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 Assignment 7 (Due: January 30, 2010, before 01:00pm)

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Ariel Serenado

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 11:32 am

Google: The perfect search engine (Larry Page)

Nowadays, people of different places in different organizations are aware on the popularity marked by Google as a search engine. People find Google a convenient way to find a vast of information and ideas in different field of interest. Google paved the way for many organizations especially in the field of advertising. Google marked the highest revenue compared to its major and minor competitors all over the world. In search engine optimization it is always an ideal objective to give convenience in looking for a subject or a set of information in a very large resource. A good way to get many users in the search engine is making it really easy to use Google believes they should hide the complexity of their powerful and effective search engine from the followers so that they will be left with a simple, understandable way to get information they need. Google really does provide the best user experience possible, it refuses to make or deliver changes that would not benefit the users that go to their site. Google is a global technology leader focused in improving the ways people find and use information. Google maintain the world’s largest index of websites and other content and, via their automated search technology, make this information freely available, nearly instantly, to anyone with an internet connection.

Google is not just a popular search engine but also a business. Besides trying its best to satisfy its users it has to find way generating the most revenue. Google does this in a few different ways. The first one is the advertising which is the main source of the revenue that Google is getting from the advertisers, a program called AdWords paved for this business transaction thus, earning a high revenue among its competitors. A business using AdWords can accomplish greater cost effectiveness with their marketing budgets. AdWords is serving ads to thousands of third party websites who are part of the Google Network, this only means that advertisers using AdWords can target people by way of developing sites that are most likely be adapted by the people. The second way is offering its search technology, a program called AdSense paved for this particular business transaction. AdSense brings related texts, images, advertisements which are relevant to the content of your website. When a Google search box is added to your website, AdSense will deliver text ads which will go with the results of the visitors of the site, it also offers customization services. Thus, AdSense is not only maximizing the usability of the sites but also optimizes the operation. The third way is making money through Google Search Appliance which they sell to their customers. This transaction is very essential, especially that it delivers accurate search results throughout a number of documents. Meaning if the company will engage into Google Search Appliance, they will have its own search engine that works similarly with google.com. Thus, it gives the company’s employees, partners and customers the same quality that Google does.

 The business model of Google comprises three models includes, Customer Model, Value Model and the Revenue Model.  Three underlying models relate to the business approaches and offerings by Google. Like in the case of the value model, it involves search and community. It actually defines the search technology that Google is offering to its constituents and the community that embraces the said technology. Revenue model involves search services, advertising, it clearly defines the core offerings of the Google which is the search engine service and the main source of their revenue, Advertising.

Google has two types of competitors, the major and the minor competitors. Major competitors are Yahoo! Inc. and the Microsoft Corporation. The minor ones are American Online (AOL) and Baidu. Yahoo owns the world’s most popular websites and believes in multidimensional approach, wherein they identify what people want and out of it they can create a product that best suit to their clients’ needs. Google on the on the other hand owns the world’s leading online search engine, its mission it to transform the today’s world in storing or finding information. American online is an ISP or Internet Service Provider, in which subscribers nowadays are shrinking because of the development of broad band network technology. Baidu on the other hand is a Chinese search engine. It claims the biggest search engine in Chinese Language, the most popular feature of the search engine id to support MP3 search.

Furthermore, Google provides inclusion and frequent updating in their sites for free. Meaning anybody’s website could be in search results as possible. The unique about Google is that it uses the Pagerank technology as a result it makes the search result completely accurate. Google has worked very hard on getting rid of excess bit or byte from their pages to make it go as fast as it possibly can. Google developed new algorithms which proved that there was no limit as to how fast you could go in searching the most relevant information. Google’s services include Alerts where you receive news, Blog Search, which finds on people’s topics; Book Search; Images; Maps, where you find directions anywhere in the world; News. Some on the Google’s tools are Blogger, where you make express ideas online; Earth, lets you discover the world over your PC; Translate, view pages in other languages. Furthermore, Google has also a web browser built for speed, stability and security.

Larry Page: Google would understand exactly what you mean and give back what you want.

Sources:

http://scenariothinking.org/wiki/index.php/What_is_Google's_business_model?
http://www.google.com/intl/en/options/
http://investor.google.com/faq.html
http://www.seobook.com/archives/000273.shtml

blog link: http://www.arielserenado.blogspot.com
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joverly gonzales

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PostSubject: Assignment #7   Sat Jan 30, 2010 11:33 am

Google

Google Inc. is an American public corporation specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Advert-free versions are available via paid subscription. Google has more recently developed an open source web browser and a mobile phone operating system. Its headquarters, often referred to as the Googleplex, is located in Mountain View, California. As of March 31, 2009, the company had 19,786 full-time employees. It runs thousands of servers across the world, processing millions of search requests each day and about one petabyte of user-generated data each hour.

Google was founded by Larry Page and Sergey Brin while students at Stanford University. It was first incorporated as a privately held company on September 4, 1998. The initial public offering was on August 19, 2004. It raised $1.67 billion, implying a total value of $23 billion. Google's rapid growth has sparked a sequence of new products, acquisitions and partnerships beyond its core search engine. Environmentalism, philanthropy and positive employee relations were from the start assigned an important role in establishing brand image. Google has been repeatedly named Fortune Magazine's Number One Best Place to Work and most powerful brand in the world, Alexa lists Google as the Internet's most visited website.
The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful." Its unofficial slogan, coined by Gmail's first engineer, Paul Buchheit, was Don't be evil. Google has been criticized over issues of privacy of personal information, copyright and censorship.

Who are their competitors?
The company faces large competition now a day in their rapid involving in business. Especially those companies that seek to connect people through online services and provide relevant advertisement. But still, Google take their competitors are the challenge to improved their services to the people. That’s why; the company is the number one internet search engine in the past years.
The top 4 of Google’s competitors are Yahoo.com, bing.com, ask.com and aolsearch.com. But they consider Yahoo as their primary competitor.

How have they used information technology to their advantage?
To better understand Google and its business model, one needs to break it down into three data inputs.
• Relevancy of results.
• Speed of search.
• Cost of executing a search query.

The typical Google query can often be an act of futility, we put up with it because the results are fast. The faster the results show up on our browsers, the less inclined we’ll be to switch to a rival search engine, no matter how great the rival’s search methodology may be. The faster (and more efficient) its infrastructure, the more easily Google can keep serving the ad-based money machine.

In other words, the company has to make sure that the speed of its search is really, really fast. Any random search on Google these days takes between 0.12 to 0.06 seconds. Now that is really, really fast. Google does this by indexing the Internet quite well. The magic is in delivering the search results from this index at lightning speed, and that requires an infrastructure — oodles of bandwidth and specialized hardware.
Against this backdrop, it makes perfect sense for Google to build their own servers, storage systems, Internet switches and perhaps, sometime in the future, even optical transport systems. Let me rephrase that: Imagine connecting thousands of hosts (storage and server systems) at speeds of, say, 10 gigabits per second, in a manner that allows any-to-any connections.

The number of racks, fiber, routers and everything in between is mind-boggling. If this system were built using gear from established hardware makers, it would take a superhuman effort to make it all work together. In other words, the sheer cost to keep such a beast going would suck up a major component of the infrastructure.
To sum it up, Google’s gigantic infrastructure is the big barrier to entry for its rivals, and will remain so, as long as the company keeps spending billions on it.

How competitive are they in the market?
Today, the majority of their revenue comes from advertising.
Advertisers are increasingly turning to the Internet to market their products and services. Google AdWords, the auction-based advertising program, enables advertisers to deliver relevant ads targeted to search queries or web content to potential customers across Google sites and through the Google Network, which consists of content owners and websites. Their proprietary technology automatically matches ads to the content of the page on which they appear, and advertisers pay us either when a user clicks on one of its ads or based on the number of times their ads appear on the Google Network.
They distribute advertisers' AdWords ads for display on the Google Network through AdSense program. They also share most of the revenue generated from ads shown on a site of a Google Network member with that member.

What new services do they offer?
The company’s product development philosophy is centered on rapid and continuous innovation, with frequent releases of early stage products that we seek to improve with every iteration. Often make products available early in their development stages by posting them on Google Labs, at test locations online or directly on Google.com. If the users find a product useful, they promote it to "beta" status for additional testing. Once they are satisfied that a product is of high quality and utility, we remove the beta label and make it a core Google product.

Here are some examples of the products and services that Google offers:
• Google Web Search
• Google Desktop
• Google AdWords
• Gmail
• Google AdSense
• Google Earth
• Google News
• Google Finance
• Google Maps
• Google Enterprise

What makes them so unique?
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads comes in.

It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.

How competitive are they in the international market?
Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil. So, sure, Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.

In the UK, Amazon.com and eBay have also taken off after some early slips and command a dominant share of the market. Of course, they face hurdles, most notably eBay’s fraud and trust problem, but these American brands have also experienced tremendous success abroad. And there are other huge hurdles across Europe, such as Germany’s reliance on non-credit card payments and their language and cultural barriers. The European Union is still quite segmented, and pan-European plays will rarely be successful. Yet, the world continues to flatten, and American brands can have success abroad with fewer hurdles as can international brands have success in the States.



For more reading about Google Inc., the links below help you a lot.
http://www.hitwise.com/us/datacenter/main/dashboard-10133.html
http://gigaom.com/2007/12/04/google-infrastructure/
http://en.wikipedia.org/wiki/Google



Last edited by joverly gonzales on Sat Jan 30, 2010 11:47 am; edited 1 time in total
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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 11:39 am

As a student, I believe that Internet has been a great help for me since I know with its help, there is easy access of information. One website that has helped me a lot is Google. As they say, “when you don’t know it, then Google IT!”. One good thing I liked about using Google is that it’s search engine is really easy to use. I think that this website has given me, as well as its other users, a simple, understandable way to get the information I need. So not only is the interface clear and simple, but the pages loads instantly. Another thing that I liked about this site is that it understands what I exactly mean and give me the exact answer I wanted even if with only few words I entered in the search engine.

What is Google’s business model?

Google Inc., starting from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite.

Why the Google Business Model is a winning Business Model?

The answer is a complex one, and involves more factors. It's a mix of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products.

These are the key resons why the Google Business Model won:

1. Google had - and still has - a simple, clean, clear, minimalistic user interface. no frills, just the logo and the search box - easy and fast to load. And this was a key feature with the slow internet connections of the early years 1999 -2001 - while Yahoo and most of the other search engines were more like generalistic portals, full of confusion, full of useless features and useless links, full of annoying banner ads, heavy and slow to load.

Google had a clear understanding on psychology of perception, and how the interaction eye/brain works, while the bigger competitors didn't.

Bottom line is: If the user visits a search engine, what he wants to get is simply that: just a search engine.

2. Google had - and has - reliable search results (not always, but most of the time). Page and Brin's PageRank algorithm worked well.

3. Google got good advice from VC's and from Wilson Sonsini Goodrich & Rosati. Larry Page and Sergey Brin have been advised and assisted from the beginning by John Doerr, VC Partner of Kleiner Perkins and by Wilson Sonsini Goodrich & Rosati, the leading law firm of Silicon Valley

4. Google introduced a smart, innovative and quite risky business model - Adwords - and the pay per click concept. The risk proved winning, and the innovative business model worked. Still today Adwords is the main source of revenues of Google Inc.

5. In the following years, Google became a powerhouse with an impressive pipeline of new great products - Google Maps, Google Earth, Google Video, Gmail. And slim revenues.

6. Google worked very hard on Brand Building. It seems that brand building was much more important to them than just revenues and profits. The strategy worked. And it was a key asset in the subsequent IPO at the Nasdaq.

7. Google was an innovator of the Business Model. Google delivered all these great new products basically for free, enticing and luring million of users worldwide, with the result of building the Brand in an outstanding, quite unbelievable way - and did it so fast.

To better understand Google, its business model and how has it used information technology as its advantage, one need to break it down into three data inputs.

• Relevancy of results.
• Speed of search.
• Cost of executing a search query.

While their results aren’t optimal, they are good enough. Just like Microsoft Windows was good enough to dominate the market. Google, according to Hitwise, now has 64 percent of the total search market. And although a typical Google query can often be an act of futility, we put up with it because the results are fast. If they’re wrong, we can just start all over again.

The faster the results show up on our browsers, the less inclined we’ll be to switch to a rival search engine, no matter how great the rival’s search methodology may be. The faster (and more efficient) its infrastructure, the more easily Google can keep serving the ad-based money machine.

In other words, the company has to make sure that the speed of its search is really, really fast. Any random search on Google these days takes between 0.12 to 0.06 seconds. Now that is really, really fast. Google does this by indexing the Internet quite well. The magic is in delivering the search results from this index at lightening speed, and that requires an infrastructure — oodles of bandwidth and specialized hardware — that is finely tuned.

Against this backdrop, it makes perfect sense for Google to build their own servers, storage systems, Internet switches and perhaps, sometime in the future, even optical transport systems. Let me rephrase that: Imagine connecting thousands of hosts (storage and server systems) at speeds of, say, 10 gigabits per second, in a manner that allows any-to-any connections.
The number of racks, fiber, routers and everything in between is mind-boggling. If this system were built using gear from established hardware makers, it would take a superhuman effort to make it all work together. In other words, the sheer cost to keep such a beast going would suck up a major component of the infrastructure.

A better option is to have gear that is customized for your processes, ones in which you have a major operational expenditure advantage. In the telecom bubble, large service providers were brought to their knees by operational expenditures.

With the exception of optical systems, Google has built or is building the gear. It has been rumored to be a big buyer of dark fiber to connect its data centers, which helps explain why the company spent nearly $3.8 billion over the past seven quarters on capital expenditures.
You can argue that building customized gear is an expensive strategy, but when you are the scale of Google, it starts to become less of an issue. Why? Because process-optimized infrastructure ensures that Google’s cost of executing a query keep going down.
To sum it up, Google’s gigantic infrastructure is the big barrier to entry for its rivals, and will remain so, as long as the company keeps spending billions on it. That said, there’s another thing Google could learn from Dell: Maintain the quality of your search results — customers will only put up with shoddiness for so long.


Who are their competitors?

It is evident that along with Google, the other two companies that battles over Web visitors and advertising dollars are the Microsoft and Yahoo. I think these are just few of the many competitors of Google but these two are the most popular ones. These companies have different approaches while going after the same advertising dollars. Yahoo uses human editors or “surfers” to organize web sites into categories. However humans cannot index everything so they are partnered up with a third party search engine to provide answers when its human – powered listing do not suffice. Google is about its search engine, done only with PageRank. There is no human indexing involved. Yahoo has been using a program called the “Idea factory” to promote inventive thinking in their company, staffers are supposed to improve everything from the company’s products to its campus. On the other hand, Google assumes inventive thinking. For example, the engineers of Google are required to spend a day a week on a personal project. This is how they come up with services such as Google News, which is now attracting quite a few number of people. Yahoo owns the world’s most popular website and believes in a multidimensional approach as it tries its best to be all things for all people. First it will identify what the people want and from there figure out which products to build or buy in order to have the visitors stay on their site as long as possible. Google on the other hand owns the world’s leading online search engine, its mission is to transform the way today’s world is storing and finding information. They are taking a liberal approach toward innovation, before they start trying to figure out how everything will fit into a business plan they work on their new products and ideas first. Another company that thought Google as a threat to their dominance is the Microsoft. Microsoft was always very powerful because it had control of the Windows operating system, they would decide which products and services consumers saw first. And so Microsoft did not have to make better products than its competitors, just about equal. It won because it went after competitors’ business models, not their technology. Microsoft cannot cost less than Google because Google is free. There is no easy way to make Google’s online advertisers use another service.

So, what’s unique about Google? According to Irene Au, Google’s Director of User Experience, there are so many things that are so fascinating about Google. The way their company is designed, the whole organization is completely inverted. There’s incredible empowerment in all levels of the company. A lot of start-ups, it started out flat, but then as it grow as companies, it become more hierarchical and more silo-ed. Google has done an amazing job of avoiding that. So the company still operates in a very flat way. People are very much empowered, and there’s a lot of freedom and flexibility to explore and pursue your passions. If you really believe in something, you can absolutely go make things happen.

Google is keeping on developing new products and services for its wide number of users today. Listed below is just few of the many new products and services which Google had now offered.

Standalone Products

• AdWords
Desktop application to manage a Google AdWords account. The application allows users to make changes to their account and advertising campaigns before synchronising with the online service.
• Desktop
Desktop search application, that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets.
• Earth
Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.
• Gmail/Google Notifier
Alerts the user of new messages in their Gmail account.
• Hello
Allows users to send images across the Internet and publish them to blogs.
• Pack
Collection of computer applications -- some Google-created, some not -- including Google Earth, Google Desktop, Picasa, Google Talk, Star Office and Mozilla Firefox.
• Photos Screensaver
Slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk, or through RSS and Atom Web feeds.
• Picasa
Photo organization and editing application, providing photo library options and simple effects.
• Picasa 2
Photo organization and editing application, providing even more options and effects than Picasa.
• Picasa Web Albums Uploader
An application to help uploading images to the "Picasa Web Albums" service It consists of both an iPhoto plug-in and a stand-alone application.
• Secure Access
VPN client for Google WiFi users, whose equipment does not support WPA or 802.1x protocols
• SketchUp
Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.
• Talk
Application for VoIP and instant messaging. It consists of both a service and a client used to connect to the service, which uses the XMPP protocol.
• Video Player
Video player to watch videos from Google Video, including unique resume and download features. (Also included in Google Pack.)
• Web Accelerator
Uses various caching technologies to increase load speed of web pages.

