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 Assignment 6 (Due: December 30, 2009, before 01:00pm)

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Ma.AnnKristineTomada

Ma.AnnKristineTomada


Posts : 46
Points : 53
Join date : 2009-06-23
Age : 35
Location : Davao City

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: ass-6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyThu Dec 24, 2009 5:15 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)



In every company or organization, as we all know they have imposed a mission in which describe why it exist or its purpose and where it in-tends to go, in short it serve as a road map to an organization. The mission reflects the organization’s unique values and vision. Achieving the mission takes the participation and skill of the entire organization. This should be internalized by each and every staff of the organization to be able to achieve their goals. The goals and objectives of every staff member must be aimed toward the mission. However, achieving goals and objectives is not enough. The organization must perform well in key areas on a consistent basis to achieve the mission. These key areas—unique to the organization and the industry in which it competes—can be defined as the organization’s critical success factors.
The critical success factor method is a means for identifying these important elements of success. It was originally developed to align information technology planning with the strategic direction of an organization.

An organization primarily exists to serve its stakeholders; the customers, employees, business partners, shareholders, and communities that benefit from the organization’s existence and growth. The organization’s mission embodies this focus by stating the organization’s purpose, vision, and values. Stakeholders are best served when an organization operates in a manner that ensures the mission is accomplished.

Accomplishing the mission in a logical and systematic way requires the organization to develop a strategy. The strategy encompasses a set of goals or targets that the organization must achieve in a specific period of time. These goals are transformed into lower level tactical plans and activities to be carried out at various levels throughout the organization. This process of strategic planning provides a means for ensuring that the entire organization is focused on a shared purpose and vision.

Critical Success Factors


Critical success factors (CSFs) define key areas of performance that are essential for the organization to accomplish its mission. Managers implicitly know and consider these key areas when they set goals and as they direct operational activities and tasks that are important to achieving goals. However, when these key areas of performance are made explicit, they pro-vide a common point of reference for the entire organization. Thus, any activity or initiative that the organization undertakes must ensure consistently high performance in these key areas; otherwise, the organization may not be able to achieve its goals and consequently may fail to accomplish its mission.




History of the CSF Method


The concept of identifying and applying CSFs to business problems is not a revolutionary new field of work. It dates back to the original concept of “success factors” put forth in management literature by D. Ronald Daniel in the 1960s.8 However, the CSF concepts and approach are still very powerful today and are applicable to many of the challenges being presented in the information technology and security fields.

BEGINNINGS


In the late 1970s and early 1980s, organizations found themselves in the midst of an information revolution. The growth of information systems in organizations resulted in the production of significant amounts of information for analysis and decision making. The advent of the personal computer and the evolution of the field of information “systems” to information “technology” were indicators that the information explosion would continue.

John F. Rockhart, of MIT’s Sloan School of Management, recognized the challenge that the onslaught of information presented to senior executives. In spite of the availability of more information, research showed that senior executives still lacked the information essential to make the kinds of decisions necessary to manage the enterprise [Dobbins 98]. As a result, Rockhart’s team concentrated on developing an approach to help executives clearly identify and define their information needs.

Rockhart’s team expanded on the work of Daniel to develop the CSF approach. Daniel suggested that, to be effective in avoiding information overload, an organization’s information systems must focus on factors that determine organizational success [Rockhart 79]. For ex-ample, in the automotive industry, Rockhart suggested that styling, an efficient dealer organization, and tight control of manufacturing costs are important success factors [Rockhart 79]. Using success factors as a filter, management could then identify the information that was most important to making critical enterprise decisions. Accordingly, the underlying premise is that decisions made in this manner should be more effective because they are based on data that is specifically linked to the organization’s success factors.

How are they important to your business?


Identifying CSF's is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).


Types of Critical Success Factor


There are four basic types of CSF's

They are:
1.Industry CSF's resulting from specific industry characteristics;
2.Strategy CSF's resulting from the chosen competitive strategy of the business;
3.Environmental CSF's resulting from economic or technological changes; and
4.Temporal CSF's resulting from internal organizational needs and changes.

Things that are measured get done more often than things that are not measured.
Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).


Five key sources of Critical Success Factors


MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

1.The industry,
2.Competitive strategy and industry position,
3.Environmental factors,
4.Temporal factors, and
5.Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

A Critical Success Factor Method

Start with a vision:

*Mission statement
*Develop 5-6 high level goals
*Develop hierarchy of goals and their success factors
*Lists of requirements, problems, and assumptions
*Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
*Analysis matrices
*Problems vs. Requirements matrix
*Usage scenarios vs. Requirements matrix
*Solid usage scenarios
*Relationship to Usage Scenarios
*Usage scenarios or "use cases"; provide a means of determining:
*Are the requirements aligned and self-consistent?
*Are the needs of the user being met as well as those of the enterprise?
*Are the requirements complete
*Results of the Analysis

General Advantages of a CSF (Critical Success Factors)-Based Approach

The advantages of developing and applying CSFs are presented. The seemingly endless ways in which they can be of use to an organization speaks to their simple nature and broad applicability.

Of note is Rockhart’s view that one of the most powerful uses of CSFs is to enhance communication among the organization’s managers [Rockhart 79]. The ability to get managers “on the same page” can aid in mobilizing all areas of the organization toward the same goals. Regardless of how CSFs are used, there are several advantages to having this type of common focus for the organization:


1.CSFs can reduce organizational ambiguity. Developing and communicating a set of CSFs can reduce the dependence on the perceived aims of the organization. CSFs reflect the implicit, collective drivers of key managers and as a result are a more dependable and independent articulation of the organization’s key performance areas.

2. CSFs are more dependable than goals as a guiding force for the organization. An organization can set good goals that, in theory, will move the organization toward its mission. However, if the goals are poorly articulated or developed, this is not guaranteed. CSFs are reflective of what good managers do well to move the organization toward its mission, regardless of the quality of the goals that have been set.

3.CSFs are more likely to reflect the current operating environment of the organization. Goal setting tends to be a cyclical (i.e., yearly) activity that is seldom revisited until performance measurement. Used properly, CSFs are likely to be more dynamic and to reflect current operating conditions (particularly because of the many sources of CSFs).

4.CSFs provide a key risk-management perspective for the organization to consider. The risk perspective of executive-level managers is built into CSFs, so their “radar screen” is exposed to the organization as a whole.

5.CSFs can be valuable for course correction. When CSFs are made explicit, managers often realize that their perception of what is important to the organization may not match reality or they may realize that they don’t fully understand the current operational climate. Thus, they can use CSFs to realign their operating activities.






REFERENCES:


The Critical Success Factor Method:
Establishing a Foundation for Enterprise Security Management
Author: Richard A. Caralli

http://en.wikipedia.org/wiki/Critical_success_factor


Last edited by Ma.AnnKristineTomada on Tue Jan 12, 2010 9:53 pm; edited 2 times in total
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Ma.AnnKristineTomada

Ma.AnnKristineTomada


Posts : 46
Points : 53
Join date : 2009-06-23
Age : 35
Location : Davao City

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: ass-6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyThu Dec 24, 2009 5:16 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)



In every company or organization, as we all know they have imposed a mission in which describe why it exist or its purpose and where it in-tends to go, in short it serve as a road map to an organization. The mission reflects the organization’s unique values and vision. Achieving the mission takes the participation and skill of the entire organization. This should be internalized by each and every staff of the organization to be able to achieve their goals. The goals and objectives of every staff member must be aimed toward the mission. However, achieving goals and objectives is not enough. The organization must perform well in key areas on a consistent basis to achieve the mission. These key areas—unique to the organization and the industry in which it competes—can be defined as the organization’s critical success factors.
The critical success factor method is a means for identifying these important elements of success. It was originally developed to align information technology planning with the strategic direction of an organization.

