critical success factor.

Develop high level and hierarchy of goals and their success factors. It is always good to know the goals of the organization since critical success factor is a step in ensuring the organizations success. With critical success factor, you are focusing on what the company aims in the future and if the firm is able to achieve those goals and dreams that was already a success.
List of requirements, problems, and assumptions. It is necessary to gather all the data and information with regards to the organization, site all the problems that the organization are facing or might be facing in the future, and identify the following assumptions on how to the company will get over with those problems.
Analysis matrices. Part of these analysis matrices is the problem versus requirements matrix and the usage scenarios versus requirements matrix. You have to know if all the requirements you have gathered are consistent enough. Analyze if the requirements are completed and appropriate. Analyze the problems and set some solutions on how to solve those problems. Examine if the needs of the company has been cope up. And evaluate how the company gain success would in the future.
Solid Usage Scenarios. Usage scenarios or in other words “use cases” which is very much familiar when using unified modeling language. This provides an idea on determining if the requirements are aligned and self-consistent, if the needs of the user being met as well as those of the enterprise, and if the requirements are complete.
Result of the Analysis. After having a couple of analysis, you can now list what are the things that can be considered as critical for the success of the organization. You will know the factors that would benefit and affect for the success of the firm.

Every firm has its own critical success factors. It depends on their strategy on how they can obtain success. Example of a critical success on an organization are the training and education, quality data and reporting, management commitment, customer satisfaction, staff orientation, role of the quality department, communication to improve quality, and continuous improvement. There may be several of critical success factors but it is necessary that you have to make sure that it is in line with the organizations vision, mission and goals. If the organization has achieved its goals, you can already declare that the organization has succeeded. In some cases, companies want to complete a project successfully that could be a big benefit for the company’s success. As what I have read, there has been a research that shows that there are critical success factors that should be applied to complete a project successfully. This includes the following: Match changes to vision, Define crisp deliverables, Business need linked to vision, have a formal process to define vision, and organizational culture supports project management. Critical Success factor is necessary for an organization in order to fulfill its mission. Without critical success factor, it will definitely cause organizational and/or mission failure. No one wants an organization to fail, everyone aims to succeed.

In general, to identify the critical success of an organization in every project or new activity the company will engage, it is a must because it has a big factor and influence to the success of the effort. By identifying it, the organization can have a wider focus in those critical factors and consider it during the start of the process. Critical success factors (CSFs) provide the critical points which serve as target points for the organization to achieve their goals.
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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 EmptyThu Jul 08, 2010 10:56 am


Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials. That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
ways. This article provides a simple definition and approach based on Rockart's original ideas.

The advantages of identifying CSFs are that they are simple to understand; they help focus attention on major concerns; they are easy to communicate to coworkers; they are easy to monitor; and they can be used in concert with strategic planning methodologies. Using critical success factors as an isolated event does not represent critical strategic thinking. But when used in conjunction with a planning process, identifying CSFs is extremely important because it keeps people focused. Clarifying the priority order of CSFs, measuring results, and rewarding superior performance will improve the odds for long-term success as well.

Critical success factors cannot be specifically defined for the masses because success can be defined quite differently by each individual, and for the goal at hand. Therefore, in order to identify critical success factors, it is first necessary to come to terms with your own personal definition of success. Each individual’s own definition of will be influenced by several key factors:

• Success is subject to individual interpretation based on upbringing, past experiences, role models, personal motivations and goals. For some it might be to own a home in an upscale neighborhood, while for others it might be a career in the Peace Corps. Carefully contemplate your definition of success based on your values—not what your brother-in-law or Madison Avenue tells you it is. Your own definition of personal success directly influences critical factors leading to that success.

• Your view of success will change at various times throughout your life. For example, what might be deemed successful in college or on your first job is very different from successfully raising a family or comfortably retiring in the Caribbean. Your definition of success will continue to change, so don’t make the error of pursuing an outdated version of it. Success factors will change over time.

• Personal success is sometimes measurable and sometimes not. Accumulating a certain amount of wealth is one way to measure success, but it is not the only way; a successful marriage may be far more meaningful to many people and can only be measured by how the two partners feel about each other as the years go by.

• Very few people achieve success accidentally. Most people who achieve success first defined it then planned for it; they set a goal to achieve it. Critical success factors change with the goal.
The 5 Critical Success Factors in Business
There are five business success factors (critically important core profit principles) that all businesses share - both small business and large. In times of economic crisis like these, they are essential. And, they can make the difference between just getting by - or you getting ahead in your business.

Here, we'll explore what they are - and how you can put them to work for you in your own business. These principles form the basis for most success in business achieved by entrepreneurs, business owners, business managers, and professionals. Without following them at least to some extent, you'll find business to be a struggle - and much less rewarding than it could be.

As you read this, see how well your own thinking and actions in business stack up to these five core principles:


1) Profits are essential for your business to succeed - they are what pays you.
You don't have to look far to find examples of businesses imploding due to lack of profits. (The current banking and financial crisis immediately comes to mind... Or, remember the dot-com bubble?... the spend, spend, spend your way to market share type of thinking.) And, those are just some larger, more visible examples... small businesses are at even more risk.