Search

• Accessible Search
Search engine for the blind and visually impaired. It prioritises usable and accessible web sites in the search results, so the user incurs minimal distractions when browsing.
• Alerts
E-mail notification service, which sends alerts based on chosen search terms, whenever there are new results. Alerts include web results, Groups results news, and video.
• Base
Google submission database, that enables content owners to submit content, have it hosted and make it searchable. Information within the database is organized using attributes.
• Blog search
Weblog search engine, with a continuously-updated search index. Results include all blogs, not just those published through Blogger. Results can be viewed and filtered by date.
• Book Search
Search engine for the full text of printed books. Google scans and stores in its digital database. The content that is displayed depends on the arrangement with the publishers, ranging from short extracts to entire books.
• Catalogs
Search engine for over 6,600 print catalogs, which are acquired through Optical character recognition.
• Checkout
Online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Webmasters can choose to implement Google Checkout as a form of payment.
• Code Search
Search engine for programming code found on the Internet.
• Directory
Collection of links arranged into hierarchical subcategories. The links and their categorization are from the Open Directory Project, but are sorted using PageRank.
• Experimental Search [
Options for testing new interfaces whilst searching with Google, including Timeline views and keyboard shortcuts.
• Finance
Searchable US business news, opinion, and financial data. Features include company-specific pages, blog search, interactive charts, executives information, discussion groups and a portfolio.
• Groups
Web and e-mail discussion service and Usenet archive. Users can join a group, make a group, publish posts, track their favorite topics, write a set of group web pages updatable by members and share group files. In January, 2007, version 3 of Google Groups was released. New features include the ability to create customized pages and share files.
• Image Labeler
Game that induces participants to submit valid descriptions (labels) of images in the web, in order to later improve Image Search.
• Image Search
Image search engine, with results based on the filename of the image, the link text pointing to the image and text adjacent to the image. When searching, a thumbnail of each matching image is displayed.
• Language Tools
Collection of linguistic applications, including one that allows users to translate text or web pages from one language to another, and another that allows searching in web pages located in a specific country or written in a specific language.
• Movies
A specialised search engine that obtains Film showing times near a user-entered location as well as providing reviews of films compiled from several different websites,
• Music Trends
Music ranking of the songs played with iTunes, Winamp, Windows Media Player and Yahoo Music. Trends are generated by Google Talk's "share your music status" feature.
• News
Automated news compilation service and search engine for news. There are versions of the aggregator for more than 20 languages. While the selection of news stories is fully automated, the sites included are selected by human editors.
• News Archive Search
Feature within Google News, that allows users to browse articles from over 200 years ago.
• Patent Search
Search engine to search through millions of patents, each result with its own page, including drawings, claims and citations.
• Product Search
Price engine that searches online stores, including auctions, for products.
• Scholar
Search engine for the full text of scholarly literature across an array of publishing formats and scholarly fields. Today, the index includes virtually all peer-reviewed journals available online, except those published by Elsevier, the world's largest scientific publisher.
• SearchMash
Search engine that means to "test innovative user interfaces." Among its features are the ability to display image results on the same page as web results, feedback about features, and continuous scrolling results. Aside from its privacy policy and terms of service, there is no Google branding on the site.
• Sets
List of items generated when the user enters a few examples. For example, entering "Green, Purple, Red" produces the list "Green, Purple, Red, Blue, Black, White, Yellow, Orange, Brown."
• SMS
Mobile phone short message service offered by Google in several countries, including the USA, Japan, Canada, India and China and formerly the UK, Germany and Spain. It allows search queries to be sent as a text message. The results are sent as a reply, with no premium charge for the service.
• Suggest
Auto-completion in search results while typing to give popular searches.
• University Search
Listings for search engines for University websites.
• U.S. Government Search
Search engine and Personalized Homepage that exclusively draws from sites with a .govTLD.
• Video
Video search engine and online store for clips internally submitted by companies and the general public. Google's main video partnerships include agreements with CBS, NHL and the NBA. Also searches videos posted on YouTube.
• Voice Local Search
Non-premium phone service for searching and contacting local businesses
• Web History
Web page tracking, which records Google searches, Web pages, images, videos, music and more. It also includes Bookmarks, search trends and item recommendations.
• Web Search
Web search engine, which is Google's core product. It was the company's first creation, coming out of beta on September 21, 1999, and remains their most popular and famous service. It receives 1 billion requests a day and is the most used search engine on the Internet.


References:
http://www.vertygoteam.com/google_marketing_strategy.php
http://gigaom.com/2007/12/04/google-infrastructure/
http://www.veen.com/jeff/archives/000961.html
http://en.wikipedia.org/wiki/List_of_Google_products


Last edited by kate karen rasonable on Sun Jan 31, 2010 6:57 pm; edited 1 time in total
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PostSubject: Getting to know Google...   Sat Jan 30, 2010 11:53 am

Thanks to this assignment I got to know Google better. Well, I have surfed the boundless corners of the web and found numerous results regarding the world’s leading search engine. I have never known Google until I began breaking in to the walls of the global networks and looking for a particular (prominent) search engine which could provide me with what I am looking for even in a blink of a second. To be exact, I am one of the customers who prefer the Google search because of its fast and relevant search results and user-friendly services. I may not have used most of them but I think they are of quality and beneficial to clients. No wonder they are considered as highly-successful Internet business. Know why? Well, let us get to know more about the Google’s business model better…

History says so much of the Google’s background and definitely its fast “rise from the ashes”. I have known that Google actually began in 1996 as a research project by Larry Page and Sergey Brin, both Stanford University computer science graduates. Initially called BackRub which operates on the Stanford servers, it changed its name into Google derived from “googol”, a mathematical expression of 10100 (number represented by the numeral 1 followed by 100 zeros). The term reflects their mission which is to organize a seemingly infinite amount of information on the web (source: Wikipedia & Google corporate information).

Google Inc (NASDAQ: GOOG) is a global information technology leader, innovating how people connect with information. Google’s automated search technology has made its free search engine website the number one visited website on the Internet, as rated by ComScore[1] and Alexa.com [2] displacing Yahoo… An American public corporation specializing in Internet search, it also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Advert-free versions are available via paid subscription. Google has more recently developed an open source web browser and a mobile phone operating system. Its headquarters, often referred to as the Googleplex, is located in Mountain View, California. As of March 31, 2009, the company had 19,786 full-time employees. It runs thousands of servers across the world, processing millions of search requests each day and about one petabyte of user-generated data each hour. (wikianalysis, wikipedia)

An interesting evaluation of the Google’s business model is what I have got from the Vertygo Team: Google had a unique marketing strategy, making it to be the leading search engine in the world in a few years. Vertygo states that the Google’s business model is the winning model as it involves a variety of important factors – a mixture of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products. Several key reasons mentioned are the following: Google has a simple, clean, clear, and minimalistic user interface, has mostly reliable search results, got good advice from partners, and worked very hard on brand building. These essential key factors helped Google deliver their products and services to happy customers.

Google’s competitors:

Other popular names in the internet business include internet content providers such as Yahoo! Inc., Microsoft, MSN, AOL Inc., Disney Online, Move, Inc., Match.com, LLC, Sina Corp., Daum Communications Corp.

How have they used information technology to their advantage?

Google has an innovative culture. Google’s CIO Ben Fried in an article by Brian Watson, believes that IT plays a pivotal role in building a great culture—and subsequently a great company—and he puts it into practice in a number of ways. One thing is, making technology accessible and open. Fried also believes that CIOs can empower their employees to do more by giving the users what they need, instead of what the company believes is best. With this, Google is motivated to develop and deliver products and services that meet their customers’ needs.

On technology overview, Google uses PageRank algorithm and Hypertext-Matching Analysis to provide the fast, accurate, and relevant search results in a fraction of a second. PageRank link analysis algorithm measures the probability that a page will be relevant to user’s query.

How competitive are they in the market?

Google gained competence in the market because of wide user acceptance. In just a few years, as the number of internet users grows, its customers also increase. With a variety of products and services aside from its advertising and web content business, they continue to innovate to please customers and clients by developing and introducing new advancements not only in the web but also in hardware and software aspects. Primary opportunities for revenue are search services and advertising.

Google products and services:

New service for developers: Google is setting up a public code repository for developers

Mobile, desktop (standalone applications and extensions), web (communication and publishing, development, mapping, search, statistics), hardware products and other services.

Google Business Solutions:
Local Business Center
Base: Product Search and more
Webmaster Central
Google AdManager (new! Manage your ad inventory)
Website Optimizer
Google Site Search (Google custom search)
Google Friend Connect (new!)
Google enterprise search solutions (new! Search company information)
Postini services (new!)
Google Geospatial Solutions (Earth, Maps, SketchUp)

I think what makes Google unique is their culture and philosophy. I may not be able to describe it in words but let me repost these statements I have found in the corporate information:

The Google Culture

Though Google has grown a lot since it opened in 1998, we still maintain a small company feel. At lunchtime, almost everyone eats in the office café, sitting at whatever table has an opening and enjoying conversations with Googlers from different teams. Our commitment to innovation depends on everyone being comfortable sharing ideas and opinions. Every employee is a hands-on contributor, and everyone wears several hats. Because we believe that each Googler is an equally important part of our success, no one hesitates to pose questions directly to Larry or Sergey in our weekly all-hands ("TGIF") meetings – or spike a volleyball across the net at a corporate officer.
We are aggressively inclusive in our hiring, and we favor ability over experience. We have offices around the world and dozens of languages are spoken by Google staffers, from Turkish to Telugu. The result is a team that reflects the global audience Google serves. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to frisbee.
As we continue to grow, we are always looking for those who share a commitment to creating search perfection and having a great time doing it.

Our Philosophy

Ten things we know to be true
"The perfect search engine," says co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." When Google began, you would have been pleasantly surprised to enter a search query and immediately find the right answer. Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time.
But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they're at a desk in Boston or on a phone in Bangkok. We've also taken the lessons we've learned from search to tackle even more challenges.
As we keep looking towards the future, these core principles guide our actions.
1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.

Very well I could find some figures that will describe how Google is competing against its rivals in the international market. Obviously, the industry is not only local but on a global scope so customers and clients, and even employees hired are from all corners of the world. In fact, their company offices are expanding from one country/region to another as opportunity grows supporting more than 20 languages. They have also established partnerships between prominent companies and firms in various fields of industry. Google’s area served is worldwide – making it competent in the international market. Estimated:
Revenue: 31.3% $ 21.796 billion (2008)
Operating income: 30.4% $ 6.632 billion (2008)
Net income: .6% $ 4.227 billion (2008)
Total assets: $ 31.768 billion (2008)
Total equity: $ 28.239 billion (2008)
Employees: 19,835 – December 31, 2009

study study study study study study

I would like to give credits to the following references and sources especially the official Google sites which helped me in making the above composition:

Google
http://en.wikipedia.org/wiki/Google

List of Google products
http://en.wikipedia.org/wiki/List_of_Google_products

Google (GOOG)


Google business solutions
http://www.google.com/services/

Watson, Brian P., December 10, 2009, Google it: IT’s Competitive Advantage, Expert Voices
http://www.cioinsight.com/c/a/Expert-Voices/Google-It-ITs-Competitive-Advantage-234347/

Google Marketing Strategy, Vertygo Team
http://www.vertygoteam.com/google_marketing_strategy.php

Google facts
http://www.slideshare.net/kimuh72/google-facts-216737

Rogers, Garett, July 24, 2006, New Google service for developers
http://blogs.zdnet.com/Google/?p=271

Google Corporate Information:
Overview
http://www.google.com/corporate/index.html

Google Milestones
http://www.google.com/corporate/history.html

Technology Overview
http://www.google.com/corporate/tech.html

Google culture
http://www.google.com/corporate/culture.html

Business Overview
http://www.google.com/corporate/business.html

Quick Profile_Facts
http://www.google.com/corporate/facts.html

Our philosophy
http://www.google.com/corporate/tenthings.html

Google strategic analysis
http://www.wikinvest.com/stock/Google_%28GOOG%29

All about Google presentation
http://www.slideshare.net/misteroo/all-about-google-presentation

Google Inc. (GOOG) competitors
http://finance.yahoo.com/q/co?s=GOOG

How Google Grows...and Grows...and Grows
http://www.fastcompany.com/magazine/69/google.html

business models on the web
http://digitalenterprise.org/models/models.html

Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics?currentPage=1



lol! lol! lol!
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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 12:25 pm

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions:
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?

At the present time it’s been an expression of almost everyone the word GOOGLE. When there is something that we don’t understand or when asking a question other will tell instantly to google it, which only shows how evident the relevance of influence of this search engine. However what this company offers never end with that there are more. Google Earth, Google Map, Google Video, Gmail, Picasa, Google Sketchup and etc.

Sergey Brin and Larry Page the brain behind the success of Google. These personalities taking a doctoral in Stanford University have thought about this wonderful idea of planning for a good search engine that is a reliable and fast. Two brilliant minds incorporating with each other result to the development of new algorithm which they are using to expedite the processes. Comparing to its competitor the Yahoo in terms of speed results markedly that Google provide more precise results and expeditious. Currently, the download time for the user with modems is only 20 milliseconds and according to them .20 is greater than 0 so they are thinking of some idea to improve its speed. Brin and Page come up the new algorithm which they called as Page Ranking where page results that the user query is ranked according to its content if it is basically related to what the user is looking for.

What makes Google popular? It’s easy they are sure how to take good care of their clients. Who are their clients? Each one of us and of course the advertiser. They are first recognized with the Google Search Engine which is basically presents a user friendly environment. They make sure that the complexity of the services they offers is conceal with the easy navigating, keeping it simple and clear that pages load instantly. Larry Page says it is a perfect search engine that knows exactly what you mean and give back precisely what you want. And of course the speed results to every search which only 20 milliseconds and yet striving so hard to improve its performance.

Google offers great deals for us almost all of their services are for free. I am using some of their products right now yet I am not paying the company even a cent. So you might be wondering how they are making money, here is how. There are three ways how the are gaining profits and revenue first is the AdWords which is an advertising page and will only displayed on user if query. So it means there is no need of popping out pages that I consider annoying. The purpose of it is to provide user the information he need. The second way is by AdSense gives you advertising revenue from each page of your website while you need a very small amount of time to do this and no additional resources, and it is free of charge. Another is the Google Search Appliance Program it is software and hardware products that enables you to have a search engine within your company. This is how the Google Company makes money. I would to give emphasis that the know how to make money without being evil. There are many opportunities for them to gain more money asking money to their advertiser and in return they will give higher ranking to page of that certain advertiser but they refuse to do it. It is more important for them the reliability of the search results than the money. They give more importance to the building the trust of the people and make sure that they will patronize the company.



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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 12:56 pm

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?


Google all abouts...

Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both PhD students at Stanford University in California. They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed "BackRub" because the system checked back links to estimate the importance of a site. A small search engine called Rankdex was already exploring a similar strategy.

Later on, the founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful. A lot has changed since the first Google search engine appeared. They have grown and expanded their offerings from a single service to dozens, often in as many languages. They now have thousands of employees and offices around the world. But some things haven't changed: their dedication to their users and their belief in the possibilities of the Internet itself.

Google’s Philosophy
Ten things they know to be true as what they keep looking towards the future and these core principles guide their actions.
1. Focus on the user and all else will follow.
2. it’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.


Google’s Culture
• Heart of Small Company
• Hand’s on contribution to the Products by each employee
• Flat Hierarchy
• Each employee having several responsibilities in different departments
• Hiring Policy
– Non Discriminatory
– Preference of ability over experience
• Multilingual company environment
• Multidomestic culture
• Recreation along with work
• Common café for all employees

Some of the new services/products they offered are the following:
1.Google Latitude - is a mobile geolocation tool that lets your friends know where you are via Google Maps.
2.GOOG-411- Google's directory assistance service, which can be used free of charge from any telephone in the US and Canada.
3.Google Public DNS - A publicly accessible DNS server ran by Google.
4.Google Chrome OS - An Operating System utilizing the Linux kernel and a custom Window manager.
5.Google Wave - a "wave" is equal parts conversation and document, where users can almost instantly communicate and work together with richly formatted text, photos, videos, maps, and much more.


Google’s Business Model

There's only one way to understand Google's business model, which is to understand that Google's services are not products. In fact, Google has only one product. And that product is you. Or, rather, us –all of us. Google makes billions of dollars in revenue each fiscal quarter. That money comes about by the same process that all companies use: They sell a product to their customers. Their customers pay money for that product.

Who's Google's customer? You? Really? When's the last time you paid Google for anything?
Advertisers are Google's customer. What do they sell to advertisers? They sell you. Or, at least, they rent you out, or provide access to you. They improve their product by improving you. That's where Google Latitude comes in. Latitude represents merely the latest in a long string of Google offerings designed to condition you for hard-core contextual advertising. With each new privacy-invading service, Google customers feel mild shock, followed later by acceptance.
Moreover, with regard to the Google business model, their market economy is focused on needs, since they are the corporation's bread and butter, the only source of reliable revenue and growth, and hence profit. Perhaps, the Gift Economy customers will be so delighted by Google's innovations that they will volunteer their time to identify and develop the next generation of applications. Open Source institutionalized.

Google has reached this level of success because their competitive advantage comes from its core competencies in computer hardware and software engineering which is IT. Google's great IT advantage among its competitors is its ability to build high-performance systems that are cost efficient and that scale to massive workloads. They have achieved this because of their unique philosophy and culture that their employees gladly embrace. They are focused on their mission which is making information “universally accessible and useful” while conforming their vision and ambition. According to IT consultant Stephen Arnold, Google's programmers are 50% to 100% more productive than their peers at other Web companies, a result of the custom libraries Google developed to support programming of massively parallel systems. He estimates the company's competitors have to spend four times as much to keep up.



What makes them unique?

One thing that has become evident that the Google is unique is that they grow in an organic fashion, unlike any other companies. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world.

Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads comes in. It’s beautiful.
It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.

Google isn’t developing a product for these companies. All they are doing is giving them an existing product that Google has already completed and released. Development on that product might still be happening, but it happens within Google, not within the realms of the contract. Google is still free to develop how ever they want.


10 Toughest Competitors of Google

Google is one such name in the Technology arena that is well poised to rule. Talking of past decade, it’s been all the way up for Google and undoubtedly they have been ruling the internet economy. Google have had its impact in the industry with more than 150 products and will continue to grow with its ever increasing portfolio of products. This is likely to happen but for these 10 companies which have poised some serious competition to Google.

1. Apple
Being from partners to rivals, Apple is one of the stringent opponents for Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on. Likewise, Apple is more than up to the task of battling Google in these areas as well as browsers, where Google Chrome competes against Apple Safari. But battle between will intensify, as the market for the digital music and SmartPhones is all set for growth in 2010. Google’s music search along with its partner MySpace and Pandora are looking to compete with Apple’s iTunes, which was the No 1 music retailer in United States in 2009. Further, Google’s Android will have tough time as Apple’s iPhones continues to grab hold of the market all round the globe.

2. Microsoft
Microsoft is a company that has one of the most dominant impacts in the IT industry. So without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search, collaboration tools and browsers. Talking of these two giants, Google has reigned as leaders in search, but with release of BING in May 2009, Microsoft has raised few questions amongst in Google’s management team. With features such as ranking search results based on relevancy to other users, Microsoft has inked Bing-related deals with Twitter, Facebook and Yahoo.

Microsoft continued to enhance Bing, adding image search and mapping. But in response Google have unveiled real time search. In December, Google also added a photo search capability, a dictionary and a translator that finds relevant content in 40 languages. Entering 2010, Google still dominates search, with more than 70% of the market. Apart from search, the battle is likely to focus on cloud based collaboration tool.