An organization primarily exists to serve its stakeholders; the customers, employees, business partners, shareholders, and communities that benefit from the organization’s existence and growth. The organization’s mission embodies this focus by stating the organization’s purpose, vision, and values. Stakeholders are best served when an organization operates in a manner that ensures the mission is accomplished.

Accomplishing the mission in a logical and systematic way requires the organization to develop a strategy. The strategy encompasses a set of goals or targets that the organization must achieve in a specific period of time. These goals are transformed into lower level tactical plans and activities to be carried out at various levels throughout the organization. This process of strategic planning provides a means for ensuring that the entire organization is focused on a shared purpose and vision.

Critical Success Factors


Critical success factors (CSFs) define key areas of performance that are essential for the organization to accomplish its mission. Managers implicitly know and consider these key areas when they set goals and as they direct operational activities and tasks that are important to achieving goals. However, when these key areas of performance are made explicit, they pro-vide a common point of reference for the entire organization. Thus, any activity or initiative that the organization undertakes must ensure consistently high performance in these key areas; otherwise, the organization may not be able to achieve its goals and consequently may fail to accomplish its mission.

General Advantages of a CSF (Critical Success Factors)-Based Approach

The advantages of developing and applying CSFs are presented. The seemingly endless ways in which they can be of use to an organization speaks to their simple nature and broad applicability.

Of note is Rockhart’s view that one of the most powerful uses of CSFs is to enhance communication among the organization’s managers [Rockhart 79]. The ability to get managers “on the same page” can aid in mobilizing all areas of the organization toward the same goals. Regardless of how CSFs are used, there are several advantages to having this type of common focus for the organization:


1.CSFs can reduce organizational ambiguity. Developing and communicating a set of CSFs can reduce the dependence on the perceived aims of the organization. CSFs reflect the implicit, collective drivers of key managers and as a result are a more dependable and independent articulation of the organization’s key performance areas.

2. CSFs are more dependable than goals as a guiding force for the organization. An organization can set good goals that, in theory, will move the organization toward its mission. However, if the goals are poorly articulated or developed, this is not guaranteed. CSFs are reflective of what good managers do well to move the organization toward its mission, regardless of the quality of the goals that have been set.

3.CSFs are more likely to reflect the current operating environment of the organization. Goal setting tends to be a cyclical (i.e., yearly) activity that is seldom revisited until performance measurement. Used properly, CSFs are likely to be more dynamic and to reflect current operating conditions (particularly because of the many sources of CSFs).

4.CSFs provide a key risk-management perspective for the organization to consider. The risk perspective of executive-level managers is built into CSFs, so their “radar screen” is exposed to the organization as a whole.

5.CSFs can be valuable for course correction. When CSFs are made explicit, managers often realize that their perception of what is important to the organization may not match reality or they may realize that they don’t fully understand the current operational climate. Thus, they can use CSFs to realign their operating activities.






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alma cabase

alma cabase


Posts : 56
Points : 58
Join date : 2009-06-20

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyThu Dec 24, 2009 11:26 pm

flower Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words) flower

Types of Critical Success Factor
There are four basic types of CSF's
They are:
1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.
Things that are measured get done more often than things that are not measured.
Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).
Definitions
>>an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis
>>any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. The identification and strengthening of such factors may be similar.
>>is a business term for an element which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement.

Steps for "critical success factors" approach
Step One: Establish your business’s or project’s mission and strategic goals
Step Two: For each strategic goal, ask yourself “what area of business or project activity is essential to achieve this goal?”

MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:
1. The industry,
2. Competitive strategy and industry position,
3. Environmental factors,
4. Temporal factors, and
5. Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 112

Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Critical Success Factors.
As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Step Four: Identify how you will monitor and measure each of the CSFs.
Step Five: Communicate your CSFs along with the other important elements of your business or project’s strategy.
Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Critic10

Thus, this information I had gathered through my data mining about critical success factor are summarized, though it was quite ambiguous in first place to define what best approaches to identify CSF’s because there are a lot of resources and information about CSF in the internet. But the one I had given in this page identify the most simplest way about critical success factor however there would be much to define about what is critical success factor and there would be lessen if would sum it all but on the other hand CSF identify key areas of activity in which favorable results are absolutely necessary to reach goals. Where areas must be flourishing and aiming for the business success factor that would be critically directed for the success of the organization and it should be constant and carefully plan from the management and team, in addition to every single detailed should be listed and focus for it might be a factor for the success of the company.
It was quite hazy to define what best approaches to identify Critical Success Factors (CSFs) because there are lot of resources and information that are available in the books and in the internet. The data that I had given about CSFs above is one of the simplest ways. CSFs are used by organizations to give focus on a number of factors that help define its success. They help the organization and its personnel to understand the key areas in which to invest their resources and time. Ideally, these CSFs are observable in terms of the impact on the organization to allow it to have guidance and indications on its achievement of them. Other hand CSF identifies key areas of activity in which favorable results are absolutely necessary to reach goals. But these keys also have their limitation. There is a significant degree of variability that could result from the qualitative input required. Thus, there could be significant differences in what various people consider CSFs in industries and organizations to be, necessitating considerable effort and discussion in determining them.

References:
http://rapidbi.com/created/criticalsuccessfactors.html#WhatareCSFs
http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php
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John Cesar E. Manlangit

John Cesar E. Manlangit


Posts : 43
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Join date : 2009-06-22

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Assignment 6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyFri Dec 25, 2009 8:16 pm

Critical Success Factors is a methodology in Organization Information Requirements Analysis. Critical Success Factors is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

Identifying CSF's is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).

Uniqueness of critical success factors
Also depending upon the location, technology, human capital, local markets, organization structure, and many more such attributes, each organization has a few critical success factors which are of utmost importance for it to excel in the marketplace and achieve its goals and vision.

Academic Background/ History

The principle of identifying critical success factors as a basis for determining the information needs of managers was proposed by RH Daniel (1961 Harvard Business Review - HBR) as an interdisciplinary approach with a potential usefulness in the practice of evaluation within library and information units but popularized by F Rockart (1979 Harvard Business Review - HBR). In time many academics have applied the methodology increasingly outside the educational establishment.
The idea is very simple:
In any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so.
The following as an example of generic CSF's:
• New product development,
• Good distribution, and
• Effective advertising
Factors that remain relevant today for many organizations.

Main Aspects of CSFs

CSFs are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSFs: the industry, competitive strategy and industry position, environmental factors, temporal factors, and managerial position (if considered from an individual's point of view).

Types of Critical Success Factor

There are four basic types of CSF's
They are:
1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.
Things that are measured get done more often than things that are not measured.
Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).

Value of critical success factors

Understanding of the critical success factors is of utmost importance as they drive the strategy for any company. Critical success factors are considered as an important component of strategic planning and a means for organizations to focus and validate important activities, initiatives and projects. Critical success factors is a useful concept in explicating the things that people at best knew intuitively and sometimes accidentally to direct their efforts towards staying competitive and realizing the vision.

For strategic planners critical success factors provide a basis for collecting and validating the information. Where there is an overload of information, which is a possibility today, thanks to progress made in communication and information technology, critical success factors act as a filter to check the relevance of information.