Ultimately, profits are the essential key ingredient for business survival - and your focus on them is key. The very existence of your business depends on a steady-stream of profits... to pay your bills... your salary... your employees... your vendors and suppliers... and to secure your financial future.

Profits make the difference between the success or failure of your enterprise. They're the essence of being in business and are the fruits of your labor. Without profits (or deep pockets), you can't last long.


2) Most businesses miss profit opportunities on almost every transaction or customer/client relationship - and are limiting their incomes without even knowing it.
Here again, you won't have to look far for examples. Just think of all the leads that don't get proper follow-up, the customers/clients that receive only occasional communications (if any), the up-sells, cross-sells and add-on sales that could have been part of a given transaction, the unrealized intangible opportunities that exist in your customer/client or vendor/supplier relationships - and you can begin to see a sad pattern.

It's a pattern of profit opportunities gone by... wasted utilization of assets... or under-realized profit potential in your transactions. In many cases, business owners, managers and professionals are completely unaware of their lost profit opportunities.

Make your expenditure of time, energy, capital, and resources produce more for you - and capture the money that most businesses miss. Think about your sales, marketing, and advertising process as a total package - and create, test, and put in place processes that take advantage of strengths in your business.


3) Stability and security comes from creating a "Web of Profits" in your business.
Do you have a number of different sources within your business to support you? Or, are you relying on only a few? Or, even worse, relying on only ONE primary source of profit?

The majority of businesses rely on fewer than five profit sources - and think in terms of "profit centers." In other words, a collection of different channels of profit from individual sales of products or services (retail), bulk sales (wholesale), joint ventures, ownership interests, licensing and/or other arrangements, and so on.

But, when you create a "Web of Profits" in your business - that is, an interconnected approach that integrates a variety of profit sources and activities together into a single unit of functionality - you stand a better chance of leveraging your business in new ways.


4) The focus on Increasing Profits is more beneficial than the focus on Cost-Cutting.
In times of recession or economic crisis, sometimes cost-cutting is the only logical and sane option. If you're bleeding... you stop the bleeding before anything else. But, when it comes to cost-cutting, the effect is temporary and fleeting. Once you've drastically reduced your expenses, any additional cost-cutting might hurt your business's effectiveness and viability.

Crisis management aside, it's much better to focus on getting more business, to create new profit sources, run better promotions, do better advertising and marketing, and generally operate your business in a more customer/client oriented way.

That's what eases the pressure from high-costs... and provides you with what you need from your business. The thinking that goes into a profit-oriented focus and mindset can often provide innovative and inspirational breakthroughs in results.


5) Strategically plan for Profits - and take the specific action steps needed to implement your plan.
Being laser-focused on profits - rather than your strategic planning being primarily focused on revenue - takes you to the next level in your business plan. You'll be able to see alternative profit possibilities - and the action steps needed - so you can build them directly into your plan.

By their very nature, business plans focus on the bottom-line - and usually they just focus on the obvious sources - not necessarily on the alternative profit possibilities. And it's these alternative profits that most businesses miss... profits that could even eclipse what's being produced by your current business activities.

The principles of writing critical success factor are the following:

• Ensure a good understanding of the environment, the industry and the company – It was shown that CSFs have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customised for companies and individuals and the customisation results from the peculiarity of the organisation. This peculiarity stems from an organisation's strategy, current position, and resources and capabilities.

• Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organisation's CSFs. Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organisation's strategy and also resulting CSFs.

• Develop CSFs which result in observable differences – A key impetus for the development of CSFs was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSFs which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSFs in observable terms would be helpful.

• Develop CSFs that have a large impact on an organisation's performance – By definition, CSFs are the "most critical" factors for organisations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSFs were developed, it is important to thus identify the actual CSFs, i.e. the ones which would have the largest impact on an organisation's (or individual's) performance.


Typically, critical success factors can be categorized into five primary categories:

1. Leadership plays a key role in ensuring success in almost any initiative within an organization. Its impact is even more pronounced because this is a relatively new discipline. Nothing makes greater impact on an organization than when leaders model the behavior they are trying to promote among employees..when the CEO notices that a particular employee has not had been active within the system, he sends a message that reads: "Dear associate, you haven't been sharing knowledge. How can we help you? All the best, Bob."
Several other best-practice organizations have demonstrated this commitment to KM. At the World Bank, the president's support led to the creation of an infrastructure that promoted and supported the growth of communities of practice (CoPs) not only throughout the organization, but also around the globe.