Google Apps is designed to undercut sales of Microsoft products, including Exchange and SharePoint. Microsoft has responded with Office Web Apps, free Web-based versions of Word, Excel, PowerPoint and OneNote that are due out in 2010. Last but not the least; the browser war between these two is giants are likely to heat up in 2010. So 2010 awaits the answer if ever so popular Microsoft’s premier browser’s market share could be brought down by Google’s Chrome.

3. Amazon
In 2009, Google’s effort of scanning millions of out-of-print books and incorporating them in online search did gain up some momentum and helped themselves to publish over 500000 digital books for free to customers of Sony Reader and Barnes & Noble Nook, which is due in January. Further, there claims of opening up Google Editions, an e-book store, has opened up new rivalry with Amazon.
Amazon with its Kindle e-book reader is one of the leaders in e-book reader’s market. The other area where Google is taking on Amazon is in cloud computing. Google’s Apps Engine, a newbie cloud computing platform that allows developers to create their own Web applications and run them on Google’s infrastructure will be competing with Amazon’s Elastic Computing Cloud (EC2) which has already grab hold of market with its several upgrade after its release in 2006. So it will be a great battle to watch when these two giants fight for market supremacy on Cloud computing and E-book readership.

4. Facebook
Facebook, probably the most popular stuff in the internet right now, has attracted
350 million active users in just six years and is subject of interest for the guys at Google too. In 2010, Google and Facebook rivalry is likely to heat up based on question that where will people find there information in future in Search or Social Network? With ever increasing use of social networking and the rise of Facebook, Google’s worry seems to a viable one. So, in 2010 Google with its ORKUT will be in battle with Facebook.

Orkut offers Google Friend Connect, a tool for Web publishers to add social networking content to their sites, in direct competition with similarly named Facebook Connect. Meanwhile, Facebook has sought out relationships with several arch-enemies of Google, including Microsoft and Yahoo. So its for sure that this battle is worth taking a note off in 2010.

5. Twitter
No doubt if Facebook is in rise, than it’s no difference with Twitter. If social networking is the way to go, then Google will certainly find Twitter in its way. Twitter, a micro-blogging site, has in a way revolutionized the way we communicate these days.

So, Google’s Friend Connect will face tough competitions for Twitter’s Connect in 2010 as Twitter looks to move up the rank in the areas of Social Networking. Other areas where these two find themselves competing are Real time search. Google’s real time search and Twitter’s will be trying to outperform each other in 2010. So, this battle will be a good one to watch for in 2010.

6. Mozilla
With release of Google Chrome, Google has stepped into ever so popular browse battle. Mozilla has been in the markets for years and now this step from Google is likely to create the conflict of interest between these two.

Of late the war between the two has heated up even more. The battle has now gone to default search. Mozilla now has shown intent to kick Google out from its default search engine status. The latest rumours on the internet show that Mozilla is now eyeing to get a deal with Microsoft to make Bing as its default search engine in Firefox.

This may not impact Google immediately but eventually this move, if comes true, is likely to decrease Google’s share of the search market. Hence, Google now has Mozilla on a double war zone; first the obvious browser war and now the war over default searches.

7. Yahoo
When it comes to search, one of Google’s biggest competitors besides Microsoft is Yahoo. Yahoo has been in the market with variety of products in areas of email, Messenger, News, Search and Analytics services. So without doubt it will be a fearsome competitor for Google. In 2009, Yahoo made some improvements in 2009 by integrating search with its rich content. Users can watch videos or stream music straight from the Yahoo search results page.

Yahoo also helps users find travel deals and compare product prices. Further, Yahoo has recently added Twitter to its search Page and if a joint search and advertising deal between Yahoo and Microsoft is approved by federal regulators. This could prove costly to Google so the 2010 is the year to watch as other competitor look to outperform Google in the market with different joint forces being formed by their rivals.

8. Cisco
Google definitely has a tough challenge against Cisco. With years of experience on web based collaborative platfomr, WebEx, and superior VOIP service, Cisco poses a threat to Google’s Wave and Voice. In addition to this, Cisco also is looking to enhance its video conferencing quality by focusing on collaboration through intenret video, desktop video and consumer Telepresence.

In addition to this, Cisco’s presence in Cloud is another leading edge it has over Google. As Google is looking to take everything to the web, it certainly will face a good competition from Cisco on this front.
Moreover, according to Networkworld, Cisco is looking to enter into Smartphone market in the very near future (actually by mid-2010). Its recent acquisition of Pure Digital and Flip shows Cisco’s intent to take video to the mobile phone. Thus, we might see Cisco giving a hard time to Google’s Nexus One in the coming days.

9. IBM
By now it’s quite crystal clear that 2010 will the year where big internet giants will be trying to gain whole lot of market share that will be up for grab in areas of collaboration tools. So, 2010 is likely to reopen Google’s rivalry with IBM with the release of new collaboration tools such as Google Wave. Google has stepped into the battle field with its low cost hosted collaboration tools such as Google Apps. Google will compete against IBM’s Lotus Lives, which has attracted more than 2 million businesses in the last two years.

10. Nokia
Today, Nokia has had grab hold of the mobile phone market with 4 out of 10 mobiles sold. With increase in use of smart phones, means the IT giants Google will be in rivalry with Nokia in periphery of operating systems for Smartphones. Symbian Open source operating system will be competing with Google’s Android. Nokia with recent deals with Microsoft is all set to bring Office Mobile to Symbian devices. With claim of releasing improved version of Symbian in 2010 means Google Android will have to face off tough battle. But, Google’s Android is poised for major developments in 2010 and with commitments from Acer, Sony Ericcson, HTC and Motorola this will be a worthwhile battle to watch in 2010 and years to come.

So, at this point one may feel Google has tough battle to fight in 2010. Most of the arch rivals are gearing up to poise serious threats either single handed or with collaboration. So, 10 line ups of interesting battle is all set to keep the 2010 interesting enough for us to watch and keep the Google on their toes.


Google will become what it has always wanted and intended to become, which is an advertising gatekeeper as indispensible as Microsoft is (or was) with Windows, Apple is with downloadable music or Amazon.com is with online book sales. But in order to get there, Google needs you to change. They need you to drop your resistance to being listened to, tracked and monitored at all times. They want you to be the best product you can possibly be. Google's customers will love you.


References:
http://technology.globalthoughtz.com/index.php/10-toughest-competitors-of-google-in-2010/
http://itmanagement.earthweb.com/article.php/3801006/Googles-Business-Model-YOU-Are-the-Product.htm
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://blogs.salon.com/0002007/2005/10/16.html
http://en.wikipedia.org/wiki/Google
http://en.wikipedia.org/wiki/List_of_Google_products



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Sheila Capacillo

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PostSubject: Assignment 7(MIS2)   Sat Jan 30, 2010 12:59 pm



Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools.
This shows the flow of information in Google...


Explain Google’s business model.

The Google’s Competitors

•Who are the company's competitors?

As we all know, in this fast changing world, almost all of the things you can found it in the internet. All you have to do is to search for it.

The Google’s competition in every aspect of our rapidly evolving business, particularly from other companies that seek to connect people with online information and provide them with relevant advertising. Currently they consider as their primary competitors to be is the Microsoft and Yahoo.

•Information Technology to their advantage

We know that Google is a stand alone in their focus on developing the "perfect search engine," defined by co-founder Larry Page as something that "understands exactly what you mean and gives you back exactly what you want." To that end, they have persistently pursued innovation and refused to accept the limitations of existing models. As a result, we developed our serving infrastructure and breakthrough Page Rank technology that changed the way searches are conducted.
From the beginning, our developers recognized that providing the fastest, most accurate results required a new kind of server setup. Whereas most search engines ran off a handful of large servers that often slowed under peak loads, ours employed linked PCs to quickly find each query's answer. The innovation paid off in faster response times, greater scalability and lower costs. It's an idea that others have since copied, while we have continued to refine our back-end technology to make it even more efficient.

The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank™️ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we're able to put the most relevant and reliable results first.


•How competitive are they in the market?

The platform that Google is building which makes it cheaper and easier for them to develop and run web-scale applications than anyone else...While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.

•What new services do they offer?
Besides on the basic web search, Google has other services. These services are the following:
Google Earth, Gmail, Google Maps,Google Code projects
•What makes them so unique?
In my own analysis, Google is unique because of its services. At help us a lot in our fast changing generation.
•How competitive are they in the international market?

"Google has so many different ways to make money off of new products and greater Internet use, no matter where it is," Schroepfer said. This saying explains that through google the industry can produce lots of jobs that related to other countries. In this case it involves international relationships.

References:
http://en.wikipedia.org/wiki/Category:Google_services
http://www.seobook.com/archives/000273.shtml

Blog blog blog:
http://shecapacillo.blogspot.com/


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PostSubject: About Google   Sat Jan 30, 2010 1:04 pm

Subject: Assignment 7 (Due: January 30, 2010, before 01:00pm) Mon Jan 25, 2010 8:33 am

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions:

Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?

Google’s business model

Company Overview

Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful.

Yahoo and Bing are the top competitors of Google in the search engine industry. According to the article from wikipedia.com, Yahoo search engine is the second most widely used search engine in the world after Google search engine. Bing or formerly MSN search is a search engine developed by Microsoft and was launched in 1998.

According to Thomas Claburn of InformationWeek, “Google's great IT advantage is its ability to build high-performance systems that are cost efficient (we didn't say cheap) and that scale to massive workloads.”

The following are few of the services that Google offers:

Desktop products
• AdWords Editor (Mac OS X, Windows 2000 SP3+/XP/Vista)
Desktop application to manage a Google AdWords account. The application allows users to make changes to their account and advertising campaigns before synchronising with the online service.

• Chrome (Windows XP/Vista/7, GNU/Linux (Beta), Mac OS X (Beta))
Web browser.

• Desktop (Mac OS X, Windows 2000 SP3+/XP/Vista,Linux )
Desktop search application, that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets.

Mobile products
• Blogger Mobile
Only available on some US networks. Allows you to post to your Blogger blog from a mobile device.

• Calendar
Read a list of all Google Calendar events from a mobile device. There is also the option to quickly add events to your personal calendar.

• Gmail
Access a Gmail account from a mobile device using a standard mobile web browser. Alternatively, Google provides a specific mobile application to access and download Gmail messages quicker.

• News
Access Google News on a mobile device using a simpler interface compared to the full online application.

• Google Mobilizer
Makes any web page mobile-friendly.

What makes Google unique?

According to Thomas Claburn of InformationWeek
August 28, 2006 12:02 AM, “Google is different. And it's different not only because its thinking is original and its applications unique--witness search queries morphed into a lobby display of bursting color--but because the company's unconventional IT strategy makes it so.”

According to one article, what makes Google unique is PageRank, which according to them, is a formula that examines the structure of the web and determines the importance of the pages. The term PageRank originated from the co founder named Larry Page.

Reference:
http://en.wikipedia.org/wiki/Yahoo!_Search
http://en.wikipedia.org/wiki/Bing_(search_engine)#MSN_Search
http://www.google.com.ph/intl/en/corporate/
http://en.wikipedia.org/wiki/List_of_Google_products
http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292
http://www.wordup.com.au/index.php?page=what-makes-google-unique

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Chris Romarate



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PostSubject: Assignment 7   Sat Jan 30, 2010 1:07 pm

Google is one of the most famous and well-known internet search engines that usually used by the majority in net surfing. Google is a public corporation specializing in internet search. . It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services.

During in Stanford University, Larry Page and Sergey Brin were the one who founded the Google. It was on September 4, 1998. Environmentalism, philanthropy and positive employee relations were from the start assigned an important role in establishing brand image. By that, Google has been named by Fortune Magazine's Number One Place to Work and most powerful brand in the world. Google was hailed also as one of the most visited website in the world.The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful."

Business model is very important to an organization which is profited. A business model describes the rationale of how an organization creates, delivers, and captures value[1] - economic, social, or other forms of value. The term business model is thus used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies.

According to the thesis of Alexander Osterwalder, he proposed a single reference model based on the similarities of a wide range of business model conceptualizations.




Infrastructure
Core capabilities:The capabilities and competencies necessary to execute a company's business model.
Partner network: The business alliances which complement other aspects of the business model.
Value configuration: The Value Configuration describes the arrangement of activities and resources that are necessary to create value for the customer.
Offering
Value proposition: The products and services a business offers. Quoting Osterwalder (2004), a value proposition "is an overall view of .. products and services that together represent value for a specific customer segment. It describes the way a firm differentiates itself from its competitors and is the reason why customers buy from a certain firm and not from another."
Customers
Target customer: The target audience for a business' products and services.
Distribution channel: The means by which a company delivers products and services to customers. This includes the company’s marketing and distribution strategy.
Customer relationship: The links a company establishes between itself and its different customer segments. The process of managing customer relationships is referred to as customer relationship management.
Finances
Cost structure: The monetary consequences of the means employed in the business model. A company's DOC.
Revenue: The way a company makes money through a variety of revenue flows. A company's income.


Back to our subject which is the Google company, Google is a global technology leader focused on improving the ways people find and use information. They maintained the world's largest online index of websites and other content and, via automated search technology, make this information freely available, nearly instantly, to anyone with an Internet connection.
Google primarily generates revenue by delivering relevant, cost-effective online advertising. Businesses use of AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party websites that comprise Google network use Google AdSense program to deliver relevant AdWords ads that generate revenue and enhance the user experience.


As I search over the internet, I found these information why google focused more on their users. According to them, they believe that the most effective, and ultimately the most profitable, way to accomplish their mission is to put the needs of their users first. They've found that a high-quality user experience leads to strong word-of-mouth promotion. Their dedication to their users is reflected in these three key company-wide commitments:

1. They will do their best to provide the most relevant and useful search results possible, independent of financial incentives. Their search results will be objective and they will not accept payment for their inclusion or ranking.
2. They will do their best to provide the most relevant and useful advertising. Ads should not be an annoying interruption. If any element on a search result page is influenced by payment to them, they will make this fact clear to their users.
3. They will never stop working to improve their user experience, our search technology, and other areas of information organization. They believe that their user focus is the foundation of their success to date. They also believe that this focus is critical for the creation of long-term value. They do not intend to compromise their user focus for short-term economic gain.

By these words which they released, lots of users and investors, hailed Google for their services they offered.

Who are the competitors of Google? They face competition in every aspect of their rapidly evolving business, particularly from other companies that seek to connect people with online information and provide them with relevant advertising. Currently they consider their primary competitors to be Microsoft and Yahoo. Due to the rapid growth of internet users everday, their customers are the hundreds of thousands of advertisers, from small businesses targeting local customers to many of the world's largest global enterprises, who use Google AdWords to reach millions of users around the world. That is why; Google offers lots of products and services. Here are some examples of our products and services: Google Web Search, Google Desktop, Google AdWords, Gmail, Google AdSense, Google Earth, Google News, Google Finance, Google Maps and Google Enterprise.

Finally, even though there are many criticisms thrown to the Google about some issues regarding spams of the ads but still Google made some ways so that can meet the users satisfaction of their users all over the globe.


References:
http://en.wikipedia.org/wiki/Business_model
http://investor.google.com/faq.html
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Michelle Adlawan

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 1:15 pm

The use of internet these days among children, students, business organizations, etc. has been observed to be very rampant. Our need for internet has been growing wildly and uncontrollably that we eat, drink, breathe internet. Moreover, people have used a lot of internet businesses which are utilized by many internet users. One of the internet businesses in the web is the GOOGLE, Inc. – popularly known and more widely used search engine in the world.

Google is a company that started few years ago, founded by Larry Page and Sergey Brin. Its technologies have been able to sort through large amount of growing information on the web and deliver it to its users for free, a service which returns accurate information in a very short amount of time. Millions of people had rely to these contents providing that they get precise facts from what they’ve surfed. Google is so popular because it finds a good way to get many users interested in search engine that makes it really easy to use. According to the InformationWeek, a unique mix of internally developed software, open source, made-to-order hardware, and people management is the secret behind the search engine. The IT infrastructure behind Google's Web services doesn't matter much to the millions of people conducting searches, but it's everything to the hundreds of engineers dedicated to Google's mission of organizing the world's information and making it "universally accessible and useful." That calls for an IT plan that matches the company's business vision in scope and ambition.

What is the Google’s business model? According to Mike Elgan, one way to understand Google’s business model is to understand that Google’s services are not products but it is us – the people. Google is a business and which tries to find ways of generating most revenues besides in trying its best to satisfy its users. The first one is the advertising which happens on the right side of the page when searching in Google. This is called AdWorks. The second is offering its search technology to others which they do with a program called AdSense. The third way is through its Google Search Appliance which they sell to their customers. Google uses a web advertising model which is an extension of the traditional media broadcast model. The broadcaster, in this case, a web site, provides content (usually, but not necessarily, for free) and services (like email, IM, blogs) mixed with advertising messages in the form of banner ads. The banner ads may be the major or sole source of revenue for the broadcaster. The broadcaster may be a content creator or a distributor of content created elsewhere. The advertising model works best when the volume of viewer traffic is large or highly specialized.

Yahoo and Microsoft are two of the considered competitors of Google. Yahoo and Google use a different approach in advertising. Yahoo owns the world’s most popular website and believes in a multidimensional approach as it tries its best to be all things for all people. First it will identify what the people want and from there figure out which products to build or buy in order to have the visitors stay on their site as long as possible. Google on the other hand owns the world’s leading online search engine, its mission is to transform the way today’s world is storing and finding information. They are taking a laissez faire approach toward innovation; before they start trying to figure out how everything will fit into a business plan they work on their new products and ideas first. Microsoft is also competing with Google because Google is now a major threat to their dominance.

Google's great IT advantage is its ability to build high-performance systems that are cost efficient and that scale to massive workloads. Google have achieved a massive success and almost every developer wants to work for. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care.

As Google becomes more powerful, it still keeps on innovating its services. It would include all the Google properties such as Gmail, Froogle, Google News, Picasa, and Blogger. Its marketing strategy that started from just algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite. As Charles Ratray commented on the article “Google Revealed: The IT strategy That Makes it Work”, he said that Google represents an interesting case in IT strategy, because Google's IT began by being different. For other organizations looking at how to be different and gain competitive advantage through IT, it is important to first begin looking at what assets the IT organization already has which can be used to its advantage. Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking. As a popularly known joke says, “If you can’t find solutions to your questions, GOOGLE has the answers”.


Reference:
http://cseweb.ucsd.edu/~paturi/cse91/Presents/mbotella.pdf
http://www.google.com/corporate/business.html
http://digitalenterprise.org/models/models.html
http://www.fastcompany.com/magazine/69/google.html

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Roy Cuevas

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 1:19 pm

From what I know, Google, Inc. has so many competitors, depending on the product or service that they offer to their customers. For example, with their search engine, Google has several competitors like Yahoo, Ask, etc. With their browser, some competitors would be Mozilla Firefox, Internet Explorer and Opera. Gmail also has competition, Yahoo Mail. Name Google’s product or service, and for sure, there would be some competition.
Google has really grown very big through the years. From the search engine that Larry Page and Sergey Brin, now, Google has so many offerings to the world that make our daily activities and tasks better. Their use of information technology has made Google become a very big company. By making applications that help people with their tasks, they have made themselves a name. And also by providing also solutions through mobile devices, their reach has grown farther.