Through the process of strategic planning an organization:
• Identifies the factors critical for the industry for the given timeframe
• Assesses factors critical specifically to the organization
• Decides on the trade-offs that can be made in other areas without compromising on the long term profitability of the company
• Finally identifies the goals which help it in fulfilling the industry wide critical success factors
• Further identify the critical success factors to achieve the goals set by it (this sets the focus for senior management team for monitoring and reviewing the progress)


How to Identify the Critical Success Factors

1. Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).
2. Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.
3. Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.
4. Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.
5. Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its . Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.

6. Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.

How to write a good Critical Success Factor - CSF's

In an attempt to write good CSF's, a number of principles could help to guide writers. These principles are:
• Ensure a good understanding of the environment, the industry and the company – It has been shown that CSF's have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customized for companies and individuals and the customization results from the uniqueness of the organization.
• Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organization's CSF's Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organization's strategy and also resulting CSF's
• Develop CSF's which result in observable differences – A key impetus for the development of CSF's was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSF's which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSF's in observable terms would be helpful.
• Develop CSF's that have a large impact on an organization's performance – By definition, CSF's are the "most critical" factors for organizations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSF's were developed, it is important to thus identify the actual CSF's, i.e. the ones which would have the largest impact on an organization's (or individual's) performance.

A Critical Success Factor Method

Start with a vision:
• Mission statement
• Develop 5-6 high level goals
• Develop hierarchy of goals and their success factors
• Lists of requirements, problems, and assumptions
• Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
• Analysis matrices
• Problems vs. Requirements matrix
• Usage scenarios vs. Requirements matrix
• Solid usage scenarios
• Relationship to Usage Scenarios
• Usage scenarios or "use cases"; provide a means of determining:
o Are the requirements aligned and self-consistent?
o Are the needs of the user being met as well as those of the enterprise?
o Are the requirements complete
• Results of the Analysis

http://rapidbi.com/created/criticalsuccessfactors.html
http://www.ehow.com/how_5195052_identify-critical-success-factors.html
http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php
http://www.alagse.com/strategy/s4.php
http://en.wikipedia.org/wiki/Critical_success_factor
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Jethro Alburo Querubin

Jethro Alburo Querubin


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: critical success factor   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyFri Dec 25, 2009 11:37 pm

Critical Success Factors

Every organization has a mission that describes why it exists (its purpose) and where it intends to go (its direction). The mission reflects the organization’s unique values and vision. Achieving the mission takes the participation and skill of the entire organization. The goals and objectives of every staff member must be aimed toward the mission. However, achieving goals and objectives is not enough. The organization must perform well in key areas on a consistent basis to achieve the mission. These key areas—unique to the organization and the industry in which it competes—can be defined as the organization’s critical success factors.The critical success factor method is a means for identifying these important elements of success. It was originally developed to align information technology planning with the strategic direction of an organization. However, in research and fieldwork undertaken by members of the Survivable Enterprise Management (SEM) team at the Software Engineering Institute, it has shown promise in helping organizations guide, direct, and prioritize their activities for developing security strategies and managing security across their enterprises. This report describes the critical success factor method and presents the SEM team’s theories and experience in applying it to enterprise security management.

Critical success factors (CSFs) define key areas of performance that are essential for the organization
to accomplish its mission. Managers implicitly know and consider these key areas when they set goals and as they direct operational activities and tasks that are important to achieving goals. However, when these key areas of performance are made explicit, they provide a common point of reference for the entire organization. Thus, any activity or initiative that the organization undertakes must ensure consistently high performance in these key areas; otherwise, the organization may not be able to achieve its goals and consequently may fail to accomplish its mission.
Identifying the things that really matter for success
So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.
That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.
As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.
The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.
Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.
Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."
He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."
Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.
Using the Tool: An Example
CSFs are best understood by example. Consider a produce store "Farm Fresh Produce", whose mission is:

"To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction."

(For more on this example, and how to develop your mission statement, see our article on Vision Statements and Mission Statements.)

The strategic objectives of Farm Fresh are to:
• Gain market share locally of 25%.
• Achieve fresh supplies of "farm to customer" in 24 hours for 75% of products.
• Sustain a customer satisfaction rate of 98%.
• Expand product range to attract more customers.
• Have sufficient store space to accommodate the range of products that customers want.
In order to identify possible CSFs, we must examine the mission and objectives and see which areas of the business need attention so that they can be achieved. We can start by brainstorming what the Critical Success Factors might be (these are the "Candidate" CSFs.)
Objective Candidate Critical Success Factors
Gain market share locally of 25% Increase competitiveness versus other local stores
Attract new customers
Achieve fresh supplies from "farm to customer" in 24 hours for 75% of products Sustain successful relationships with local suppliers
Sustain a customer satisfaction rate of 98% Retain staff and keep up customer-focused training
Expand product range to attract more customers Source new products locally
Extend store space to accommodate new products and customers Secure financing for expansion
Manage building work and any disruption to the business
Once you have a list of Candidate CSFs, it's time to consider what is absolutely essential and so identify the truly Critical Success Factors.

And this is certainly the case for Farm Fresh Produce. One CSF that we identify from the candidate list is "Sustain successful relationships with local suppliers." This is absolutely essential to ensure freshness and to source new products.

Another CSF is to attract new customers. Without new customers, the store will be unable to expand to increase market share.

A third CSF is financing for expansion. The store's objectives cannot be met without the funds to invest in expanding the store space.

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Pic110

Tip: How Many CSFs?
Whilst there is no hard and fast rule, it's useful to limit the number of CSFs to five or fewer ABSOLUTE essentials. This helps you maintain the impact of your CSFs, and so give good direction and prioritization to other elements of your business or project strategy.
Using the Tool: Summary Steps
In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

Step One: Establish your business's or project's mission and strategic goals (click here for help doing this.)

Step Two: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.
Tip: How Many CSFs?
To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.
• Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
• Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
• Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
• Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.
Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Step Four: Identify how you will monitor and measure each of the CSFs.

Step Five: Communicate your CSFs along with the other important elements of your business or project's strategy.

Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.
Key Points
Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.

How to Identify the Critical Success Factors
1. Step 1
Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).
2. Step 2
Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.
3. Step 3
Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.
4. Step 4
Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.
5. Step 5
Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its manufacturing process . Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.
6. Step 6
Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.
Tips & Warnings
The work doesn't end after you have identified the factors that will influence the success of your business. You want to make sure that your strategic plan is carefully implemented and that everyone in your business understands the existence of these factors. Your employees should be on the same page as you are in implementing your strategic plan. They should also be informed of your business goals to motivate productivity in the organization.

Reference:
http://www.mindtools.com/pages/article/newLDR_80.htm

http://www.ehow.com/how_5195052_identify-critical-success-factors.html

Caralli, Richard A., 2004. The Critical Success Factor Method: Establishing a Foundation for
Enterprise Security Management. [pdf]
Available at: www.cert.org/archive/pdf/04tr010.pdf
[Accessed 25 December 2009]
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Jovylin O. Sandoval

Jovylin O. Sandoval


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyMon Dec 28, 2009 5:18 am


Critical Success Factor

When you’re looking for something that will be a technique for eliciting information requirements of managerial users, that's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.

By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project. As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."
He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."


Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.

Identifying CSF’s is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them. CSF's is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).


Types of Critical Success Factor

To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.

Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.

Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.

Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.

Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.


Five key sources of Critical Success Factors

CSF's are tailored to a firm's or managers particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

1. The industry,
2. Competitive strategy and industry position,
3. Environmental factors,
4. Temporal factors, and
5. Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

MAIN ASPECTS OF Critical Success Factors and their use in analysis:

1. Industry-based factor: There are some CSF's common to all companies operating within the same industry. Different industries will have unique, industry-specific CSF's.

An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.

In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's. Some trade associations offer benchmarking across possible common CSF's.

2. Competitive strategy or industry position: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF's.

Not all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's
The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.