2. Culture is the combination of shared history, expectations, unwritten rules, and social customs that compel behaviors. It is the set of underlying beliefs that, while rarely exactly articulated, are always there to influence the perception of actions and communications of all employees.
Cultural issues concerning KM initiatives usually arise due to the following factors:
• Lack of time - The goal is not to encourage the employees to work more, but to work more effectively. The processes, technologies, and roles designed during a KM initiative must save employees' time, not burden them with more work. This can only be accomplished if the employees' work patterns are accounted for during the initial design and planning phase of the initiative.
• Unconnected reward systems - Organizations have to maintain a balance between intrinsic and explicit rewards in order to encourage employee behavior. The most effective use of explicit rewards has been to encourage sharing at the onset of a KM initiative. If the attendees don't find value in either the meetings or the information on the system, providing incentives will not sustain their participation. People share because they want to, they like to see their expertise being used, and they like being respected by their peers.
• Lack of common perspectives - Sharing must be inspired by a common vision. The people affected by the new process or technology must all buy in to this vision and believe it will work.
• No formal communication - When designing and implementing KM initiatives, ensure that employees and customers know about the changes occurring in your organization. It has been hypothesized that a person needs to hear the same message at least three times before it registers in the brain. Hence, communication should be pervasive and ingeminating. While implementing KM within your organization, market yourself. Make sure everyone knows what you are attempting to do, and build anticipation for the launch.

If your organization naturally has a tendency to share knowledge, enabling knowledge sharing becomes a little easier. If your organization harbors a knowledge-hoarding culture, don't give in to it. Remove negative consequences to sharing. People want to share their knowledge. They want others to know they are knowledgeable. Break down some of the existing barriers to knowledge sharing, and give people the tools and environment they need. By designing KM initiatives around your culture, you will be initiating a cultural change.


3. Structure, Roles, and Responsibilities
Although there are many ways that organizations structure the governance of their KM initiatives, APQC has found common elements among best-practice partner organizations: a steering committee, a central KM support group, and stewards/owners throughout the organization who are responsible for KM. It is a combination of a centralized and decentralized approach.
The steering committee usually consists of executives at the top level. They promote the concept and provide guidance, direction, and support. The central KM group is typically made up of three to four people who provide the initial support for projects or initiatives, which are usually handed over to the business owners once they are implemented. The central group usually consists of people with advanced project management, facilitation, and communication skills. The stewards, or owners, are responsible for knowledge sharing and acquisition within the business units. Like the core KM group, the stewards are change agents for the organization. They model and teach employees the principles of knowledge sharing using a common vocabulary. All of these participants work as a team to prevent a silo mentality and incorporate resistant employees in the process.
Although the structure is put in place to establish ownership and accountability, if there is no overall ownership of knowledge and learning within the organization and the leadership does not "walk the talk," it will be difficult to sustain any sharing behavior.

4. Information Technology (IT) Infrastructure
Without a solid IT infrastructure, an organization cannot enable its employees to share information on a large scale. Yet the trap that most organizations fall into is not a lack of IT, but rather too much focus on IT. A KM initiative is not a software application; having a platform to share information and to communicate is only part of a KM initiative. Following are some KM success factors related to IT.
• Approach - The people who are charged with implementing KM must take the time to understand their users' needs. Matching the KM system with the KM objectives is essential.
• Content - With a similar focus on users' needs, establishing great content involves having processes in place to acquire, manage, validate, and deliver relevant information, when and where it is needed.
• Common platforms - A standard companywide architecture ensures the sustainability and scalability of KM efforts. By understanding the organization's infrastructure at a high level, the steering committee can guide the KM team in picking the appropriate technology. Sometimes organizations realize that they need a complete overhaul of their IT infrastructure before they can expect their employees to share knowledge. Many organizations have eliminated or are in the process of phasing out customized legacy systems and replacing them with market-standard operating systems. This enables organizations to build on the existing architecture by using off-the-shelf software that was written to support these platforms, thus avoiding costly customized packages.
• Simple technology - If it takes more than three clicks to find knowledge on your system, users will get frustrated. Of course, you have to temper that with the amount of information being delivered and the complexity of information demanded by the user. Another common mistake made in information delivery is the emphasis on explicit knowledge. Although technology is primarily used to deliver explicit knowledge, placing too much emphasis on it causes the user to lose the context in which the information was shared and leads to misunderstanding on how to interpret the knowledge.
• Adequate training - KM is enabled by adequate technology and people who know how to use it. Best-practice examples reveal that the central KM group should spend most of its time (after deployment) teaching, guiding, and coaching users how to use the system to interact, communicate, and share information and knowledge with one another.

5. Measurement
Most people fear measurement because they see it as synonymous with ROI, and they are not sure how to link KM efforts to ROI. Although the ultimate goal of measuring the effectiveness of a KM initiative is to determine some type of ROI, there are many intervening variables that also affect the outcomes.
Because many variables may affect an outcome, it is important to correlate KM activities with business outcomes, while not claiming a pure cause-and-effect relationship. Increased sales may be a result not only of the sales representatives having more information, but also of the market turning, a competitor closing down, or prices dropping 10 percent. Due to the inability to completely isolate knowledge-sharing results, tracking the correlations over time is important.


Sources:
http://en.wikipedia.org/wiki/Critical_success_factor
http://www.mindtools.com/pages/article/newLDR_80.htm

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 3 Empty
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