Here are some products and services that they offer to the market. (from Wikipedia):

STANDALONE APPLICATIONS
 AdWords Editor (Mac OS X, Windows 2000 SP3+/XP/Vista)
Desktop application to manage a Google AdWords account. The application allows users to make changes to their account and advertising campaigns before synchronizing with the online service.
 Chrome (Windows XP/Vista/7, GNU/Linux (Beta), Mac OS X (Beta))
Web browser.
 Desktop (Mac OS X, Windows 2000 SP3+/XP/Vista,Linux )
Desktop search application, that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets.
 Earth (Linux, Mac OS X, Windows 2000/XP/Vista, iPhone)
Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.
 Gmail/Google Notifier (Mac OS X, Windows 2000/XP)
Alerts the user of new messages in their Gmail account.
 Pack (Windows XP/Vista)
Collection of computer applications -- some Google-created, some not -- including Google Earth, Google Desktop, Picasa, Google Talk, and Google Chrome.
 Photos Screensaver
Slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk, or through RSS and Atom Web feeds.
 Picasa (Mac OS X, Linux and Windows 2000/XP/Vista)
Photo organization and editing application, providing photo library options and simple effects.
 Picasa Web Albums Uploader (Mac OS X)
An application to help uploading images to the "Picasa Web Albums" service. It consists of both an iPhoto plug-in and a stand-alone application.
 Quick search box (Windows, Mac OS X)
A tool box like run in windows from where you can avail all the features of the run dialog, type a keyword and search google, type an application name (on your computer) to launch it, type a web URL and launch it from the default web client. This tool box is very user friendly. Based on Quicksilver (software).
 Secure Access (Windows 2000/XP)
VPN client for Google WiFi users, whose equipment does not support WPA or 802.1x protocols
 SketchUp (Mac OS X and Windows 2000/Windows XP)
Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.
 Talk (Windows 2000/Windows XP/Server 2003/Vista)
Application for VoIP and instant messaging. It consists of both a service and a client used to connect to the service, which uses the XMPP protocol.
 Visigami (Mac OS X Leopard)
Image search application screen saver that searches files from Google Images, Picasa and Flickr.
 Pinyin Input Method (Windows 2000/Windows XP/Windows Vista) (Google China)
Input Method Editor that is used to convert Chinese Pinyin characters, which can be entered on Western-style keyboards, to Chinese characters.
 Japanese Input (Windows XP SP2+/Windows Vista SP1+/Windows 7 and Mac OS X Leopard+) (Google Japan)
Japanese Input Method Editor.

DESKTOP EXTENSIONS
These products created by Google are extensions to software created by other organizations.
Blogger Web Comments (Firefox only)
Displays related comments from other Blogger users.
Dashboard Widgets for Mac (Mac OS X Dashboard Widgets)
Collection of mini-applications including Gmail, Blogger and Search History.
Gears (Google Chrome, Firefox, Internet Explorer and Safari)
A browser plug-in that enables development of off-line browser applications.
Toolbar (Firefox and Internet Explorer)
Web browser toolbar with features such as a Google Search box, phishing protection, pop-up blocker as well as the ability for website owners to create buttons.

ONLINE MOBILE PRODUCTS
These products can be accessed through a browser on a mobile device or a standard desktop web browser such as Firefox.
Blogger Mobile
Only available on some US networks. Allows you to post to your Blogger blog from a mobile device.
Calendar
Read a list of all Google Calendar events from a mobile device. There is also the option to quickly add events to your personal calendar.
Gmail
Access a Gmail account from a mobile device using a standard mobile web browser. Alternatively, Google provides a specific mobile application to access and download Gmail messages quicker.
News
Access Google News on a mobile device using a simpler interface compared to the full online application.
Google Mobilizer
Makes any web page mobile-friendly.
iGoogle
Simple version of iGoogle - you must visit the information page to choose which modules to display on your personal mobile version as not all modules are compatible.
Product Search
Updated version of the previous Froogle Mobile
Reader
View Google Reader on a mobile device.
Mobile search
Search web pages, images, local listings and mobile-specific web pages through the Google search engine. If a webpage is not tailored for a mobile device Google will provide a simple text version of the webpage generated using an algorithm.
Picasa Web Albums
Lets you view photo albums that you have stored online.
Google Latitude
Google Latitude is a mobile geolocation tool that lets your friends know where you are via Google Maps.
Google Maps Navigation (Mobile, Android only)
A GPS navigation system, like 3D views, turn-by-turn voice guidance and automatic rerouting.

DOWNLOADABLE MOBILE PRODUCTS
Some of these products must be downloaded and run from a mobile device.
Gmail
A downloadable application that has many advantages over accessing Gmail through a web [interface] on a mobile such as the ability to interact with Gmail features including labels and archiving. Requires a properly configured Java Virtual Machine, which is not available by default on some platforms (such as Palm's Treo).
Maps (Android, BlackBerry, Windows Mobile, iPhone, Symbian,Palm OS, and J2ME)
A mobile application for viewing maps on a mobile device. The application lets you find addresses and plot directions. Teamed with a GPS the application can use your geolocation and show your current location on the map. The device must have either a specific application to use Google maps or any phone with a properly configured Java Virtual Machine.
Sync
Synchronizes a mobile phone with multiple Google calendars as well as contacts using a Google Account.
Talk (BlackBerry only)
VoIP application exclusively for BlackBerry smartphones.
Talk (Android only)
Text chat application, lacking the VoIP function present in BlackBerry version.
Sky Map (Mobile, Android only)
Augmented reality program displaying a star map which is scrolled by moving the phone.

Voice (Android, Blackberry)
A downloadable application for accessing Google Voice functions on selected devices.
YouTube
A downloadable application for viewing YouTube videos on selected devices.
Listen (Mobile, Android only, from Google Labs)
A downloadable application for subscribing to and streaming podcasts and Web audio.
Goggles (Mobile, Android only, from Google Labs)
A downloadable application that uses image recognition for triggering searches based on pictures taken with the devices inbuilt camera. For example taking a picture of famous landmark would search for information about it or taking a picture of a products barcode will search for information on the product.

Here is an article from a blog that I read that also describes Google.
“Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website. Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.”
We can really say that Google that is very competitive in the market today, what with the release of new services and products now and then. But contrary to that, as said from the article above, Google’s corporate environment is relaxed and laid-back, which also makes it unique from other corporations. Other companies have a very serious atmosphere with them. Stress and pressure; these words I think can be described with other companies.
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Jan Neil Enanoria Gador

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PostSubject: Google's Business Model   Sat Jan 30, 2010 1:28 pm

What is Google?

As a student I have always encountered Google.com when I open my web browser because it is usually the first website that pops out. It is where I get information and other stuffs like references, song lyrics and the like. At first I thought Google was just a website or a search engine that can be used for surfing the internet. It was then when I happened to use Google Chrome as my default web browser it became clear to me that Google was in fact a big corporation that started as small. It has a massive search engine that delivers information as fast as possible and at a low cost. But that’s only a small part of Google. According to an article in the web on “What is Google?” via John Battelle and Rick Skrenta’s remarkable piece on what Google have actually built, Google doesn’t only have the best search engine, they also have the largest and most scalable platform for developing huge web-based applications.

Who are their competitors?

According to what I have searched in the internet the top competitors of Google are: Yahoo.com, MSN.com, ASN, etc. I think that almost all websites or companies that operate almost that same way as Google are considered as Google’s competitor in the business aspect. As for my own opinion Yahoo.com is one or the number one competitor of Google. Not because they both have search engines in the web but because they almost have the same aspects. They both have products, both also provide an environment for information and web based applications. While both have similarities, Google gained an advantage as to its competitiveness in the market. Google has an unlimited workforce because it is not only constrained within its company workforce. People who use and follow Google are considered free labor force for the company. I mean many websites, blogs, applications and the like are being registered to Google. In exchange this websites get to optimize the use of their websites according to Google’s rules and standards thus making Google different from the rest. Plus that Google caters a lot of users with their user friendly environment which makes it ideal for the people to use. Focusing on the user’s side, I think, is a good point rather than focusing on what Google will get from the user. Providing the best experience is one of their goal and they have achieved that through simple website. User friendly, not distracting and easy to maneuver.

How did they utilize Information Technology to their advantage?


Internet is everywhere. It is a powerful media for acquiring information and to acquire information you need to have a powerful search engine. That is what Google used to become big. I mean Google could have thought of another way of gaining money but I think the reason that they chose this field is because it is very wide, the possibilities are quite endless and the fact that you can gain a lot of money over a not so expensive cost. I have heard from one of my friends, Elroy, that Google had started from two mathematicians who wanted to create a search engine which later on became one of the world’s massive search engines today. How did they use information technology to their advantage? By using IT they have optimized their processes which cater results in the lowest possible response time.

This is from an article in the web. “Started in Larry Page’s dormitory room, the information technology at Google has transformed into a full-blown large cluster PC network that functions similar to a computing grid. Even though information technology infrastructure has changed dramatically over the years, the model of IT use at Google has stayed the same. This model follows the original principles adopted by the co-founders of building a prototype system that uses commodity hardware and intelligent software. The shift of computer industry with PCs becoming commodity electronic hardware over the years has worked in favor of Google’s IT strategy in getting the best cost performance ratio (Patterson & Hennessy, 2004). Thus, instead of purchasing the latest microprocessors, Google IT performs calculations to look for the best value of processing power per dollar and purchasing many PCs that are only a few months old in the market, but at a much lower discounted price. This is suitable for Google because the framework of their search engine is built around parallelizing many user query requests across multiple machines and if more processing is required, the system can simply increase more machines to serve even greater user requests. The overall price per performance is more important than individual peak performances, and this enables Google to achieve superior speed at a fraction of the cost rather than using a few, but expensive high-end server systems. The end equation for Google’s IT in selecting machines is calculated by the cost per query, and is derived by the sum of capital expenses and operating costs divided by performance. For accuracy, the calculation takes into inherent effects due to hardware depreciation and maintenance repairs. At the data centers, the primary cost factor is capital expenditure credited to hardware, followed by personnel and hosting costs (Barozzo, et al., 2003). “

Google’s new services?

Google has a lot of services to provide for their users. Products like Google Alerts, Answers, Blog Search, Catalogs, Calendar, Directory, Froogle, Maps, Mobile, News, Scholar, University, Web, and Search. Google has lots and lots of services, tools, etc. they can offer for their customers or users and as far as I have seen in the internet Google has just come up with their new storage device which lets their user to upload any type of file up to 250 Megabyte. (I haven’t searched a lot for the new services)

(I know that the things that I have stated might also be found in my classmates posts – courtesy of Google)


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Joan Rose P. Dandoy

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PostSubject: Assignment 7   Sat Jan 30, 2010 2:21 pm


The Internet has had an incredible impact on world culture. Depending on how we look at it, some of its effects could be seen as advantages or disadvantages. IT also made communication extremely easy, no matter how far apart people are. It binds people closer by simply clicking the mouse and sending instant messages through emails. Inside the internet are some search engines that would be used in finding some information that would be needed by the users. One of them is the Google.

The Google web search engine is the company's most popular service. According to market research published by comScore in November 2009, Google is the dominant search engine in the US market, with a market share of 65.6%. Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators, although at any given time it will only return a maximum of 1,000 results for any specific search query. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps, etc.

Google has also developed several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications; contention is that the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources; the software simply makes accessing the information easier. A number of Indian state governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.

Google's Direct Competitors :

1. Yahoo! Inc.
2. Pvt1 (MSN) – Privately held
3. AOL, Inc.
4. Industry (Internet Information Provider)
5. Disney Online
6. Move, Inc.
7. Match.com,LLC
8. Sina Corp.
9. Daum Communications Corp.
10. Joost (Joost is the new online distributor of Viacom’s property)
11. Etc.

Google is different. A unique mix of internally developed software, open source, made-to-order \ hardware, and people management is the secret behind the search engine. It's different not only because its thinking is original and its applications unique, witness search queries morphed into a lobby display of bursting color, but because the company's unconventional IT strategy makes it so. Commodity hardware and free software hardly seem like the seeds of an empire, yet Google has turned them into an unmatched distributed computing platform that supports its wildly popular search engine, plus a rapidly increasing number of applications. Google's great IT advantage is its ability to build high-performance systems that are cost efficient and that scale to massive workloads. Google managers tend to be restrained on the subject of IT strategy, they're reluctant to talk about specific vendors or products. But a day spent with some of the company's IT leaders reveals there's more to Google's IT operations than a search engine running on a massive server farm. Behind the seeming simplicity is a mash-up of internally developed software, made-to-order hardware, artificial intelligence, obsession with performance, and an unorthodox approach to people management. IT thus has a big role in making Google be the fastest search engine that would be used by many consumers. It would be a big help for them to have a better service that will be provided to the clients.
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florenzie_palma

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 2:33 pm

What does Google do?

Google is a global technology leader focused on improving the ways people find and use information. It maintains the world's largest online index of websites and other content and, via automated search technology, makes this information freely available, nearly instantly, to anyone with an Internet connection.

Google primarily generates revenue by delivering relevant, cost-effective online advertising. Businesses uses AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party websites that comprise Google network uses Google AdSense program to deliver relevant AdWords ads that generate revenue and enhance the user experience.

Google's mission is to organize the world's information and make it universally accessible and useful. The first step toward fulfilling that mission came when our founders, Larry Page and Sergey Brin, working out of a Stanford University dorm room, developed a new approach to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.

Business model





“Google’s not a real company. It’s a house of cards,”


Microsoft CEO Steve Ballmer allegedly said recently. His jealous remark is at least half true. What is it about Google that so mystifies every group that tries to analyze it? Google has a truly revolutionary business model, and are the most visible pioneers of the emerging 21st century Gift Economy. Microsoft, and the irresponsible brokers who keep flogging overpriced stocks based on unsustainable growth promises, and everyone else who owes their living to the Ponzi scheme that is the modern growth/market economy, should be very afraid.

Google’s foray into the wireless handset arena is creating a stir. Google is by far the biggest search engine destination, content provider and advertising destination in the world. It has launched a series of new programs such as Google Scholar, Wave and other applications, designed to influence its customers to use Google as its first source of multimedia content. Google’s primary business is advertising revenue. It is expanding into areas that it believes are important to maintaining that revenue stream. There is a hidden gem in this business model.


Traditionally customers have needs, wants, and nice-to-haves. Needs they will pay 'market' value for. Wants they will pay modestly for, especially if they're bundled with needs. Nice-to-haves they will not pay for at all, but they'll take them, and may make differential purchase decisions based on them (if the needs and wants of two vendors are indistinguishable). The market economy is focused on needs, since they are the corporation's bread and butter, the only source of reliable revenue and growth, and hence profit.


Now enter Google. They fulfill needs, wants, and nice-to-haves, all free. So those of us on the leading side of the digital divide gratefully take all three, and we don't even really differentiate between them (unless some of the nice-to-haves unduly complicate the application, in which case we don't want them). Those on the other side of the digital divide get none of them, widening the divide to a chasm. The market understands none of this behavior, since it doesn't conform to any accepted business model. Google doesn't really seem to care. They're too busy doing what they do so well -- delighting customers with valuable, intuitive, boldly innovative and expansive new products, on a scale that is the envy of every entrepreneur.


Some say Google doesn't improve its search results by removing spam pages because Google earns money from the ads that run on some of these pages. Others say their websites were removed from Google's index (or penalized) to buy AdWords ads.


But Google's co-founders, Larry Page and Sergey Brin, wrote something even harsher in The Anatomy of a Large-Scale Hypertextual Web Search Engine (1998):
"Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is "The Effect of Cellular Phone Use Upon Driver Attention", a study which explains in great detail the distractions and risk associated with conversing on a cell phone while driving. This search result came up first because of its high importance as judged by the PageRank algorithm, an approximation of citation importance on the web. It is clear that a search engine which was taking money for showing cellular phone ads would have difficulty justifying the page that our system returned to its paying advertisers. For this type of reason and historical experience with other media, we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers."

Google doesn't accept money for a better ranking, the sponsored links are clearly labeled. But it's interesting to see that even Google's co-founders didn't trust the soon-to-be Google's business model.


Who are their competitors?


Google is one such name in the Technology arena that is well poised to rule. Talking of past decade, it’s been all the way up for Google and undoubtedly they have been ruling the internet economy. Google have had its impact in the industry with more than 150 products and will continue to grow with its ever increasing portfolio of products. This is likely to happen but for these 10 companies which have poised some serious competition to Google.

1. Apple

Being from partners to rivals, Apple is one of the stringent opponents for Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on. Likewise, Apple is more than up to the task of battling Google in these areas as well as browsers, where Google Chrome competes against Apple Safari. But battle between will intensify, as the market for the digital music and SmartPhones is all set for growth in 2010. Google’s music search along with its partner MySpace and Pandora are looking to compete with Apple’s iTunes, which was the No 1 music retailer in United States in 2009. Further, Google’s Android will have tough time as Apple’s iPhones continues to grab hold of the market all round the globe.

2. Microsoft

Microsoft is a company that have had one of the most dominant impacts in the IT industry. So without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search, collaboration tools and browsers. Talking of these two giants, Google has reigned as leaders in search, but with release of BING in May 2009, Microsoft has raised few questions amongst in Google’s management team. With features such as ranking search results based on relevancy to other users, Microsoft has inked Bing-related deals with Twitter, Facebook and Yahoo.

3. Amazon

In 2009, Google’s effort of scanning millions of out-of-print books and incorporating them in online search did gain up some momentum and helped themselves to publish over 500000 digital books for free to customers of Sony Reader and Barnes & Noble Nook, which is due in January. Further, there claims of opening up Google Editions, an e-book store, has opened up new rivalry with Amazon.

4. Facebook

Facebook, probably the most popular stuff in the internet right now, has attracted 350 million active users in just six years and is subject of interest for the guys at Google too. In 2010, Google and Facebook rivalry is likely to heat up based on question that where will people find there information in future in Search or Social Network? With ever increasing use of social networking and the rise of Facebook, Google’s worry seems to a viable one. So, in 2010 Google with its ORKUT will be in battle with Facebook.

5. Twitter

No doubt if Facebook is in rise, than it’s no difference with Twitter. If social networking is the way to go, then Google will certainly find Twitter in its way. Twitter, a micro-blogging site, has in a way revolutionized the way we communicate these days.