3. Environmental Factors: Economic, regulatory, political, and demographic changes create CSF's for an organization.

These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends.

An example of environmental factors affecting an organization could be a de-merger.

4. Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived.

Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion.
Theoretically these would include a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group".

Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organizations.

For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

5. Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization.

Managerial position. This is important if CSF's are considered from an individual's point of view.
For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control.

In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.


Steps for Critical Success Factor Approach

Here are the steps that used iteratively, will help you identify the CSFs for your business or project:

1. Establish your business's or project's mission and strategic goals.
2. For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs or may refer too to the CSF types given above.
3. Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors. As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.
4. Identify how you will monitor and measure each of the CSFs.
5. Communicate your CSFs along with the other important elements of your business or project's strategy.
6. Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.


The key points to remember, that before you start the journey looking at CSFs it is important to realize that the specific factors relevant for you will vary from business to business and industry to industry. The key to using CSFs effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoids wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.

Therefore success in determining the CSFs for your organization is to determine what is central to its future and achievement of that future.

References:

• http://www.army.mil/ArmyBTKC/focus/cpi/csf.htm
• http://www.mindtools.com/pages/article/newLDR_80.htm

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Michael George Guanzon

Michael George Guanzon


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyMon Dec 28, 2009 5:52 am

Critical Success Factor

CSF is a methodology for identifying corporate information requirements. It is a technique for eliciting of managerial users. It is based on the concept of “success factors” first discussed in the management literature in 1961 by Ronald Daniel. John Rockart (1982) has written extensively about this concept. The objective of CSF is to help MIS directors understand the factors important to senior end users and then develop an information system to achieve these factors. Rockart defines CSF as the new key areas where “things must go right” for the business to flourish. If the results are inadequate, the organization’s effort for the period will be less than desired.

As the name implies, the pivotal characteristics of CSF is the set of factors the manager considers critical for the success of the firm. Once identified, these factors are stated as objectives. The information required to monitor the performance of these objectives is then identified.

The CSF’s for any business or business function are the limited number of areas (usually four to six) in which satisfactory results will ensure the firm’s successful overall performance. These are the activities that have a major impact on short-term effectiveness as well as long-term growth. Although CSF’s vary widely by industry and across firms, they are generally derived from the same sources. Through a succession of applications of the CSF methodology in several consulting organizations, six major sources of CSF’s are identified:

1. Industry-based factor: determined by the characteristics of the industry itself. For example, in the automobile industry a CSF is product quality.

2. Competitive strategy and industry position: an individual firm’s situation determined by it’s history, competitive position, and strategy. For example, a CSF for a company in financial difficulties could be cash flow.

3. Environmental factors: areas over which an organization has little control – for example, governmental regulations such as energy standards for automobiles or emission controls for steel mills.

4. Temporal Factors: an activity or activities within the firm that becomes critical for a time period, because an unusual event has occurred. These factors may be “problems” or “opportunities” - for example, inventory management.

5. Managerial role: each functional managerial position has a generic set of CSF’s associated with it. For example, production managers are concerned with cost control, productivity, quality, and so on.

6. Managerial “world view”: the perspective brought to their job by managers. Perceived CSFs differ significantly from manager to manager – for example, carrying out the role of caretaker versus the role of change agent.


Types of Critical Success Factor

They are:
1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.


Things that are measured get done more often than things that are not measured.

Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).


Examples of Critical Success factors

Statistical research into CSF’s on organizations has shown there to be seven key areas. These CSF's are:
1. Training and education
2. Quality data and reporting
3. Management commitment, customer satisfaction
4. Staff Orientation
5. Role of the quality department
6. Communication to improve quality, and
7. Continuous improvement


These were identified when Total Quality was at its peak, so as you can see have a bias towards quality matters. You may or may not feel that these are right or indeed critical for your organization.

The Critical Success Factors we have identified and us in the BIR process are captured in the mnemonic PRIMO-F
1. People - availability, skills and attitude
2. Resources - People, equipment, etc
3. Innovation - ideas and development
4. Marketing - supplier relation, customer satisfaction, etc
5. Operations - continuous improvement, quality,
6. Finance- cash flow, available investment etc

The CSF approach is a series of individual interviews with a firm’s executives to determine their own CSFs as they perceive them in their current roles. The interviews (usually involving five to twenty executives) are conducted in two or three sessions. The results are then analyzed to determine the organization’s CSF’s. If the top two or three levels of executives are interviewed, the CSFs will usually reveal a hierarchical structure, and the CSFs for the organization as a whole can be extracted from the lists of individual CSFs.


Steps for CSF Approach

Since it was devised, the CSF methodology has been most frequently utilized in the three ways: clarifying managerial focus, developing top management information needs, and setting information system priorities.

1. Clarifying Managerial Focus: The use of CSFs can help reconcile diverging individual views of the organization even if there exists a clearly defined corporate mission and explicitly stated objectives. The process of “securing managerial agreement” is essential, because it is necessary to define what is critical for different functional areas before an information system can be built to assist the managers of those areas.

2. Developing Top Management Information Needs: CSFs are interpreted so that we can identify the information databases or decision support systems needed by top management.

3. Setting Information System Priorities: In this case, the CSFs are analyzed to determine the relative priorities among the systems to be developed. Since CSFs provide strong evidence of areas that management considers important to the success of organization, it follows that systems supporting these areas should receive priority.


A Critical Success Factor Method

Start with a vision:
• Mission statement
• Develop 5-6 high level goals
• Develop hierarchy of goals and their success factors
• Lists of requirements, problems, and assumptions
• Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
• Analysis matrices
• Problems vs. Requirements matrix
• Usage scenarios vs. Requirements matrix
• Solid usage scenarios
• Relationship to Usage Scenarios
• Usage scenarios or "use cases"; provide a means of determining:
o Are the requirements aligned and self-consistent?
o Are the needs of the user being met as well as those of the enterprise?
o Are the requirements complete
• Results of the Analysis


How to write a good Critical Success Factor

In an attempt to write good CSF's, a number of principles could help to guide writers. These principles are:
Ensure a good understanding of the environment, the industry and the company – It has been shown that CSF's have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customized for companies and individuals and the customization results from the uniqueness of the organization.

Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organization's CSF's Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organization's strategy and also resulting CSF's.

Develop CSF's which result in observable differences – A key impetus for the development of CSF's was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSF's which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSF's in observable terms would be helpful.

Develop CSF's that have a large impact on an organization's performance – By definition, CSF's are the "most critical" factors for organizations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSF's were developed, it is important to thus identify the actual CSF's, i.e. the ones which would have the largest impact on an organization's (or individual's) performance.



References:
• http://www.army.mil/ArmyBTKC/focus/cpi/csf.htm
• MIS Planning: “Part IV-Application Planning and System Development”, p. 404-405
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vanessa may caneda

vanessa may caneda


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyMon Dec 28, 2009 10:52 am

Identify and discuss the steps for "critical success factors" approach?

What is a Critical Success Factor?

Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. Most smaller and more pragmatic businesses can still use CSF’s but we need to take a different, more pragmatic approach.
Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful.it is a business term for an element which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement.
As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”.
It is an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis.
Critical success factors are those factors vital for a business to succeed. These factors can range from product quality and revenue to training/education and goal setting. Each business is responsible for identifying those success factors that will take its business to the "next level" and ensure its viability for the future.

Types of Critical Success Factor

*Industry -resulting from specific industry characteristics; these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
* Environmental -resulting from economic or technological changes; and these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
* Strategic -resulting from the chosen competitive strategy of the business; these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
* Temporal -resulting from internal organizational needs and changes. these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.