6. Mozilla

With release of Google Chrome, Google has stepped into ever so popular browse battle. Mozilla has been in the markets for years and now this step from Google is likely to create the conflict of interest between these two.

7. Yahoo

When it comes to search, one of Google’s biggest competitors besides Microsoft is Yahoo. Yahoo has been in the market with variety of products in areas of email, Messenger, News, Search and Analytics services. So without doubt it will be a fearsome competitor for Google. In 2009, Yahoo made some improvements in 2009 by integrating search with its rich content. Users can watch videos or stream music straight from the Yahoo search results page.


8. Cisco

Google definitely has a tough challenge against Cisco. With years of experience on web based collaborative platform, WebEx, and superior VOIP service, Cisco poses a threat to Google’s Wave and Voice. In addition to this, Cisco also is looking to enhance its video conferencing quality by focusing on collaboration through internet video, desktop video and consumer Telepresence.

9. IBM

By now it’s quite crystal clear that 2010 will the year where big internet giants will be trying to gain whole lot of market share that will be up for grab in areas of collaboration tools. So, 2010 is likely to reopen Google’s rivalry with IBM with the release of new collaboration tools such as Google Wave. Google has stepped into the battle field with its low cost hosted collaboration tools such as Google Apps. Google will compete against IBM’s Lotus Lives, which has attracted more than 2 million businesses in the last two years.

10. Nokia

Today, Nokia has had grab hold of the mobile phone market with 4 out of 10 mobiles sold. With increase in use of smart phones, means the IT giants Google will be in rivalry with Nokia in periphery of operating systems for Smartphones. Symbian Open source operating system will be competing with Google’s Android. Nokia with recent deals with Microsoft is all set to bring Office Mobile to Symbian devices. With claim of releasing improved version of Symbian in 2010 means Google Android will have to face off tough battle. But, Google’s Android is poised for major developments in 2010 and with commitments from Acer, Sony Ericcson, HTC and Motorola this will be a worthwhile battle to watch in 2010 and years to come.


Google's Competitive Advantages


1. Free SEO Labor

Google's work force is not limited to their PhDs and 15,000 talented employees in Mountain View, New York and Dublin. SEOs from all around the world can be considered a free labor force for Google. In order to get their sites promoted on the world's number one search engine, SEOs optimize their sites according to Google's rules, register their sitemaps and ping Google's services whenever a new page is created. This gives Google a huge advantage over the other search engines, because other engines don't have the same level of feedback. Google caters to this crowd very well too, because it offers SEO friendly tools and advise.

2. Extra data - Google Co-op, Image Labeler, etc

With its customized search service, Google Co-op, users don't only create vertical a search engine - they also give Google very valuable domain-specific information.

Also, by tagging images on Image Labeler and Picasa, you help perfect Google's Image Search.

3. Google knows everything about your site

Google made a very smart acquisition back in 2004. They bought Urchin and converted it to a free traffic analysis add-on for your site, Google Analytics. Today many sites use it to get a better understanding of their traffic. But a side effect of this tool is that it potentially gives Google access to important data about your site. Indeed if all sites had Urchin installed, Google would no longer need to compute pageranks, as it would have the most accurate access to site popularity possible! Obviously not all sites use Google Analytics, but still it is not an insignificant amount that do.
The recently acquired FeedBurner also serves the same purpose. It's not only a great advertising channel for Google, but yet another way of measuring site popularity.

4. Google knows a lot about you - Personalization

Gmail, Google Toolbar, Google Docs and others. They all give clues about your personality, your interests, likes and dislikes. Consequently, you end up with more personalized search results. For example: if you are the type of person who searches for programming info in Google Search, discuss KDE's latest bugs on GTalk and Gmail, visit Freshmeat and Sourceforge all day and long with your Google Toolbar-powered Firefox -- well then Google will not consider your Python, Tomcat, Apache queries as zoological, but programming related Smile

5. Google offers UNIVERSAL search

Google does not only crawl the Web, blogosphere, press releases and books. It also crawls the real world with Google Earth. And Google Map's Street View lets you drive around big cities like New York and San Francisco, from your browser. Now with Universal Search, you can reach all of these services with a simple Google search.

6. Google has psychological dominance

The fact that Google is such a widely discussed topic makes you think that it is indispensable. Psychologically, you feel that you lack it when you try other search engines. Especially if your query is indefinitely motivated - e.g your purpose is more about researching than finding - then you always want to try your search on Google as well, even if you were already satisfied with other results elsewhere.

7. Google is everywhere

OK, let's say you decided to switch search engines. You still have obstacles, such as:
• If you use one of the Google network services, like Gmail, you always have Google top of mind;
• If you go to CNN.com, you have Google in the toolbar (on the US version at least); so why bother with entering a new URL for search?
• If you use Firefox, Safari or Opera, then Google is your default search provider, home page and feed subscriber.
I could go on, but the point is - there's no escape from Google. This is not merely the success of algorithms, but also the success of Omid Kordestani and the whole business development team.

8. Google has looooooots of ca$h

As of today, Google's market valuation is more than $150 Billion. They have lots of cash reserves (although not as much as Microsoft) and their profit margins are very high. In other words, Google is financially very healthy and they have the power to snap up any innovation developed externally. Just as they did with FeedBurner, Kaltix and Urchin.



The IT Strategy That Makes It Work

A unique mix of internally developed software, open source, made-to-order hardware, and people management is the secret behind the search engine.
Google is different. And it's different not only because its thinking is original and its applications unique--witness search queries morphed into a lobby display of bursting color--but because the company's unconventional IT strategy makes it so.

Commodity hardware and free software hardly seem like the seeds of an empire, yet Google has turned them into an unmatched distributed computing platform that supports its wildly popular search engine, plus a burgeoning number of applications. We used to call them consumer applications, but Google changed that. Businesses also use them because, well, Google is different.
Ten things we know to be true

"The perfect search engine," says co-founder Larry Page, "would understand exactly what you mean and give back exactly what you want." When Google began, you would have been pleasantly surprised to enter a search query and immediately find the right answer. Google became successful precisely because we were better and faster at finding the right answer than other search engines at the time.

But technology has come a long way since then, and the face of the web has changed. Recognizing that search is a problem that will never be solved, we continue to push the limits of existing technology to provide a fast, accurate and easy-to-use service that anyone seeking information can access, whether they're at a desk in Boston or on a phone in Bangkok. We've also taken the lessons we've learned from search to tackle even more challenges.
As we keep looking towards the future, these core principles guide our actions.

1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don't need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn't good enough.


New services

1. New Storage Service

Google Inc has announced its very own cloud-based online storage service which will allow Google Docs users to upload any type of file of up to 250 MB while they will have access to a total storage capacity of 1GB.
(14 January, 2010, by Desire Athow)

2. Google Nexus One
Yesterday Google wasn’t in the business of selling mobile phones. Today, they are. The Nexus One smartphone has arrived and on sale at Google.com/phone.
(January 5th 2010 by Michael Arrington)

3. Google Click-to-Call (Billing) in Ads on Mobile Devices
Google sent out notification to its AdWords advertisers that this month “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”
(Jan 5, 2010 at 7:59am ET by Greg Sterling)

4. Google Goggles
A new service that promises to make searching the internet as easy as taking a photo. The application, which will premier on Android devices, will let a user snap a photo of anything and then Google will deliver search results based on that image.
(December 7th, 2009 by Stefan Constantinescu)

5. Free DNS Service
Google just released their newest service which is public DNS. DNS is one of the most important services when it comes to using the internet. The main reason to use the service is reliability, speed and increased security. Google has put in other measures to help with overall security.
(December 5th 2009 by serverguy)

What makes Google unique?

Since the beginning of Google Inc. in 1998, Larry Page and Sergey Brin's creation has grown to unreal proportions. Starting with over 10,000 daily searches during its beta stage, Google seemed a worthwhile investment. After only a few months, PC World named them one of the Top 100 Search Engines...and Google hadn't even taken the beta label away yet.

About one year after launching, the beta came off as they topped 3 million searches per day.
Although known mainly for being a popular search engine, Google has many other features that make it unique, such as Gmail, the web-based e-mail that offered 1 gigabyte of e-mail storage.

This limit has recently increased to over 2.6 Gb. The idea behind it is that people really don't need to delete their e-mails because it would take many e-mails to hit this limit, and users can search through their old e-mails through a special search feature.
Another Google application is GoogleMaps, which is similar to Mapquest. Users can search for places or get driving directions. Also, they can switch between "Map" view (simple drawings of streets), "Satellite" view (the pictures from the satellite but without roads labeled), or "Hybrid" view (satellite view with roads and road names drawn in).


Also, a new Google Video store offering movies for downloading and viewing on a Google Video Player has been released. Filmmakers can set the price of the movie and the "copy protection" level in order to give viewers more variety than was previously available.
What makes the Google search special is the unique advertising on each search page. After entering a search query, the AdWords program pops up relevant ads on the side of the results. For example, if someone searched "formal dresses," the right side of the results page would have a list of ads that contained the word "dress" in them to attract the user to their sponsors' sites.


All of these features have made Google one of, if not the most, popular and profitable search engine of our generation.

References:
http://blogs.salon.com/0002007/2005/10/16.html
http://www.google.com/corporate/tenthings.html
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://tl.wikipedia.org/wiki/Google

pls visit my blog at http://florenzie-palma@bogspot.com
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Edsa Fe Esio

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 3:33 pm

Google is a corporation that is becoming more profitable by the day. This massive internet giant has a continuous growth that has made it one of the richest technology based companies in the world. It currently employs thousands of people has stretched itself across the four corners of the cyber world.

Google Inc. is an American public corporation specializing in Internet search. It also generates profits from advertising bought on its similarly free-to-user e-mail, online mapping, office productivity, social networking and video-sharing services. Google Inc. provides advertising and global internet search solutions, as well as intranet solutions via an enterprise search appliance. Products and Services for Users Google.com—Search and Personalization, the Company offers its products and services through its Web sites. These products and services include: Google Web Search: In addition to providing access to web pages, the company has integrated special features into Google Web Search to help people find exactly what they are looking for on the web.

Business models are perhaps the most discussed and least understood aspect of the web. There is so much talk about how the web changes traditional business models. But there is little clear-cut evidence of exactly what this means.
In the most basic sense, a business model is the method of doing business by which a company can sustain itself -- that is, generate revenue. The business model spells-out how a company makes money by specifying where it is positioned in the value chain.

The Google has several of competitors, namely: Yahoo, MSN, AOL, Industry, Match.com and many others.

Google's co-founders Larry Page and Sergey Brin have said themselves that the current pre-dominant business model for commercial search engines is advertising. Google Ads went from a means to generate the necessary revenue to keep the budding search engine on its feet to a profit machine that became a key focus in Google's business plans. This form of advertising is cheap for businesses to buy, easy for Google to distribute and highly profitable. On top of all this, the ingenuity of it is that it allows other individuals to generate their own money by getting other web users to click on the advertisements when they visit their web site. Within no time businesses and indivduals alike wanted a piece of the Google Ads action. This sudden popularity was used as part of the model and therefore allowed Google to get its own name around the cyber world, quickly gaining the title of biggest search giant. It has been growing ever since.
While competitors are targeting the individual applications Google has deployed, Google is building a massive, general purpose computing platform for web-scale programming.


lol! lol! lol!


http://en.wikipedia.org/wiki/Google
http://investing.businessweek.com/research/stocks/snapshot/snapshot_article.asp?ticker=GOOG:US
http://digitalenterprise.org/models/models.html
lol! lol! lol!
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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 7:58 pm

Google is the world's largest search engine. The Google's Business Model makes them popular and profitable search engine because it is easy and fast to load, has a reliable search results not always, but most of the time and a powerhouse of the new products. The important product of Google is us, the people. We are the reason why this search engine is still on the top of the best search engine.

Google's Competitors:

Major Competitors:

1. Yahoo! Inc.
2. Microsoft Corporation

Minor Competitors:

1. American Online
2. Baidu

Using Google, and some finely crafted searches we can find a lot of interesting information. Google's mission is to organize the world's information and make it universally accessible and useful. It's first step is to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.

Google's Services:

Google Labs
Google Pack
Google Translate
Google Co-Op
Google Code
Google News
Google Patent Search
Google Blog Search
Google Alerts
Google Catalogs

One of the Google's New Service offered is the Google TiSP.

I think why Google is unique because their company shows a great deal of business in this generation. They have good services offered to the people. And a mission which is to organize the world's information and make it universally accessible and useful.

Sources:


http://www.vertygoteam.com/google_marketing_strategy.php
http://scenariothinking.org/wiki/index.php/Who_are_Google%27_s_competitors_%28Core_Business_and_General%29%3F
http://gigaom.com/2007/12/04/google-infrastructure/
http://www.makeuseof.com/tag/10-google-services-that-get-no-love/
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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 9:48 pm

Google’s business model
Google is a company that started six years ago when its founders Larry Page and Sergey Brin developed a new way to do online searching in a Stanford University dorm room. This new idea then spread quickly to many people around the globe seeking information. Googles’ technologies have been able to sort through a large amount of growing information on the web and deliver it to its users for free, a service which returns accurate information in a very short amount of time. They rely on the millions of people who post websites to figure out which other sites have good content. Google uses a technique called PageRank to rank every page. It figures out all of the sites linking to a web page and gives them a value, based in part on the sites which are linked to them. Then Google is able to determine the sites with the most votes meaning they have the best amount of information to those most interested in the information offered. PageRank keeps on improving as the web becomes bigger, since each new website is another set of information which leans to another vote. It is the top search engine in the world, representing eighty percent of all European search page views and forty one percent of all US search page views. Its net income has been increasing, $6,985,000 in 2001, $99,656,000 in 2002, $105,648,000 in 2003, and $399,199,000 in 2004. This company must have done a great job in order to be so successful. When it was first started their web index contained about thirty million documents, and now they index more than eight billion web pages which translates to two hundred and fifty times as much information.
However Google isn’t just a popular search engine it also does many other things that come in hand to many people around the world. Some of Googles’ services include Alerts where you receive news and search results by e mail, Blog Search which finds blogs on people’s favorite topics, Book Search to find text of any books, Images where you can find images on the web, Maps where you find maps and directions, and News where you can find many news stories. Some of Google’s tools include Blogger where you can express yourself online, Earth where you can explore the world from your PC, Translate where you can view web pages in other languages, and Talk where you can IM and call friends from your PC. Google is global, besides its main Google.com it includes one hundred and two other international domains such as Google.de, Googdle.fr, and Google.co.uk. One hundred different languages are available.

1. Who are their competitors?

We all know that Google has its hands in many other projects beyond search, but even in search itself, it is not impossible that another could come along and win people over. Microsoft's trying with Bing, and it could succeed. I'm not saying it will or that it is probable, but it is not impossible.

The rise of social media has put an interesting spin on the whole web dominance game, and has given Google even more to worry about. The company's co-founder Larry Page has acknowledged publicly that Google has to get on board with real-time search, because Twitter search came along and highlighted a need that most people never saw coming, even just a couple years ago.

Another part of the big picture is the government. The New York Times ran a piece, over the weekend looking at this, noting that some analysts say that government opposition could pose the biggest threat to Google.

Miguel Helft of the New York Times

"The Justice Department is examining the hiring practices at Google and other technology companies, and it is investigating a class-action settlement between Google and groups representing authors and publishers," explains the NYT's' Miguel Helft. "The Federal Trade Commission is looking into ties between the boards of Google and Apple."

You probably also remember the infamous Google-Yahoo deal that never was. You might say that Google's greatest competition comes from Washington. Helft also brings up the negative impact such issues could have on the company's reputation among users who have otherwise viewed Google in a positive light.

According to Helft, Google also says it's competing with sites like Amazon, WebMD and Wikipedia, and in terms of ad dollars, Google is competing with "television, radio, print publications, bus stop benches and milk cartons." If you want to break down every aspect of Google's offerings, you will be able to name a lot more competitors.

Google's Senior Competition Counsel, Dana Wagner tells the NYT that Google could be dethroned if it stops innovating. I would agree with that to an extent, but you would have to throw some other elements into the mix, such as acquisitions and marketing.

Microsoft is throwing tons of money into the marketing of Bing, and so far it has managed to generate quite a bit of interest - perhaps more than the company has ever managed to do in the search industry. The consumer response has been mixed, but much of it has been positive. And Bing isn't the only thing Google has to worry about.

Back in the day, when PC stocks were kings on Wall Street, a pesky college kid named Michael Dell figured out that he could do an end run around the then-established PC makers by developing a smarter way of making and selling boxes. His strategy was simple: get components and PCs from the factories in Asia to the U.S. as fast as possible, but only after he had charged for the machine.

By squeezing the supply chain as hard as he could, he turned Dell into a fearsome (and loathsome) competitor. With his help, the supply chain for the PC era came to consist of foundries, ships, U.S. assembly plants and UPS trucks. Google (GOOG), with over $200 billion in market capitalization, is following a similar strategy, fine tuning and adapting it for the Web & broadband.

Instead of trucks and assembly plants, however, Google’s supply chain is made up of fiber networks, data centers, switches, servers and storage devices. From that perspective, its business model is no different than that of Dell’s (DELL): Google has to deliver search results (information, if you want to be generous about their other projects) as fast as possible at as low a cost as possible.

To better understand Google and its business model, one needs to break it down into three data inputs.

* Relevancy of results.
* Speed of search.
* Cost of executing a search query.

While their results aren’t optimal, they are good enough. Just like Microsoft Windows was good enough to dominate the market. Google, according to Hitwise, now has 64 percent of the total search market. And although a typical Google query can often be an act of futility, we put up with it because the results are fast. If they’re wrong, we can just start all over again.

The faster the results show up on our browsers, the less inclined we’ll be to switch to a rival search engine, no matter how great the rival’s search methodology may be. The faster (and more efficient) its infrastructure, the more easily Google can keep serving the ad-based money machine.

In other words, the company has to make sure that the speed of its search is really, really fast. Any random search on Google these days takes between 0.12 to 0.06 seconds. Now that is really, really fast. Google does this by indexing the Internet quite well. The magic is in delivering the search results from this index at lightening speed, and that requires an infrastructure — oodles of bandwidth and specialized hardware — that is finely tuned, much like a Formula One Car.


2. How have they used information technology to their advantage?

Against this backdrop, it makes perfect sense for Google to build their own servers, storage systems, Internet switches and perhaps, sometime in the future, even optical transport systems. Let me rephrase that: Imagine connecting thousands of hosts (storage and server systems) at speeds of, say, 10 gigabits per second, in a manner that allows any-to-any connections.