Things that are measured get done more often than things that are not measured.

Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).

Five key sources of Critical Success Factors

MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

The Industry
Industry: There are some CSF's common to all companies operating within the same industry. Different industries will have unique, industry-specific CSF's

An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.

In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's. Some trade associations offer benchmarking across possible common CSF's.

Competitive strategy and industry position
Competitive position or strategy: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF's
Not all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's
The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.

Environmental Factors
Environmental changes: Economic, regulatory, political, and demographic changes create CSF's for an organization.
These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends.
An example of environmental factors affecting an organization could be a de-merger.

Temporal Factors
Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived. Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion. Theoretically these would include a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group".
Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organizations.
For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

Managerial Position
Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization.
Managerial position. This is important if CSF's are considered from an individual's point of view.
For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control. In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.


Using Critical Success Factors for Strategic and Business Planning
Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 CSFstrategicplanning

Following is a sample list of the more common success factors.

This list should serve only as a guide to get you started. Some of these factors will be irrelevant in a particular industry or competitive situation; others may need to be added, as appropriate.

The factors are grouped into three categories of organizational competency, you will use your own differentiators.

Examples of Success Factors:

Understanding of Market:

* Sensitivity to changing market needs
* Understanding of how and why customers buy
* Innovative response to customer needs
* Consumer loyalty
* Linkage of technology to market demand
* Link marketing to production
* Investment in growth markets
* Knowing when to shift resources from old to new products
* Long-term view of market-development and resources
* Ability to target and reach segments of market
* Identify and exploit global market
* Product-line coverage
* Short time to market for new products
* Lack of product-line overlap
* Identification and positioning to fulfill customer needs
* Unique positioning advantage
* Strong brand image and awareness
* Understanding of competitors' capabilities and decision rules
* Sensitivity to cues for co-operation
* Prevention of price wars
* Aggressive commitment when required
* Willingness to form inter company coalitions
* Maximizing payback from marketing response to resources

Marketing Variables:

* Distribution coverage, delivery speed, and prominence
* Co-operative trade relations
* Advertising budget and copy effectiveness
* Promotion magnitude and impact
* Sales force size and productivity
* Customer service and feedback
* High product quality
* Patent protection
* Low product cost
* Ability to deliver high value to user
* Large marketing resource budget

Decision making:

* Marketing research quality
* Information system power
* Analytic support capability
* Develop human resources
* Attract the best personnel
* Managerial ability and experience
* Quick decision and action capability
* Organizational effectiveness
* Learning systematically from past strategies

Steps for "critical success factors" approach

Step 1

Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).

Step 2

Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.

Step 3

Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.

Step 4

Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.

Step 5

Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its manufacturing process. Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.

Step 6

Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

1. Establish your business's or project's mission and strategic goals.
2. For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.
3. Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.
4. Identify how you will monitor and measure each of the CSFs.
5. Communicate your CSFs along with the other important elements of your business or project's strategy.
6. Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.

Key Points

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.



http://www.mindtools.com/pages/article/newLDR_80.htm
http://rapidbi.com/created/criticalsuccessfactors.html
http://www.ehow.com/facts_5247271_critical-success-factors.html


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyMon Dec 28, 2009 4:22 pm

In a company, it is vital to consider the critical success factors of its business venture in order for it to be more aware of taking risk advantages and certain activities for its development and growth. In consideration with these certain factors, the organization will be able to know how to go through certain activities in the company for achieving its goals.

Critical Success Factor, as based in Wikipedia, is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The concept of "success factors" was developed by D. Ronald Daniel of McKinsey & Company in 1961. The process was refined by Jack F. Rockart in 1986. In 1995, James A. Johnson and Michael Friesen applied it to many sector settings, including health care. The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979).

In any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project. By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it. These are the steps that used iteratively, will help you identify the CSFs for your business or project:

1. Establish your business's or project's mission and strategic goals. Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).

2. For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs. Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.

3. Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Critical Success Factors. As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively. Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.

4. Identify how you will monitor and measure each of the CSFs. Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.

5. Communicate your CSFs along with the other important elements of your business or project's strategy. Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its manufacturing process. Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.

6. Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one. Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.

It is evident that to gain and provide a comprehensive map or 'picture' organizational information needs should be analyzed by e.g. classifying them according to the most appropriate criteria for the organization in question. One way to conduct the analysis is to look at the needs for factual or qualitative internal and external information. However, the operating business environment of the organization determines the nature of needs for more specific types of information. CSFs are used by organizations to give focus on a number of factors that help define its success. It helps the organization and its personnel to understand the key areas in which to invest their resources and time. Ideally, these CSFs are observable in terms of the impact on the organization to allow it to have guidance and indications on its achievement of them.

CSF approach should be used as part of a battery of methods in determining the Strategic Information Management needs of the organization and in contributing to the design of systems that aid competitive advantage. Therefore, it should be decided to how detailed level the analysis of these needs should be taken. Therefore, the analysis of these information needs requires more specialized knowledge of the nature of the industrial or service sector the organization is in.


References:
http://www.coursework4you.co.uk/essays-and-dissertations/critical-success-factors.php
http://www.mindtools.com/pages/article/newLDR_80.htm
http://rapidbi.com/created/criticalsuccessfactors.html
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JerusalemAlvaira




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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Critical Success Factors   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyMon Dec 28, 2009 5:07 pm

Assignment 6 (Due: December 30, 2009, before 01:00pm)Identify and discuss the steps for "critical success factors" approach? (At least 1,500 words)

Critical Success Factors

For me, Critical Success Factors are steps that are necessary for the company to achieve its success. The term Critical Success Factors also refer to the key factors which are unique in each company or organization which are necessary to complete the company’s mission.

How does the term Critical Success Factor (CSF) defined? The definitions are taken from the site http://rapidbi.com/created/criticalsuccessfactors.html

Critical Success Factor - an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis.

Critical Success Factor - any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. The identification and strengthening of such factors may be similar. ..

Critical Success Factor (CSF) or Critical Success Factors is a business term for an element which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement.

Types of Critical Success Factor

There are four basic types of CSF's
They are:
  • Industry CSF's resulting from specific industry characteristics;

  • Strategy CSF's resulting from the chosen competitive strategy of the business;

  • Environmental CSF's resulting from economic or technological changes; and

  • Temporal CSF's resulting from internal organizational needs and changes.


Aside from the definition and the identification of the basic types of Critical Success Factors, http://rapidbi.com/created/criticalsuccessfactors.html also enumerated the methods of the said approach:

A Critical Success Factor Method
Start with a vision:
• Mission statement
• Develop 5-6 high level goals
• Develop hierarchy of goals and their success factors
• Lists of requirements, problems, and assumptions
• Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
• Analysis matrices
• Problems vs. Requirements matrix
• Usage scenarios vs. Requirements matrix
• Solid usage scenarios
• Relationship to Usage Scenarios
• Usage scenarios or "use cases"; provide a means of determining:
• Are the requirements aligned and self-consistent?
• Are the needs of the user being met as well as those of the enterprise?
• Are the requirements complete
• Results of the Analysis

These steps vary in different companies depending on their Critical Success Factors (CSF’s), needs, mission and objectives. Other steps on CSF’s approach came from http://www.paullemberg.com/criticalfactors.html. What are these steps?

Step 1: Identify your critical success factors
Step 2: Establishing the measurements
Step 3: Setting the baseline
Step 4: Set new goals
Step 5: Closing the gap
Step 6: The Ben Franklin Rotation Program

Step 1: Identify your critical success factors
The first step is to identify your special set of critical success factors. You may have thought this through in the past; you may think you know them intuitively. When asked "What matters?", many executives reflexively say things like sales, customers, people, or product development. These are all good answers, and they may be correct answers, but you will want to think deeper and broader.