The number of racks, fiber, routers and everything in between is mind-boggling. If this system were built using gear from established hardware makers, it would take a superhuman effort to make it all work together. In other words, the sheer cost to keep such a beast going would suck up a major component of the infrastructure.

A better option is to have gear that is customized for your processes, ones in which you have a major operational expenditure advantage. In the telecom bubble, large service providers were brought to their knees by operational expenditures.

With the exception of optical systems, Google has built or is building the gear. It has been rumored to be a big buyer of dark fiber to connect its data centers, which helps explain why the company spent nearly $3.8 billion over the past seven quarters on capital expenditures.

You can argue that building customized gear is an expensive strategy, but when you are the scale of Google, it starts to become less of an issue. Why? Because process-optimized infrastructure ensures that Google’s cost of executing a query keep going down.

To sum it up, Google’s gigantic infrastructure is the big barrier to entry for its rivals, and will remain so, as long as the company keeps spending billions on it. That said, there’s another thing Google could learn from Dell: Maintain the quality of your search results — customers will only put up with shoddiness for so long.

3. How competitive are they in the market?


Given the competitiveness of the market in which PurelyGadgets operates it is necessary for them to be both extremely dynamic and make full use of all AdWords features available to them. This is something which they do to excellent effect, as Lim explains. “We eliminate a lot of unqualified leads with negative keywords…Although it’s a very simple functionality, I find negative keywords extremely useful.”

“We use Google Analytics which is fabulous,” he further comments. “AdWords Editor is very good as well…we change our prices every day…only Google allow us to have that sort of flexibility.”

4. What new services do they offer?


Google insists, over and over, that it has no intention of getting into the content business. So how is it finessing its way into the music business? Very carefully.

The search giant is working on a new service that will provide searchers with streaming music, which sounds a whole lot like a content play at first blush. But Google will only be offering limited bits of music, and it will be relying on other companies to actually provide the tunes. Sources describe the service, which they refer to as “One Box,” as a refined set of answers for music queries. The idea: Punch in, say, “Madonna,” and you’ll be presented with one or more songs, which may be partial clips or full-length versions, then guided to other sites where you can purchase the music.

That is: If you’re looking for Google (GOOG) to launch a rival to Apple’s (AAPL) iTunes or to music streaming services like iMeem and MySpace Music, this isn’t it.

In fact, Google is actually partnering, in a way, with News Corp.’s (NWS) MySpace: iLike, the music start-up that MySpace purchased earlier this year, is one of the two services providing music to Google, industry sources tell me. The other is Lala.com, which has a novel streams-plus-cheap-songs concept.

5. What makes them so unique?

One thing that has become evident is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell.
Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.

Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products.

Insight:

Google is one of the successful company around the world because of its good strategic plan to make the company more competitive. like what i've research which is you can read above its amazing business.. Google gives some a lot of knowledge to understand well the value of being an IT professional.

http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://mediamemo.allthingsd.com/20091021/google-steps-gingerly-into-music-with-one-box/
https://www.google.com/intl/en_uk/adwords/select/success/purelygadgets.html
http://gigaom.com/2007/12/04/google-infrastructure/
http://www.webpronews.com/topnews/2009/06/29/google-has-plenty-of-competition
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alma cabase

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sat Jan 30, 2010 9:56 pm

flower Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?
flower


flower Google is known to be as a web search engine. And as I have searched the net, these are their competitors in this said field. I have included brief information about them that I also browsed from the internet. flower

Who are their competitors?
bounce Ask.com

Ask.com had a personality change in 2008 as it re-focused itself on being a question-answering service.
It's actually reasonably good at coming up with answers through web search and being able to gather
questions and answers through its Q&A. Some semantic technology is involved that goes beyond merely
matching on keywords. It has a variety of search tools that includes web search, news, images, video,
blogs. Maps and directions are provided from Microsoft.


bounce Yahoo.com
Yahoo! Search is one of the best for search aids. It has Search Assist at the top with related
searches and suggested concepts to explore, as well as top sites from the search results in the
left side panel. Yahoo signed-in account holders save page and keep notes in the new Search Pad.
Search results are enhanced with deep links and thumbnails of images and videos. All in all, Yahoo
is pleasant to use.

bounce Cuil.com

"Cuil is an old Irish word for knowledge. For knowledge, ask Cuil"
Cuil was launched in 2008 as the world's biggest search engine. Its founders included some from Google.
Its edge was going to be an ability to examine the context of words to establish their relevance to a
search query. Initially it didn't do this well, but that has changed.

Today categories provide context and specifics: they are well developed and include sub-categories
with examples. Scroll over the links to get previews of top results. Try this with arctic exploration.
But it doesn't do well with more specific queries such as where did john franklin die.

bounce Exalead.com
Exalead is a small alternative search engine. It is based in France and may have somewhat better
coverage of European content. The index has been 8 billion pages for a couple of years. Most notably,
Exalead has function that all other engines abandoned: accepts wildcard characters; and has a NEAR operator to require that words be within 16 words or a number you set.

flower With regards on how they used information technology to their advantage it is clearly seen that the backbone of the business that Google decided to enter is directly associated to information technology. This is because without a computer, without knowledgeable people browsing the internet, google will not exist at all.
They used information technology wisely. They continue to find ways to improve on giving fast and relevant response to every possible queries that a user may come about. In fact, they developed different algorithms and methods to make their answers significant and reliable.

They also did not rely only in desktop. As a respond to the rapidly developing technologies, they expand there services in cellular phones and other devices that supports internet access.

As I browsed the net for new services that they are offering aside from being a search engine, as I was not surprised seeing a lot. But these new services are mainly under a broad project that they developed which they called "Google Business Solutions".

These are the following services they marked as new:
bounce Google Ad Manager
Sell, schedule, deliver, and measure your directly-sold and network-based ad inventory.

bounce Google enterprise search solutions
Maximize website ROI and internal productivity with Google-powered search for your website or intranet.

bounce Postini services
Protect your email infrastructure with hosted spam and virus protection, archiving, and encryption.


flower In my personal perspective, google is unique because of its simplicty. Simplicity in terms of its interface and the way the search engine gives its response. This is a good thing for a lot of users especially to those who are not familiar in navigating websites.
Simplicity can be clearly seen in there main page, where you will only see the google logo, a texfield for input, and some options. Unlike from other search engines that i have tried, google focuses on the relevence of their answers and not on how their sites attractive look.

Aside from that, google is also unique in terms on their business oriented services. I am not sure if they are the first in this field but i am pretty much confident that they are leading it. I can say this because I browse the internet a lot and almost every site have there ads on and there advertising power has been very powerfula and in demand nowadays.

Google is very competitive in international market. infact they rank one of highest among the different search engines available based on advancedwebranking.com and other website rankings survey that i have browsed. Because their field is directly independent to internet connectivity, they are able to reach almost every part in the world which made there company very influencial in terms of advertising and business solutions. flower


Reference:
http://www.readwriteweb.com/archives/competing_with_google_search.php
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PostSubject: MIS 2 :: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sun Jan 31, 2010 12:28 am

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions :
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?

The challenge, and how Google AdWords fits in

Acquiring business and recognition in a highly competitive market was the key initial challenge that PurelyGadgets faced. Initially PurelyGadgets toyed with the idea of taking a hands-off approach to their advertising, by hiring a company who would take care of it for them. This approach wasn’t successful however, as Lim explains. “We believed that we could do this better [than an outside company] because we know our products and services.” Instead, PurelyGadgets turned to Google AdWords to assist them in creating an online presence. “I actually learned about online advertising from Google,” admits Lim. “We find Google very easy to use. The main reason is that we can control the budget so easily. We were a very new start-up company then and we were very concerned with costs and Google let us see…results within twenty-four hours.”
Advancing with AdWords

Having begun trading from home in 2004, as a company of four to five employees, PurelyGadgets now employs over 40 people in their London based offices. “We grew about 700% over the past two years,” declares Lim. “Without using Google we would not grow this fast.”

Expanding further on this point, Lim says “Google initially put us on a par with other big brands…I think Google is a trusted brand…the demographic feels more confident buying from us…because they see us from Google…If you’re looking at increasing market share, branding…and also customer acquisition… Google is a much better choice because it has a much bigger audience.”
Google tools

Given the competitiveness of the market in which PurelyGadgets operates it is necessary for them to be both extremely dynamic and make full use of all AdWords features available to them. This is something which they do to excellent effect, as Lim explains. “We eliminate a lot of unqualified leads with negative keywords…Although it’s a very simple functionality, I find negative keywords extremely useful.”

“We use Google Analytics which is fabulous,” he further comments. “AdWords Editor is very good as well…we change our prices every day…only Google allow us to have that sort of flexibility.”
Future Plans

Not content with entering into new territories from a retail perspective, PurelyGadgets intend to do so geographically as well. At present due to a lack of viable payment platforms, PurelyGadgets restrict their activities to the UK market. However, Lim is enthusiastic and optimistic about the imminent launch of the Google payment platform, Google Checkout. “I think that once the Google Checkout has been launched [we will] have a payment platform all across the world. I think that will open up our market totally’.

Speaking of future plans to continue growing with Google AdWords, Lim states “It feels like you do have somebody working for you in Google…I can’t find anything better.”




Google's Unique Advantage:

The fact can't be denied. Google have achieved a massive success and almost every developer wants to work for. Google is best known for search and for ads associated with search, that was obvious. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different. Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. And that's undeniably beautiful! Another thing is that Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process. Google does have external contracts, especially for serving up ads on other sites. But notice that Google’s contracts are different from most companies’ contracts. Google isn’t developing a product for these companies. All they are doing is giving them an existing product that Google has already completed and released. Development on that product might still be happening, but it happens within Google, not within the realms of the contract. Google is still free to develop how ever they want (Mark Mzyk | March 17, 2008). And i agree to this point that Google has its unique advantage.




Reference:
https://www.google.com/intl/en_uk/adwords/select/success/purelygadgets.html
GOOGLE APPS Razz


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athina alorro

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sun Jan 31, 2010 11:30 am

I think most people would agree that Google has somehow changed the way people use the internet as a source of information. The Google Company has always been famous because of its search engine web tool where you can search for any information you want in the internet and it will return numerous relevant entries in a second or even less. The technology was so revolutionary that even the word ‘google’ is now somehow synonymous to the word ‘search’ that’s why some people would often say ‘google it’ instead of ‘search for it in the internet’.

But Google is not only famous for being the top web search engine used in the world. They also offer key products that have generated huge revenues for their company such as Google AdWords and Google AdSense which also created an impact on internet world when it comes to web advertising.

Aside from those products and services that I mentioned, among the latest innovations of Google according to THIS website are the following:

1. Google Chrome

Chromium is the open source web browser project from which Google Chrome draws its source code.The Google-authored portion of it is released under the BSD license,with other parts being subject to a variety of different permissive open-source licenses, including the MIT License, the LGPL, the Ms-PL, and an MPL/GPL/LGPL tri-license.It implements the same feature set as Google Chrome, but has a slightly different logo. Versions of Mac and Linux Google Chrome based on Chromium were released to the development channel for Google Chrome on 4 June 2009. According to the developer documentation, "'Chromium' is the name of the project, not the product, and should never appear in code in variable names, API names etc.
One of the major aims of the project is for Chrome to be a tabbed window manager, or shell for the web, as opposed to it being a traditional browser application. The idea is for the application to be minimalist in the same way Windows Explorer or Mac OS X's Finder are minimalist. The developers state that it "should feel lightweight (cognitively and physically) and fast".

2. Google Wave

Google Wave is an online software application product from Google, described as a "personal communication and collaboration tool".[cite this quote] It was first announced at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. It has a strong collaborative and real-time focus supported by extensions that can provide, for example, spelling/grammar checking, automated translation among 40 languages, and numerous other extensions. Initially released only to developers, a preview release of Google Wave was extended to 100,000 users in September 2009, each allowed to invite additional users. On the 29th of November 2009, Google accepted most requests submitted soon after the extended release of the technical preview in September 2009.

3. Google Voice

Google Voice is a telecommunications service by Google launched on March 11, 2009. The service is provided to a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge to each user account. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations by dialing the Google Voice number or from a web-based application. Inbound and outbound calls to U.S. (including Alaska and Hawaii) and Canada are free of charge. International calls are billed according to a schedule posted on the Google Voice website.

The service is configured and maintained by the user in a web-based application, styled after Google's e-mail service, Gmail. Users must have an established U.S. telephone service to activate Google Voice. Users must configure this and optionally, additional phone numbers that ring simultaneously when the Google Voice number receives a call. The user may answer and receive the call on any of the ringing phones. Google Voice provides additional features such as voicemail, call history, conference calling, call screening, blocking of unwanted calls, and voice transcription to text of voicemail messages. Received calls may be moved between configured telephones during a call.


4. Google Powermeter

Google PowerMeter is a software application being developed by Google's philanthropic arm, Google.org to help consumers track their home electricity usage. The development of the software is part of an effort by Google to invest in renewable energy, electricity grid upgrades and other measures that will reduce greenhouse gas emissions.
The software will be able to record the user's electricity usage in near real-time. Users would be able to track their electricity and gas use through a chart, and access that information from a widget on their iGoogle home page. It is hoped that this tool will raise the home-owner's awareness of how much energy they use and make users more energy efficient. According to the company, if half of America's homes' energy use was cut by ten percent, it would equal taking eight million cars off the road.
PowerMeter depends on the use of a smart meter which is able to track electricity usage much more accurately than standard electric meters. According to Google, there are approximately 40 million smart meters in use worldwide.


5. Chromium OS Open Source Project

Chromium OS is the open source development version of Google's Chrome OS. Chrome OS's source code was released on November 19, 2009 under the BSD license as Chromium OS. The alpha release includes an applications page, launched by a button in the upper-left corner of the screen. The page links to Google web applications, including Gmail, Google Apps, and YouTube, as well as other applications, such as Yahoo mail, Pandora, Hulu, Facebook, and Twitter. Chromium currently also provides a calculator, clock, battery indicator, and network status indicator. The function key F12 brings up a multi-window view, with the option to open additional browser windows and switch between them. The F8 key toggles a keyboard overlay that shows the function of all the shortcut keys, including task and memory managers comparable to those found on the Chrome browser, and a command-line interface that accepts common Linux commands.

6. Google Public DNS

Google Public DNS is a free DNS (Domain Name System) service announced on 3 December 2009, as part of Google's effort to make the web faster.
The service is still experimental. It does not use third party DNS management software such as BIND, instead relying on a homegrown implementation, with limited IPv6 support, which conforms to the DNS standards set forth by the IETF


7. Google Nexus

The Nexus One is a smartphone from Google that uses the Android open source mobile operating system. The device is manufactured by Taiwan's HTC Corporation, and became available on January 5, 2010. Features of the phone include the ability to transcribe voice to text, noise canceling dual microphones, and GPS guided turn-by-turn voice directions to drivers.

Just like any companies, Google also has started from small beginnings. From being a simple research project, it has somehow made its way to be one of the top competitors of famous companies like Microsoft and Yahoo! Inc. Compared to its top competitors, Google has an unorthodox philosophy and culture in their company.

Although Google has able to establish a strong throne in the internet community, this could also happen to Google’s top competitors.
The following are Google’s top competitors for the year 2010 according to THIS website:

1. Apple

Being from partners to rivals, Apple is one of the toughest opponents for Google in the year 2010. Today, Apple and Google have been locking their horns in the field of Smartphone, Mobile App Store, OS, Mobile Ad, and Online Music and so on. Likewise, Apple is more than up to the task of battling Google in these areas as well as browsers, where Google Chrome competes against Apple Safari. But battle between will intensify, as the market for the digital music and SmartPhones is all set for growth in 2010. Google’s music search along with its partner MySpace and Pandora are looking to compete with Apple’s iTunes, which was the No 1 music retailer in United States in 2009. Further, Google’s Android will have tough time as Apple’s iPhones continues to grab hold of the market all round the globe.

2. Microsoft

Microsoft has one of the most dominant impact in the IT industry. So without a doubt it is Google’s biggest adversary in 2010 and these two giants will be locking their horns for market supremacy in areas such as search, collaboration tools and browsers. Talking of these two giants, Google has reigned as leaders in search, but with release of BING in May 2009, Microsoft has raised few questions amongst in Google’s management team. With features such as ranking search results based on relevancy to other users, Microsoft has linked Bing-related deals with Twitter, Facebook and Yahoo.
Microsoft have enhanced Bing, adding image search and mapping. But in response Google have unveiled real time search. In December, Google also added a photo search capability, a dictionary and a translator that finds relevant content in 40 languages. Entering 2010, Google still dominates search, with more than 70% of the market. Apart from search, the battle is likely to focus on cloud based collaboration tool.
Google Apps is designed to undercut sales of Microsoft products, including Exchange and SharePoint. Microsoft has responded with Office Web Apps, free Web-based versions of Word, Excel, PowerPoint and OneNote that are due out in 2010. Last but not the least; the browser war between these two is giants are likely to heat up in 2010. So 2010 awaits the answer if ever so popular Microsoft’s premier browser’s market share could be brought down by Google’s Chrome.

3. Amazon

In 2009, Google’s effort of scanning millions of out-of-print books and incorporating them in online search did gain up some momentum and helped themselves to publish over 500000 digital books for free to customers of Sony Reader and Barnes & Noble Nook, which is due in January. Further, there claims of opening up Google Editions, an e-book store, has opened up new rivalry with Amazon.
Amazon with its Kindle e-book reader is one of the leaders in e-book reader’s market. The other area where Google is taking on Amazon is in cloud computing. Google’s Apps Engine, a newbie cloud computing platform that allows developers to create their own Web applications and run them on Google’s infrastructure will be competing with Amazon’s Elastic Computing Cloud (EC2) which has already grab hold of market with its several upgrade after its release in 2006. So it will be a great battle to watch when these two giants fight for market supremacy on Cloud computing and E-book readership.

4. Facebook

Facebook, probably the most popular stuff in the internet right now, has attracted 350 million active users in just six years and is subject of interest for the guys at Google too. In 2010, Google and Facebook rivalry is likely to heat up based on question that about the way people will find their information in future. With ever increasing use of social networking and the rise of Facebook, Google’s worry seems to be a viable one.
Orkut offers Google Friend Connect, a tool for Web publishers to add social networking content to their sites, in direct competition with similarly named Facebook Connect. Meanwhile, Facebook has sought out relationships with several arch-enemies of Google, including Microsoft and Yahoo. So its for sure that this battle is worth taking a note off in 2010.

No doubt if Facebook is in rise, than it’s no difference with Twitter. If social networking is the way to go, then Google will certainly find Twitter in its way. Twitter, a micro-blogging site, has in a way revolutionized the way we communicate these days.
So, Google’s Friend Connect will face tough competitions for Twitter’s Connect in 2010 as Twitter looks to move up the rank in the areas of Social Networking. Other areas where these two find themselves competing are Real time search. Google’s real time search and Twitter’s will be trying to outperform each other in 2010. So, this battle will be a good one to watch for in 2010.

6. Mozilla

With release of Google Chrome, Google has stepped into ever so popular browse battle. Mozilla has been in the markets for years and now this step from Google is likely to create the conflict of interest between these two.
Of late, the war between the two has heated up even more. The battle has now gone to the default search. Mozilla now has shown intent to kick Google out from its default search engine status. The latest rumours on the internet show that Mozilla is now eyeing to get a deal with Microsoft to make Bing as its default search engine in Firefox.
This may not impact Google immediately but eventually this move, if comes true, is likely to decrease Google’s share of the search market. Hence, Google now has Mozilla on a double war zone; first the obvious browser war and now the war over default searches.

7. Yahoo

When it comes to search, one of Google’s biggest competitors besides Microsoft is Yahoo. Yahoo has been in the market with variety of products in areas of email, Messenger, News, Search and Analytics services. So without doubt it will be a fearsome competitor for Google. In 2009, Yahoo made some improvements by integrating search with its rich content. Users can watch videos or stream music straight from the Yahoo search results page.
Yahoo also helps users find travel deals and compare product prices. Further, Yahoo has recently added Twitter to its search Page and if a joint search and advertising deal between Yahoo and Microsoft is approved by federal regulators, this could prove costly to Google. So the 2010 is the year to watch as other competitor look to outperform Google in the market with different joint forces being formed by their rivals.

8. Cisco

Google definitely has a tough challenge against Cisco. With years of experience on web based collaborative platfomr, WebEx, and superior VOIP service, Cisco poses a threat to Google’s Wave and Voice. In addition to this, Cisco also is looking to enhance its video conferencing quality by focusing on collaboration through intenret video, desktop video and consumer Telepresence.

In addition to this, Cisco’s presence in Cloud is another leading edge it has over Google. As Google is looking to take everything to the web, it certainly will face a good competition from Cisco on this front.
Moreover, according to Networkworld, Cisco is looking to enter into Smartphone market in the very near future (actually by mid-2010). Its recent acquisition of Pure Digital and Flip shows Cisco’s intent to take video to the mobile phone. Thus, we might see Cisco giving a hard time to Google’s Nexus One in the coming days.

9. IBM

By now it’s quite crystal clear that 2010 will the year where big internet giants will be trying to gain whole lot of market share that will be up for grab in areas of collaboration tools. So, 2010 is likely to reopen Google’s rivalry with IBM with the release of new collaboration tools such as Google Wave. Google has stepped into the battle field with its low cost hosted collaboration tools such as Google Apps. Google will compete against IBM’s Lotus Lives, which has attracted more than 2 million businesses in the last two years.

10. Nokia

Today, Nokia has had grab hold of the mobile phone market with 4 out of 10 mobiles sold. With increase in the use of smart phones, the IT giants Google will be in rivalry with Nokia in periphery of operating systems for Smartphones. Symbian Open source operating system will be competing with Google’s Android. Nokia with recent deals with Microsoft is all set to bring Office Mobile to Symbian devices. With claim of releasing improved version of Symbian in 2010 means Google Android will have to face tough battle. But, Google’s Android is poised for major developments in 2010 and with commitments from Acer, Sony Ericcson, HTC and Motorola, this will be a worthwhile battle to watch in 2010 and years to come.

Just like any companies, Google also has started from small beginnings. From being a simple research project, it has somehow made its way to be one of the top competitors of famous companies like Microsoft and Yahoo! Inc. Compared to its top competitors, Google has an unorthodox philosophy and culture in their company.


Philosophy of Google

• Focus on the user and all else will follow.
• It's best to do one thing, and do it well.
• Fast is better than slow.
• Democracy on the web works.
• You don't need to be at your desk to need an answer.
• You can make money without doing evil.
• There's always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn't good enough.

Google’s Culture

• Heart of Small Company
• Hand’s on contribution to the Products by each employee
• Flat Hierarchy
• Each employee having several responsibilities in different departments
• Hiring Policy
– Non Discriminatory
– Preference of ability over experience
• Multilingual company environment
• Multidomestic culture
• Recreation along with work
• Common café for all employees


In order to understand how Google has come a long way and achieve this level of success, we must take a look at their business model.

According to David Pollard’s website, Figure 1 is the business model of Google.


Figure 1


Google has reached this level of success because their competitive advantage comes from its core competencies in computer hardware and software engineering which is IT. Google's great IT advantage among its competitors is its ability to build high-performance systems that are cost efficient and that scale to massive workloads. They have achieved this because of their unique philosophy and culture that their employees gladly embrace. They are focused on their mission which is making information “universally accessible and useful” while conforming their vision and ambition. According to IT consultant Stephen Arnold, Google's programmers are 50% to 100% more productive than their peers at other Web companies, a result of the custom libraries Google developed to support programming of massively parallel systems. He estimates the company's competitors have to spend four times as much to keep up.

Behind the seeming simplicity of Google is a mash-up of internally developed software, made-to-order hardware, artificial intelligence, obsession with performance, and an unorthodox approach to people management.


Reference:

http://tusharvickkie.blogspot.com/2010/01/top-10-google-inventions-of-2009.html
http://blogs.salon.com/0002007/2005/10/16.html
http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292
http://en.wikipedia.org/wiki/Chromium_OS
http://en.wikipedia.org/wiki/Google_Public_DNS
http://en.wikipedia.org/wiki/Google_Voice
http://en.wikipedia.org/wiki/Google_Wave
http://en.wikipedia.org/wiki/Chromium_(web_browser)
http://technology.globalthoughtz.com/index.php/10-toughest-competitors-of-google-in-2010/





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Gleizelle Jen Dieparine

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Sun Jan 31, 2010 7:46 pm


Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions




As we have seen and notice right now internet is expanding all over the world and we can’t deny that almost a hundred percent of the people rely in the internet for sustaining their everyday work of living. These proves how internet business spescially Google Inc. is a highly successful Internet business because everyone used it for displaying ads for their businesses , in search services . Its shows how big success does the google had gone in world of internet business . Before we tackle much about Google Inc., we should define it
Google Inc.is a search engine technology, the paid search services (AdWords, AdSense, Partnerships), online display ads, offlince channels, mobile ads and other products, the online advertising market trends and forces. Google Inc., starting from just a smart algorithm, has developed a totally new business model, has become in a few years the world leading search engine, has developed winning applications as Google Earth, Google Video, Google Maps, Gmail, and is enjoying a huge success. Google, starting from scratch, has won the challenge against a giant like Microsoft and against the previous search engine market leaders Yahoo, Lycos, Altavista, Excite.
As I have read the writngs of Keith H. Hammonds in How Google Grows...and Grows...and Grows he said that performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... But Google is also a case study in savvy management -- a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail.It shows that even though it started only in 1995 and in 1998 its named as a top engine and as time gone by Google launches many services for the best services of their client and now we by avail Google services through our phone See how amazing , What more in the next year?

Who are their competitors?

Yahoo Inc.- s an American computer services company with a mission to "be the most essential global Internet service for consumers and businesses". It operates an Internet portal, the Yahoo! Directory and a host of other services including the popular Yahoo! Mail.
Microsoft Corporation- Windows operating system and the Microsoft Office suite of productivity software, each of which has achieved near ubiquity in the desktop computer market. Microsoft also involves in different fields like online search engine market(www.msn.com), instant messaging(MSN messenger), gaming industry(X-Box) and TV network(MSNBC) etc, its core business is still focused on software manufacture. Its dominance of operating system and office software contributes most to its huge profit.
America Online, or AOL for short, is a U.S.-based online service provider, Internet service provider, and media company operated by Time Warner. Based in Dulles, Virginia, a community in Loudoun County, Virginia, with regional branches around the world, it is by far the most successful proprietary online service, with more than 32 million subscribers at one point in the US, Canada, Germany, France, the United Kingdom, Latin America (declared bankrupt in 2004), Japan and formerly Russia.
DIRECT COMPETITOR COMPARISON

How have they used information technology to their advantage?
Google was an innovator of the Business Model. Google delivered all these great new products basically for free, enticing and luring million of users worldwide, with the result of building the Brand in an outstanding, quite unbelievable way - and did it so fast.


Google has had success with other products abroad, most notably its Orkut social network which has bombed domestically to its MySpace, Facebook, and LinkedIn brethren, yet has taken off in huge countries such as India and Brazil soit be careful in delivering their services.
Google should be sensitive to cultural sensitivities and will face different regulatory environments abroad, but the truth is that Google has been remarkably successful internationally in large part due to the international word-of-mouth generated by their product and feature set.


How competitive are they in the market?

Google is a competetive in the market because of the services it offers, .How it helps the other business in promoting it world wide.Google corresponds a structure that has a good objective for their client.Providing them a reliable sources of information.

What new services do they offer?

NEXUS ONE
You understand that the Device will only work on GSM networks and that 3G network availability may depend on your mobile carrier. Please contact your mobile carrier to confirm that it offers a GSM network and that the Device’s technical specifications are compatible with 3G coverage in your area.
Google Flu Trends-
How does this work?
We've found that certain search terms are good indicators of flu activity. Google Flu Trends uses aggregated Google search data to estimate current flu activity around the world in near real-time

Google Maps Navigation on your mobile phone
Want a new phone with Google Maps Navigation pre-installed? ... These services are free from Google, but carrier charges may apply. ©️2009 Google - Mobile ...

Google Fast Flip
Week in review: All about Apple's iPad, how a tweet revived service. ... BBC News - Eye 'gouging' at Kent rugby match probed by police .... 2009 Google –

Google Voice

Use Google Voice with your existing number new! A

What makes them so unique?

I’ve read a blog and its said that “One thing that has become evident to me is that Google grows in an organic fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, ” “Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.” “Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.”
It is so true statement of a writer and I agree with that ,Infact google services expand more every year google has just a simple .Google Inc. is a complex one, and involves more factors. It's a mix of smart decisions, excellent marketing strategy, great advisors, highly innovative and risky business model, and great products.

How competitive are they in the international market?


Obviously, Google has had success in the international environment, including greater market share than in the domestic market, that every Internet company would covet. This analysis delves deeper into Google's international efforts.They are competetive in the international market by giving much effort in their services, and give provide client a good services and a reliable sources of information .
Google should continue to grow their in-country teams significantly in order to best overcome cultural and sales hurdles and take advantage of unique opportunities and the gigantic world market that is growing at a quicker pace than the U.S. market. Recent stats point to European e-commerce in a position to surge past U.S. e-commerce.



References:
http://www.glgroup.com/News/Google-International--Greater-Market-Share-Now-Distancing-from-the-Pack-to-Come-18168.html
http://www.fastcompany.com/magazine/69/google.html
http://www.vertygoteam.com/google_marketing_strategy.php
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://www.googlelabs.com/?q=google new services as of 2009&apps=Search Labs
http://finance.yahoo.com/q/co?s=GOOG




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PostSubject: google   Mon Feb 01, 2010 2:39 pm

Google
“.. Its performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... But Google is also a case study in savvy management -- a company filled with cutting-edge ideas, rigorous accountability, and relentless attention to detail ... Here's a search for the growth secrets of one of the world's most exciting young companies -- a company from which every company can learn...”


Profile..

Google Inc. is an American public corporation, earning revenue from advertising related
to its Internet search, e-mail, online mapping, office productivity, social networking,
and video sharing services as well as selling advertising-free versions of the same
technologies. The Google headquarters, the Googleplex, is located in Mountain View,
California. As of March 31, 2009, the company has 20,164 full-time employees. Google
was co-founded by Larry Page and Sergey Brin while they were students at Stanford
University and the company was first incorporated as a privately held company on
September 4, 1998. The initial public offering took place on August 19, 2004,
raising US$1.67 billion, implying a value for the entire corporation of US$23
billion. Google has continued its growth through a series of new product developments,
acquisitions, and partnerships. Environmentalism, philanthropy and positive employee
relations have been important tenets during the growth of Google. The company has been
identified multiple times as Fortune Magazine's #1 Best Place to Work, and as the most
powerful brand in the world (according to the Millward Brown Group). Google's mission
is "to organize the world's information and make it universally accessible and useful.
" The unofficial company slogan, coined by former employee and Gmail's first engineer
Paul Buchheit, is "Don't be evil". Criticism of Google includes concerns regarding the
privacy of personal information, copyright, and censorship.

Competitiveness….


Google is particularly known for its relaxed corporate culture, reminiscent of the Dot-com boom. In January 2007, it was cited by Fortune Magazine as the #1 (of 100) best company to work for. Google's corporate philosophy is based on many casual principles including, "You can make money without doing evil", "You can be serious without a suit," and "Work should be challenging and the challenge should be fun." A complete list of corporate fundamentals is available on Google's website. Google's relaxed corporate culture can also be seen externally through their holiday variations of the Google logo.Google has been criticized for having salaries below industry standards. For example, some system administrators earn no more than $35,000 per year – considered to be quite low for the Bay Area job market. However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth. Google implemented other employee incentives in 2005, such as the Google Founders' Award, in addition to offering higher salaries to new employees. Google's workplace amenities, culture, global popularity, and strong brand recognition have also attracted potential applicants.After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to $1.00. Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests." Prior to 2004, Schmidt was making $250,000 per year, and Page and Brin each earned a salary of $150,000.[63]They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of $18.5 billion each.

Competitors..

1.Yahoo! Inc.
2. Pvt1 (MSN) – Privately held
3. AOL, Inc.
4. Industry (Internet Information Provider)
5. Disney Online

Uniqueness…

Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different.
Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the agile process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads come in. It’s beautiful.
It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process.
At this point, you might be screaming at me that I’m wrong, because Google does have external contracts, especially for serving up ads on other sites. But notice that Google’s contracts are different from most companies’ contracts. Google isn’t developing a product for these companies. All they are doing is giving them an existing product that Google has already completed and released. Development on that product might still be happening, but it happens within Google, not within the realms of the contract. Google is still free to develop how ever they want.
For almost everyone else, you’re going to have to create a product and then drive sales of that product or else sign a contract and then deliver a custom product to the customer. You’ll have external dependencies that will force an outside reality upon you that Google simply doesn’t have. You can argue that Google is dependent upon ads, but at this point Google has captured such a large share of that market and is steadily capturing more of it, that it really isn’t a dependency for Google. Sure, Google should probably diversify, just in case the ad market tanks, but at this point Google has so much money they can afford to take their time.
So now you see. It’s unlikely you or anyone else is going to emulate Google. Kiss that dream goodbye.
However, that doesn’t mean you can’t learn from Google. Copy the good things that Google does and adapt them to your business. What you shouldn’t do is force the practices of Google on your business simple because they are what Google does. Google is a product of a very specific evolution and your business will be the product of a different evolution.
And when your developers come to you and say that they want to be exactly like Google, you now have an argument to explain why your business can’t be exactly like Google.
Still, there’s nothing preventing you from being the next great company after Google. That prize is still there for the taking.


New services offer…

1. New Storage Service

Google Inc has announced its very own cloud-based online storage service which will allow Google Docs users to upload any type of file of up to 250 MB while they will have access to a total storage capacity of 1GB.
(14 January, 2010, by Desire Athow)

2. Google Nexus One

Yesterday Google wasn’t in the business of selling mobile phones. Today, they are. The Nexus One smartphone has arrived and on sale at Google.com/phone.
(January 5th 2010 by Michael Arrington)

3. Google Click-to-Call (Billing) in Ads on Mobile Devices

Google sent out notification to its AdWords advertisers that this month “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”
(Jan 5, 2010 at 7:59am ET by Greg Sterling)

4. Google Goggles

A new service that promises to make searching the internet as easy as taking a photo. The application, which will premier on Android devices, will let a user snap a photo of anything and then Google will deliver search results based on that image.
(December 7th, 2009 by Stefan Constantinescu)

5. Free DNS Service

Google just released their newest service which is public DNS. DNS is one of the most important services when it comes to using the internet. The main reason to use the service is reliability, speed and increased security. Google has put in other measures to help with overall security.

http://searchengineland.com/google-to-introduce-click-to-call-billing-in-ads-on-mobile-devices-32831
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://www.serverninjas.com/free-dns-service-offered-by-google
http://finance.yahoo.com/q/co?s=GOOG
http://www.itproportal.com/portal/news/article/2010/1/14/microsoft-teases-google-over-new-storage-service/

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Shiela Marie P. Nara

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Mon Feb 01, 2010 8:03 pm



Google onGoogle

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

cyclops Questions :

Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?


To discuss Google is quite an interesting exercise. I am using this useful search engine over the other because of its quicker response to my query and more relevant answers to what I have expected. And it was confirmed by the PC magazine in 1998 which reports, “Google has an uncanny knack for returning extremely relevant results.” And recognize it as the search engine of choice in the top 100 web sites for 1998.”Yes, I use it frequently every time I search but I never was able to explore the root of what Google has become. And I guess, it is great opportunity to dig in some of the interesting facts about google including its milestones and principles.

cyclops SOME TRIVIA

In case you didn’t know, the word Google was derived from the mathematical term “googol” for a 1 followed by 100 zeros. It is quite immense huh. The name in fact reflects the vast existence of information and the scope of Goggle’s mission: to organize the world’s information and make it accessible and useful.

The search engine that has known today as Google was originally named as BackRub. In 1997, founders Larry page and Sergey Bin decide to renew the name and it’s Google.

In August 1997, Sun co-founder Andy Bechtolsheim writes a check for $100,000 to a company called Google Inc, an entity that doesn’t exist yet that time.

Craig Silverstein was Google’s first employee; he's a fellow computer science grad student at Stanford.


cyclops GOOGLE’S COMPETITORS

When we talk of Google’s competitors, the ones that put in my mind are the other prominent internet businesses which are also proven successful. Some of these are the Yahoo!, MSN and AOL. But as my researches are concerned, even though they compete on a lot of things, they also agreed to work hand in hand in a form of a business deal. IN June 1998, Google had made a partnership with Yahoo! to become their default search provider. In October 2001, Google partnered with UOL (Universo Online) which makes Google the major search service for Latin Americans. In May 2002, Google had a major partnership with AOL to offer Google search and sponsored links using Compuserve, Netsacape and AOL.com. Also, Google made a partnership with Salesforce.com, combining that company's on-demand CRM applications with AdWords.

cyclops GOOGLE’S COMPETITIVENESS

It is said that Google’s competitive advantages is surprise.

Google’s success can be seen in different partnerships in the other internet business and the acquisition of the different companies which bring forth the different services Google has offered through the years.