Be specific when you identify your factors. Don't say "people" when the issue is recruiting, employee satisfaction, training or compensation. Don't say "marketing" or "sales" when the issue is lead generation.

Test your assumptions by imagining a decline in a particular factor. How would that impact your business? Now imagine an improvement in that factor. How would that impact your business?

In selecting factors, limit your list to no more than seven. Why seven? Cognitive theory suggests that human minds are efficient at juggling from five to nine separate trains of thought - the average and oft- quoted number is seven. Our plan is for you to keep your eye on the ball, you want to limit the balls to those you can keep your eye on.


Step 2: Establishing the measurements
Your next step is to establish a measurement scale for each critical factor. Some of these measures will be quantitative; some qualitative. Sales is an easy one: dollars of revenue measured against budget. Leads generated is also easy - how many? You can further break down sales by product and leads by sources, or you can stick to the consolidated numbers. Choose the measure which best reflects your understanding of how the issue affects your business.

Everything is measurable, you just need the right system. How can you measure your effectiveness in sales compensation? You could establish a compound metric which includes total compensation as a percentage of sales revenue, juxtaposed against goal attainment.

Marketing communications is also difficult. One way to measure this is to subjectively assess the quality of your marcom pieces; you could also measure whether you have the total complement of marcom pieces you require. Or, measure whether prospects respond to your marcom efforts. Most likely you will combine all three to get one measure.

A final example is measuring your efforts in the area of your Board of Directors / Board of Advisors. Measures include: do you have one? Are all the board seats filled? Is the board effective for your intended purpose? Measuring the Board factor would likely blend each of these.


Step 3: Setting the baseline
Once you've established a measurement structure for a factor, the next step is setting a baseline.

Each factor should be set against a normalizing scale ranging from 1 to 10. Subjectively this can translate into non-performing(1), poor (2-3) , mediocre (4-5), good (6-7), great (8-9), and outstanding (10).

If your sales run-rate is $10 million, determine whether that is a 1, a 5, or a 10. Your answer depends of course on whether you consider performance against budget, performance against stretch goals, or performance against "home-run-out-of-the-park" goals.

If your baseline for Board of Directors is two unfilled board seats - is that a 5 (mediocre) or a poor (2-3)? Only you can decide. Although this ultimately is a subjective process, you want to make it as objective as possible.


Step 4: Set new goals
Next, create a "gap" between where you are - your baseline - and your target for that factor. You already have a sales plan, so your gap exists between your current revenue and your budgeted revenue.

You may consider your baseline a 5, and your target an 8. Implicit in this 1- 10 scale are judgements about your intentions: will reaching your budgeted revenue put you at 8 (almost great) or 10 (outstanding)?

Where do you want to peg your efforts? If you've assessed your employee training at a 4 (mediocre), are you shooting for a 7 (good) or a 9 (great)? You can see from this how your measurement structure and goal system will impact how you allocate your company's resources and energy.


Step 5: Closing the gap
You now have a baseline and a target for each factor. Between them they define a factor gap - your challenge is to close it. Each gap becomes the focus of a meditation which asks the question: What will close the gap between our current level of this factor and our desired level? What possible actions will raise that measurement?

You may have intuitive responses to these questions, and when appropriate, trust your gut. If need be, back that gut response with research - but only when cost effective.

(Sometimes the most cost effective research is implementation, particularly in simple matters.)

Use any idea generation process you are comfortable with. Develop several possible initiatives to raise the level of that factor. With luck your ideas will work together and harmonize in terms of impact or implementation requirements.

If you create competing ideas, select the best alternatives. Choose based on return on investment, required resources, scheduling conflicts, time to impact, total cost, and likelihood of success versus risk of failure.

Depending on the specific factor, and the size of the gap, you may plan to close it in stages or shoot the gap all at once. You can launch one initiative at a time, or implement several initiatives in parallel. You may find my GamePlan!" methods useful in designing your gap-closing programs.

Once you launch your gap-closing initiatives, continually measure your results. Report your progress to participants and stakeholders, and post it publicly.


Step 6: The Ben Franklin Rotation Program
As a young adult, Ben Franklin identified thirteen virtues he aspired to. In order to implement these virtues in his life he devised a "Plan for Self Examination", a program whereby he focused his attention, one virtue at a time, for one week at a time, rotating through the entire list four times a year.

He kept a detailed log of the actions he took to develop the virtues in himself, along with his personal results.

I've adapted Franklin's concept and called it the Ben Franklin Rotation Program. At any point in time, you will have in place a program for improving every one of your critical factors. But in any given week, your primary attention will be on only one factor.

Using Franklin's principles, at the beginning of each week, focus your mind - or collective mind of your management team - on improving that week's factor. What new actions can you take, what new attitudes can you adopt, what new or renewed approaches are available - which will enhance your performance in that one specific area? Do that "thing" wholeheartedly for the entire week.

Franklin also shows us how to track your progress in this venture. Create a score sheet detailing your Critical Success Factors. This sheet should detail each factor, its measurements, your current 1-10 rating and your target rating, along with your next action steps for improving that rating.

Each factor also gets a weight, which enables you to develop an overall score. Each week, re-rate all the factors on the score sheet, and graph your progress. You may also graph the overall score. Publish the score sheet and the graphs. You can establish a reward system based on individual progress, or, using the factor weights, you can develop a bonus structure which incentivizes total progress.

This simple system will focus your attention on improving each one of your critical success factors. With carefully selected factors, you insure both rapid performance increases and balance in your company.


Reference:
http://rapidbi.com/created/criticalsuccessfactors.html
http://www.paullemberg.com/criticalfactors.html

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creza_jill_bulacito

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Assignment 6(MIS2)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyTue Dec 29, 2009 9:36 am


Critical Success Factors
Identifying the things that really matter for success

So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.
That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.
As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.
The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."
He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."
Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.


Using the Tool: An Example

CSFs are best understood by example. Consider a produce store "Farm Fresh Produce", whose mission is:
"To become the number one produce store in Main Street by selling the highest quality, freshest farm produce, from farm to customer in under 24 hours on 75% of our range and with 98% customer satisfaction."
The strategic objectives of Farm Fresh are to:
• Gain market share locally of 25%.
• Achieve fresh supplies of "farm to customer" in 24 hours for 75% of products.
• Sustain a customer satisfaction rate of 98%.
• Expand product range to attract more customers.
• Have sufficient store space to accommodate the range of products that customers want.
In order to identify possible CSFs, we must examine the mission and objectives and see which areas of the business need attention so that they can be achieved. We can start by brainstorming what the Critical Success Factors might be (these are the "Candidate" CSFs.)

Objective Candidate Critical Success Factors
Gain market share locally of 25%
Increase competitiveness versus other local stores
Attract new customers Achieve fresh supplies from "farm to customer" in 24 hours for 75% of products
Sustain successful relationships with local suppliers
Sustain a customer satisfaction rate of 98%
Retain staff and keep up customer-focused training
Expand product range to attract more customers
Source new products locally
Extend store space to accommodate new products and customers
Secure financing for expansion
Manage building work and any disruption to the business

Once you have a list of Candidate CSFs, it's time to consider what is absolutely essential and so identify the truly Critical Success Factors.

And this is certainly the case for Farm Fresh Produce. One CSF that we identify from the candidate list is "Sustain successful relationships with local suppliers." This is absolutely essential to ensure freshness and to source new products.
Another CSF is to attract new customers. Without new customers, the store will be unable to expand to increase market share.
A third CSF is financing for expansion. The store's objectives cannot be met without the funds to invest in expanding the store space.

Tip: How Many CSFs?

Whilst there is no hard and fast rule, it's useful to limit the number of CSFs to five or fewer absolute essentials. This helps you maintain the impact of your CSFs, and so give good direction and prioritization to other elements of your business or project strategy.
Using the Tool: Summary Steps
In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:
Step One: Establish your business's or project's mission and strategic goals (click here for help doing this.)
Step Two: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

Tip: How Many CSFs?

To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.
• Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
• Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
• Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
• Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.
Step Three: Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.
Step Four: Identify how you will monitor and measure each of the CSFs.
Step Five: Communicate your CSFs along with the other important elements of your business or project's strategy.
Step Six: Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.

Key Points

Critical Success Factors are the areas of your business or project that are absolutely essential to its success. By identifying and communicating these CSFs, you can help ensure your business or project is well-focused and avoid wasting effort and resources on less important areas. By making CSFs explicit, and communicating them with everyone involved, you can help keep the business and project on track towards common aims and goals.

References:
http://www.mindtools.com/pages/article/newLDR_80.htm













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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyTue Dec 29, 2009 2:23 pm

Critical Success Factor

Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:

* Money: positive cash flow, revenue growth, and profit margins.
* Your future: Acquiring new customers and/or distributors.
* Customer satisfaction: How happy they are.
* Quality: How good is your product and service?
* Product or service development: What's new that will increase business with existing customers and attract new ones?
* Intellectual capital: Increasing what you know is profitable.
* Strategic relationships: New sources of business, products and outside revenue.
* Employee attraction and retention: Your ability to extend your reach.
* Sustainability: Your personal ability to keep it all going.

Key success factors generally include exceptional management of several of the following:[6]

* Product design
* Market segmentation
* Distribution and promotion
* Pricing
* Financing
* Securing of key personnel
* Research and development
* Production
* Servicing
* Maintenance of quality/value
* Securing key suppliers
* New product development
* Good distribution
* Effective advertising
* Innovative response to customer needs
* Consumer loyalty
* Linkage of technology to market demand
* Link marketing to production
* Investment in growth markets
* Unique positioning advantage
* Strong brand image and awareness
* Prevention of price wars
* High product quality
* Patent protection
* Low product cost
* Large marketing resource budget
* Marketing research quality
* Information system power
* Analytic support capability
* Develop human resources
* Attract the best personnel
* Managerial ability and experience
* Quick decision and action capability
* Organizational effectiveness
* Learning systematically from past strategies
(http://en.wikipedia.org/wiki/Critical_success_factor)

The success of a Knowledge Management initiative depends on many factors, some within our control, some not. Typically, critical success factors can be categorized into five primary categories:

1. leadership;
2. culture;
3. structure, roles, and responsibilities;
4. information technology infrastructure; and
5. measurement.

Leadership
Leadership plays a key role in ensuring success in almost any initiative within an organization. Its impact on KM is even more pronounced because this is a relatively new discipline. Nothing makes greater impact on an organization than when leaders model the behavior they are trying to promote among employees. The CEO at Buckman Laboratories, a chemicals company, champions the cause for KM within the organization and personally reviews submissions to its knowledge bank. When he notices that a particular employee has not had been active within the system, he sends a message that reads: "Dear associate, you haven't been sharing knowledge. How can we help you? All the best, Bob."
Several other best-practice organizations have demonstrated this commitment to KM. At the World Bank, the president's support led to the creation of an infrastructure that promoted and supported the growth of communities of practice (CoPs) not only throughout the organization, but also around the globe. Today, the World Bank has sustained its KM initiative through its CoPs. Its knowledge managers constantly search for new approaches to knowledge sharing.
Although leadership plays a critical role in the success of the KM initiative, the "culture" factor can be even more important to the success of Knowledge Managment.

Culture
Culture is the combination of shared history, expectations, unwritten rules, and social customs that compel behaviors. It is the set of underlying beliefs that, while rarely exactly articulated, are always there to influence the perception of actions and communications of all employees.
Cultural issues concerning KM initiatives usually arise due to the following factors:
• Lack of time - The goal is not to encourage the employees to work more, but to work more effectively. The processes, technologies, and roles designed during a KM initiative must save employees' time, not burden them with more work. This can only be accomplished if the employees' work patterns are accounted for during the initial design and planning phase of the initiative.
• Unconnected reward systems - Organizations have to maintain a balance between intrinsic and explicit rewards in order to encourage employee behavior. The most effective use of explicit rewards has been to encourage sharing at the onset of a KM initiative. If the attendees don't find value in either the meetings or the information on the system, providing incentives will not sustain their participation. People share because they want to, they like to see their expertise being used, and they like being respected by their peers.
• Lack of common perspectives - Sharing must be inspired by a common vision. The people affected by the new process or technology must all buy in to this vision and believe it will work.
• No formal communication - When designing and implementing KM initiatives, ensure that employees and customers know about the changes occurring in your organization. It has been hypothesized that a person needs to hear the same message at least three times before it registers in the brain. Hence, communication should be pervasive and ingeminating. While implementing KM within your organization, market yourself. Make sure everyone knows what you are attempting to do, and build anticipation for the launch.
If your organization naturally has a tendency to share knowledge, enabling knowledge sharing becomes a little easier. If your organization harbors a knowledge-hoarding culture, don't give in to it. Remove negative consequences to sharing. People want to share their knowledge. They want others to know they are knowledgeable. Break down some of the existing barriers to knowledge sharing, and give people the tools and environment they need. By designing KM initiatives around your culture, you will be initiating a cultural change.

Structure, Roles, and Responsibilities
Although there are many ways that organizations structure the governance of their KM initiatives, APQC has found common elements among best-practice partner organizations: a steering committee, a central KM support group, and stewards/owners throughout the organization who are responsible for KM. It is a combination of a centralized and decentralized approach.
The steering committee usually consists of executives at the top level. They promote the concept and provide guidance, direction, and support. The central KM group is typically made up of three to four people who provide the initial support for projects or initiatives, which are usually handed over to the business owners once they are implemented. The central group usually consists of people with advanced project management, facilitation, and communication skills. The stewards, or owners, are responsible for knowledge sharing and acquisition within the business units. Like the core KM group, the stewards are change agents for the organization. They model and teach employees the principles of knowledge sharing using a common vocabulary. All of these participants work as a team to prevent a silo mentality and incorporate resistant employees in the process.
Although the structure is put in place to establish ownership and accountability, if there is no overall ownership of knowledge and learning within the organization and the leadership does not "walk the talk," it will be difficult to sustain any sharing behavior.

sharing using a common vocabulary. All of these participants work as a team to prevent a silo mentality and incorporate resistant employees in the process.
Although the structure is put in place to establish ownership and accountability, if there is no overall ownership of knowledge and learning within the organization and the leadership does not "walk the talk," it will be difficult to sustain any sharing behavior.

Measurement
Most people fear measurement because they see it as synonymous with ROI, and they are not sure how to link KM efforts to ROI. Although the ultimate goal of measuring the effectiveness of a KM initiative is to determine some type of ROI, there are many intervening variables that also affect the outcomes.
Because many variables may affect an outcome, it is important to correlate KM activities with business outcomes, while not claiming a pure cause-and-effect relationship. Increased sales may be a result not only of the sales representatives having more information, but also of the market turning, a competitor closing down, or prices dropping 10 percent. Due to the inability to completely isolate knowledge-sharing results, tracking the correlations over time is important There is a final imperative concerning critical success factors, which transcends KM and applies to all interactions: Listen! Listen to your users, customers, and managers-whichever audience for which you are designing. They will tell you how you can meet their needs and have a successful KM initiative.