Google acquire Pyra Labs, the creators of Blogger. They also obtain Applied Semantics, sustain the service named AdSense. The company also get Keyhole, a digital mapping company whose technology will later become Google Earth.Urchin, a web analytics company whose technology is used to create Google Analytics. They also had the acquisition of dMarc, a digital radio advertising company. Also, is the acquisition of Writely, a web-based word processing application that subsequently becomes the basis for Google Docs. Google also acquired the famous video streaming company, YouTube.
It also gets JotSpot, a collaborative wiki platform, which later becomes Google Sites
Google completed acquisition deal for DoubleClick.

Aside from the different acquisitions, Google has also dealt with various partnerships. Some are those with the greatest competitors as mentioned earlier and some with no competing parties such as with publishers to digitize millions of magazine articles and make them readily available on Google Book Search and in-kind organizations. The company has also dealt with Google Ventures: a venture capital fund aimed at using our resources to support innovation and encourage promising new technology companies


Another thing that proves Google as a competitive internet business is that Google scores well in the U.S. government’s machine translation evaluation. Google’s prominence shone even in dictionary as The Oxford English Dictionary (OED) adds "Google" as a verb.


cyclops GOOGLE’S UNIQUENESS

Google is considered unique for various factors. Google has a very humble beginning and hitherto, its humility is seen in parallel with their success. No matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem, the people who needs information..

They stand in their focus in quietly building a better search engine when great competing venture capital firms spent millions to “build brands.”

“Search” is the word for google. “Perfect search engine” is its target description. Larry Page said “understands exactly what you mean and gives back exactly what you want.”

They persistently pursued on Innovation and refused on the limitations of the existing models.

Google has the PageRank Technology and Hypertext-Matching Analysis for the better quality of their search engine. These technologies are what others are trying to imitate.

Google chose to ignore conventional wisdom in designing its business. Google grow, and so business bloom especially when its managers identified two initial opportunities for generating revenue: search services and advertising.

Google continues to think about ways in which technology can improve upon existing ways of doing business.

Google still maintain a small company feel. Commitment to innovation depends on everyone being comfortable sharing ideas and opinions. Every employee is a hands-on contributor, and everyone wears several hats. Because they believe that each Googler is an equally important part of their success, no one hesitates to pose questions directly to Larry or Sergey in our weekly all-hands ("TGIF") meetings.

They are comprehensive in hiring, they favor ability over experience. As we continue to grow, we are always looking for those who share a commitment to creating search perfection and having a great time doing it.




cyclops GOOGLE’S DEVELOPMENT

The time started for Google was in 1995 when the two founders met. But it officially was transacting its business in 1998. Along the ways of development, new areas are identified and new services are offered. Here are some of the services Google Inc. has offered across time.

SERVICES:

• Google Toolbar - a browser plug-in that makes it possible to search without visiting the Google homepage
• (2002) Google Search Appliance- hardware that businesses can plug into their computer network to enable search capabilities for their own documents
• (2002) Froogle (later called Google Product Search)- enables to search stuff to buy
• (2003) Google Grants- in-kind advertising program for nonprofit organizations to run in-kind ad campaigns for their cause
• (2003) Google Print (later called Google Book Search) - indexes small excerpts from books to appear in search results.
• (2004) Google Local-offers relevant neighborhood business listings, maps, and directions
• (2004) Googlunaplex-research facility on the Moon.
• (2004) Google SMS (short message service) – sends your text search queries to GOOGL or 466453 on your mobile device.
• (2004) Google Desktop Search - searches for files and documents stored on your hard drive using Google technology.
• (2004) Google Scholar- a free service for searching scholarly literature
• (2005) code.google.com- place for developer-oriented resources
• (2005) My Search History in Labs-allows you to view all the web pages you've visited and Google searches you've made over time
• (2005) Site Targeting- an AdWords feature giving advertisers the ability to better target their ads to specific content sites
• (2005) Blogger Mobile
• (2005) Personalized Homepage (now iGoogle)-for people to customize their own Google homepage
• (2005) Google Mobile Web Search
• (2005) Google Earth: a satellite imagery-based mapping service combining 3D buildings and terrain with mapping capabilities and Google search
• (2005) API for Maps- developers can embed Google Maps on many kinds of mapping services and sites
• (2005) Google Talk- a downloadable Windows application that enables you to talk or IM with friends quickly and easily
• (2005) Google Reader- for feed aficionados
• (2006) Google Calendar
• Google Trends-a way to visualize the popularity of searches over time
• Picasa Web Albums- allows you to upload and share your photos online
• Google Checkout- way to pay for online purchases
• Google Book Search begins offering free PDF downloads of books in the public domain
• Google News
• Google Custom Search Engine – gives bloggers and website owners the ability to create a search engine tailored to their own interests
• Gmail to everyone
• Gmail Paper Archive and TiSP (Toilet Internet Service Provider)
• RechargeIT- green intiative aimed at accelerating the adoption of plug-in hybrid electric vehicles
• Google Earth Outreach- help nonprofit organizations use Google Earth to advocate their causes
• Presently- a new application for making slide presentations, to Google Docs
• OpenSocial - set of common APIs for developers to build applications for social networks
• Android- the first open platform for mobile devices, and a collaboration with other companies in the Open Handset Alliance
• Sites enables you to create collaborative websites with embedded videos, documents, and calendars
• FriendConnect-set of functions and applications enabling website owners to easily make their sites social by adding registration, invitations, members gallery, message
• Google Health – allows people to safely and securely collect, store, and manage their medical records and health information online
• Google Blog
• Gmail Labs- set of experimental Gmail features, including saved searches and different kinds of stars, which let you customize your Gmail experience
• Our first downloadable iPhone app, featuring My Location and word suggestions for quicker mobile searching, debuts with the launch of the Apple 3G iPhone
• Google Suggest -feature on Google.com; helps in formulating queries, reduce spelling errors, and reduce keystrokes
• Android Software Developer Kit
• Google Earth for the iPhone and iPod touch, complete with photos, geo-located Wikipedia articles, and the ability to tilt your phone to view 3D terrain
• SearchWiki- a way for you to customize your own search experience by re-ranking, deleting, adding, and commenting.
• Measurement Lab (M-Lab),-an open platform that provides tools to test broadband connections
• Google Latitude, a Google Maps for mobile feature and an iGoogle gadget that lets you share your location with friends and see the approximate location of people who have decided to share their location with you
• Google Voice -improves the way you use your phone, with features like voicemail transcription and archive and search of all of your SMS text messages
• iGoogle backdrops
• Sky Map for Android- uses Android phone to help identify stars, constellations and planets
• Google Squared, a new experiment in Labs intended for certain kinds of complex search queries, collects facts from the web and presents them in an organized collection, similar to a spreadsheet
• The Google Translator Toolkit-set of editing tools that helps people translate and publish work in other languages faster and at a higher quality
• Google Chrome OS- an open source, lightweight operating system initially targeted at netbooks
• Moon in Google Earth -features lunar imagery, information about the Apollo landing sites, panoramic images shot by the Apollo astronauts and narrated tours.


cyclops I.T. AS AN ADVANTAGE


Information is so that Google found it as an opportunity. As the name suggests, It has managed to obtain its mission: to have Information be accessible and useful worldwide.

Google is an internet business and it is very evident how they use Information Technology as its advantage. Primarily, Google has the goal to have “Perfect Search Engine”. Search is how Google started its venture and is still the focus of the company today. That is why they are creating new ways to improve the search engine over the additional services they offered.

To that end, Google has determinedly pursued innovation and refused to accept the limitations of existing models. As a result, they developed their serving infrastructure and breakthrough PageRank™️ technology. The innovation rewarded off in faster response times, greater scalability and lower costs.

PageRank Technology: mirrors the importance of web pages. It considers more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. It also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value.

Hypertext-Matching Analysis: search engine also analyzes page content.
The technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.

Google has viewed innovation as not limited to desktops. Thus, they develop new mobile applications and services that are more accessible and customizable.

cyclops Reference:


http://www.google.com/corporate/
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Tanya Clarissa G. Amancio

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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Fri Feb 05, 2010 3:12 pm

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.
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PostSubject: Re: Assignment 7 (Due: January 30, 2010, before 01:00pm)   Thu Feb 11, 2010 1:10 pm

Google is a highly successful Internet business. Recently they have broadened their scope with a multitude of new tools. Research Google’s business model and answer the following questions below. You may add additional information not included in these questions.

Questions:
Explain Google’s business model.
1. Who are their competitors?
2. How have they used information technology to their advantage?
3. How competitive are they in the market?
4. What new services do they offer?
5. What makes them so unique?
6. How competitive are they in the international market?

Google’s Profile:

Google Incorporation is one company that earns its profit mainly from advertising using their very own Google search engine, Gmail e-mail service, Google Maps, Google Apps, Orkut social networking and Youtube video sharing, which are all offered to the public for free. It is a public corporation of the Americans and Googleplex, its headquarter is located at Mountain View, California since 2003. This company continues to grow very well and was being ranked number one by Fortune Magazine's as the "Best Place to Work In" for multiple times. The name "Google" was originated from the word "googol" which means 10 raised to the power of hundred or 1 with a hundred of zeroes, and "googol" was often misspelled as "google". Since this term has been increasingly used in our everyday language, "google" was added into the dictionaries, carrying the meaning of "obtaining information using the Internet through Google Search Engine".

Google’s Business Model

Google is a corporation that is becoming more profitable by the day. This massive internet giant has a continuous growth that has made it one of the richest technology based companies in the world. It currently employs thousands of people has has stretched itself across the four corners of the cyber world. This all begs the question; how are Google achieving this? Google's business model boils down to two primary focuses advertising and innovation. Google's co-founders Larry Page and Sergey Brin have said themselves that the current pre-dominant business model for commercial search engines is advertising. Google Ads went from a means to generate the necessary revenue to keep the budding search engine on its feet to a profit machine that became a key focus in Google's business plans. This form of advertising is cheap for businesses to buy, easy for Google to distribute and highly profitable. On top of all this, the ingenuity of it is that it allows other individuals to generate their own money by getting other web users to click on the advertisements when they visit their web site. Within no time businesses and indivduals alike wanted a piece of the Google Ads action. This sudden popularity was used as part of the model and therefore allowed Google to get its own name around the cyber world, quickly gaining the title of biggest search giant. It has been growing ever since. The other side of Google's hugely successful business plan is innovation. The Google brand became one of the internets most well known names within just years of it being in operation. The advertisement system and the quality of Google's search algorithms set the search engine at the top of its game. Realising that their success couldn't just stop there, Google turned to innovation. The company quickly expanded, providing endless services to the individual; Google News, Google Maps, Google Earth, Froogle, Google Scholar, Google Products the list goes on an on. Innovation became a key part of Google's business plan as it allowed them to expand at the rate they do.

In summary, simplistic as they are, these two foundations of the Google business model have been extra-ordinarily successful, and their continuing ingenuity will probably provide growth for this vast company for a long time.

Google’s Competitors:

1. Apple
2. Microsoft
3. Amazon
4. Facebook
5. Twitter
6. Mozilla
7. Yahoo
8. Cisco
9. IBM
10. Nokia

Googles Business strategy and competative advantage

Google's advantage is more of a company philosophy than a technical
advantage. Thus far they have simply remembered what works on the
Internet. I have read an article frm net. It goes like this .When people talk about Google as a corporate entity, they often talk—jealously, at times—about the company’s innovative culture, with its sprawling campus, free meals and endless amenities. One of the people at the forefront of that culture is Google’s CIO. Ben Fried believes that IT plays a pivotal role in building a great culture—and subsequently a great company—and he puts it into practice in a number of ways. One part of that is making technology accessible and open. By giving users what they want—instead of what the company believes is best—Fried believes CIOs can empower employees to do more. “It’s almost insulting to people when they hear, ‘We know better than you how it’s best for you to work,’” he says. And the company benefits not only from the increased productivity and morale, but also when recruiting talented support professionals.

But it also puts a good face on IT. In an era in which business users believe their IT organizations take too long and spend too much for products and services that don’t meet their needs, CIOs and their teams need to make smarter decisions, he says. Fried has gleaned these and other lessons from his time at Google, and from his previous work as an infrastructure architect at Morgan Stanley. Fried spoke recently about his IT leadership philosophy with CIO Insight Editor in Chief Brian P. Watson.


How competitive are they in the market?

I have read news from net and it says “The latest data released from comScore explains global search results for 2009, with some very familiar trends, as well as some very interesting new trends. The most obvious and familiar trend is Google retaining its lead among the search made worldwide, however the most surprising new trend is that Microsoft has increased its market share considerably. Of the top three major search engines Yahoo got the lowest percentage change, year on year, for 2009. Google had 87.8 billion searches in 2009 which is a 58% increase from 2008, a lo0ng way behind came Yahoo with 9.4 billion searches and a 13% increase from 2009. The main surprise of the new data is Microsoft who came in fourth place with 4.1 billion searches – a huge 70% leap from 2008 search market data…”

Using Google Analytics Aggregated data Google can collect statistics regarding other search engines and how they refer you to sites.


In effect what keywords they refer, vs. what keywords others refer. They also can get raw counts in the number of unique visitors and total visitors by referrer This is only possible because Google Analytics is a centralized web application maintained and operated by Google vs. AWStats another common used analytics platform which is installed maintained and operated by the webmaster. Food for thought: What other web applications have shifted paradigms and what effect and potential does all this newly related aggregated data worth.

• Imagine that Google Spreadsheets can be used to aggregate related ideas in effect creating a sort of GoogleSets.
• Imagine that GoogleTalk can be used to aggregate written context in effect creating Artificial Intelligence Chatbots with similar effects of Jabberwacky.com and beyond
• Imagine that Google Writeley can be used to aggregate thought, not just necessarily of what you write but more specifically what you write, when you write it, how you write, and revise including the whole process etc
• Imagine in effect borrowing the collective intelligence from its users.


Google Offers New Services


Here are the lists:

New Storage Service

Google Inc has announced its very own cloud-based online storage service which will allow Google Docs users to upload any type of file of up to 250 MB while they will have access to a total storage capacity of 1GB.
(14 January, 2010, by Desire Athow)

Google Click-to-Call (Billing) in Ads on Mobile Devices
Google sent out notification to its AdWords advertisers that this month “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website. You’ll be charged for clicks to call, same as you are for clicks to visit your website.”
(Jan 5, 2010 at 7:59am ET by Greg Sterling)

Google Goggles
A new service that promises to make searching the internet as easy as taking a photo. The application, which will premier on Android devices, will let a user snap a photo of anything and then Google will deliver search results based on that image.
(December 7th, 2009 by Stefan Constantinescu)

Free DNS Service
Google just released their newest service which is public DNS. DNS is one of the most important services when it comes to using the internet. The main reason to use the service is reliability, speed and increased security. Google has put in other measures to help with overall security.
(December 5th 2009 by serverguy)

Google Phone – Nexus One -
Nexus One is expected to display the latest generation of Linux-based open sourceAndroid operating system. In fact, this is also first phone that will be marketed directly by Google, in turn setting up extremely higher expectations for the product. Engadget has already reviewed the phone before the launch and it beings some interesting set of information you might link to know. The phone is also said to bring tough competition for Apple iPhone.

Google’s Caffeine Search Engine -

Caffeine is the next version of Google’s search-engine infrastructure and will soon be available to the wider audience. Caffeine engine is expected to offer technology to deliver faster and more accurate results. This version was available for test and there is no specific date for launch given yet, but Google is sure to develop it fully in early 2010

Google’s Ebook Store -
Google has always been fond of books and have encouraged it reader to take part often. With that love Google now plans to launch an online store for ebooks, which is expected to come in the first half of 2010. Google Ebook store will have half a million books initially in partner will few publishers. On the launch it is expected to have more than 500,000 books ready to be purchased from online stores such as Amazon.com and Barnesandnoble.com.

Google Chrome OS -

Google Chrome Brower was a great hit and recently it also moved ahead of Apple Safari. And next in store we have Google Chrome OS – an open source, lightweight operating system that will initially be targeted only at netbooks. Google has planned to open-source its code, and will make Google Chrome OS available to users in the second half of 2010

5. Google Drive – GDrive
Users usually have complained of not having enough space for them to store emails, photos, and files. With that in mind, Google came up the idea of Gdrive included in Google pack – online file backup and storage service from Google that integrated with Google services like Gmail, Picasa Web Albums, Google Calendars, and many others. GDrive allows you to access your files from anywhere, anytime, and from any device – be it from your desktop, web browser or cellular phone. Google Drive is highly anticipated and expected to be released in 2010 but it will only be an extended version of Google Docs. Instead of sending attachments, you’ll be able to upload files to Google Drive from Gmail.


What makes google unigue?

Based on my readings from the internet, the things which makes google a unigue one is that Google grows in a natural fashion, unlike any other company I know of. Google develops tools that are internally useful and then releases them to the world. Google does not develop products to sell to the world. Google does not have external contracts, at least in the traditional sense, as far as I can tell. Google is obviously best known for search and for ads associated with search. This is in essence Google’s one true product. It is the one feature Google developed for the outside world. When Google developed search it was no different from a small company. It is what Google has done since then that makes Google different. Google doesn’t answer to any external power. They don’t have anyone they have to deliver a product to. There is no contract with a deadline. Due to not having any external dependencies, Google can continuously iterate over a product until it reaches a state of near perfection. It can stay in internal testing as long as Google wants and no one is going to care. See Gmail, Google Maps, etc. This then allows Google to use the perfect form of the alert process. Continuous iterations and testing and development, continues improvement. Then as Google sees fit, release the products. As they get better and better, more people use them and more money from ads comes in. It’s also unlikely any other company is going to be able to pull this off. Google hit on the formula for ads before anyone else. They now have such a commanding lead in that arena that to compete with them you need deep pockets of money of your own. That makes it difficult to launch a company and follow Google’s lead of avoiding external dependencies and having the near perfect product development process. Google’s contracts are different from most companies’ contracts. Google isn’t developing a product for these companies. All they are doing is giving them an existing product that Google has already completed and released. Development on that product might still be happening, but it happens within Google, not within the kingdom of the contract. Google is still free to develop how ever they want.



References:
http://google.com/
http://www.google-search-engine-optimization.com/2009/01/google-incorporation.html
http://scenariothinking.org/wiki/images/2/2d/GoogleBizModel.png
http://siliconangle.com/blog/2010/02/09/google-launches-competitor-to-twitter-then-facebook-called-google-
http://www.reportlinker.com/p053261/Google-Company-Profile.html
http://www.seoconsult.co.uk/SEO-News/search-engine-marketing/microsoft-increases-market-share-but-google-are-still-top-of-the-search-tree.html
http://mashable.com/2009/08/03/bing-market-share/


lol! You are always welcome to visit on my personal blog:lol!
http://www.megsgang050890.blogspot.com/
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