(http://www.providersedge.com/docs/km_articles/Critical_Success_Factors_of_KM.pdf)
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leah_saavedra

leah_saavedra


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Assignment 6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyTue Dec 29, 2009 4:20 pm

Steps in Critical Success Factor

Meaning

So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.
That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.
As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.
The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.
Identifying CSF's is important as it allows firms to focus their efforts on building their capabilities to meet the CSF's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).


Factors:

A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:
• Money: positive cash flow, revenue growth, and profit margins.
• Your future: Acquiring new customers and/or distributors.
• Customer satisfaction: How happy they are.
• Quality: How good is your product and service?
• Product or service development: What's new that will increase business with existing customers and attract new ones?
• Intellectual capital: Increasing what you know is profitable.
• Strategic relationships: New sources of business, products and outside revenue.
• Employee attraction and retention: Your ability to extend your reach.
• Sustainability: Your personal ability to keep it all going.

The five Critical Success Factors are based primarily on leadership effectiveness, clear Performance Measurement goals and well designed Change Management plans.

1.Strong Executive leadership and alignment
• Executives and program champions must communicate the reason(s) behind the Transformation program and establish a sense of urgency
• Executive leadership and support must be visible early in the Transformation program and be reinforced throughout
• Executive leadership must clearly define program objectives

2.Clear and measurable goals

• Goals of the Transformation program must be in line with the organization’s strategy, and they must be measurable
• Executive leadership and support must clearly define the criteria for measuring progress toward program objectives
3.Actionable business case and performance measures
• Program benefits and returns on investment must be clearly defined and approved by the key stakeholders
• Organizational and individual performance measures must be aligned to the objectives of the Transformation program
4.Clearly defined roles and responsibilities
• Key stakeholders, internal and external, must be identified early in the program
• Roles and responsibilities need to be clearly defined
5.Well designed execution and continuous improvement plan
• Transformation (Change) Management must be an integral part of the program
• The execution strategy and implementation plan must be well defined and clear to all stakeholders
• Program milestones must be designed to deliver program goals and objectives
• Impacted individuals need to be trained and ready for their new assignments

The Foundation

• Know what you want.

This is the first of the critical success factors simply because it's the logical place to start when you're looking for success. I've been told, "be careful what you want, because you just might get it." I know it to be true.
If you set our intentions, you'll be much more likely to succeed, but you have to know what you want in the first place. Yogi Berra told us, "If you don't know where you are going, you might wind up someplace else."
Here's the two prong approach I take when I want to answer the question, "What do you want?"

• Stay with your strengths.

I list this as the second of the list of critical success factors because there are many people who have failed simply because they started operating outside of their area of strengths. If we're experienced individuals, then staying within our areas of strength makes perfect sense. There is no sense reinventing ourselves to see if it works.
Michael Jordan tried golf and baseball, but he went back to basketball - his strength.
If we don't have any particular skills or experience, then that has to be our first order of business - find out what we're good at. Skills and experience are critical success factors in anything we undertake. In the absence of knowing our strengths, we could be floundering around for quite some time - wasting our time and energy.

• Be knowledgeable.

Of all the critical success factors, this one should be obvious, but many times it's not. Information is key, so the more you have, the better your chance of success - up to a point.
We can inundate ourselves with too much information to be sure, and that just gets in our way. Despite that possibility, we should always seek information, as much as we reasonably can, before moving headlong into something that is particularly challenging.
• Have foresight.

When we think of foresight, just think about having a "crystal ball" of sorts. We wouldn't invest in a stock that represents an old technology that's on the way out. It wouldn't be wise because our crystal ball would show us that our investment would be lost as the business shrinks.
Buying a nice house in a nice growing area is using foresight. We can see that it will be a good investment.
No matter what our interest, having a decent "crystal ball" will be of benefit. It will help with selection as well as timing. Foresight should be viewed as a special type of knowledge.

• The Inspiration

• Create a vision.

Our vision is the key to our inspiration - the thing that will keep us going. Think of our vision as a picture of our prize, the reward for all of our efforts. It's what we're working towards.
A vision should help us clarify our intentions and sharpen our focus. Think of our vision as a dream, but with much more clarity and realism. It's the force that will allow us to put this all down on paper so we can make it happen.
• Have courage to pursue the vision. This is another of the critical success factors that is very important. Courage is what keeps some of us going when others feel like quitting. It's what allows us to push the limits and discover new things.
Don't mistake foolishness for courage. One is well considered action, while the other is not. Practice having courage and you'll be practicing for success.

• Maintain the right attitude.

Having a can do attitude is the only way to approach things. If we say "yes we can," then we're likely to accomplish our goals. Once we start doubting ourselves, we'll most likely start backsliding and lose interest and enthusiasm for the project.

• Putting our Critical Success Factors on Paper

• Plan for success.

I'm big on planning. It has helped me accomplish many things. If it does little else, it helps get everything out there in front of me so I can make a reasonable assessment of what needs to be done, who should do it, and the priority and sequence of things.
For long term and complex activities - plan it - it's necessary. Even a simple household budget is a type of plan. It allows us to know where we're headed, and we can measure our success in terms of how well we've stayed on plan.

• Make decisions using logic instead of emotion.

We all have an emotional side. We all have a logical side. Let's allow our emotions to inspire us and keep us focused, but use our logic and reason to make key decisions, create a plan and execute our plan.
My rule is pretty simple - think with your head, then with your heart, and then go back and use your head again. Knee jerk emotional reactions to things will always be poorer decisions than logical responses that are well thought out. Use reason over emotion, and you'll be doing yourself a favor.

• Aim high, but be realistic.

When we envision something, we can create our own type of movie in our mind. Anything can happen in the movies, but reality is a bit more limiting. There is nothing wrong with aiming high, but we need to be cautious and realistic while doing so.
We can follow all of these critical success factors and still fail to achieve your goals if you're aiming way too high. We need to be realistic about what we can do, how long it takes to do it, and the type of resources we'll need.
If we stay realistic, we'll be successful. Once we're successful with one of our plans, we can aim a bit higher the next time.

• Focus our efforts.

If we hope to accomplish a goal, we'll have to focus on it with our imagination, planning and actions. Otherwise we'll be diluting our efforts.
Our focus must be carefully applied if we are to achieve our goals.
Businesses focus on a particular niche in the marketplace. Musicians focus on a particular style. Miners focus their efforts where they're likely to find the resources they're looking for.
If our planning efforts are solid, then we'll know where and how to focus our efforts, and that will maximize the effectiveness of our efforts to provide the greatest return on investment.

• Sequence and prioritize.

There are many things to do in order to successfully achieve our plans. We'll need to know what the first steps should be. That means we need to understand the appropriate sequence of events. This will allow us to prioritize our actions.
Before we learn how to water ski, it would probably be a good idea to learn how to swim. If we think through the sequence of events, part of learning how to water ski involves being in the water, and often that involves being in deep water and taking a spill unexpectedly, so learning how to swim would be a good first step, and it's a high priority as well because our survival in the water depends on it.
We all face this every day in our financial dealings. With a limited amount of income, we have to prioritize spending to make certain we're using our resources wisely.
One of the keys to prioritization is understanding the difference between something that is important versus urgent. Distinguishing between the two and understanding the relationship between the two will help us be better planners and decision makers.

In Conclusion

The solution to succeeding lies in many variables, but there are some that are ever present that account for the majority of accomplishments. By seeking to develop your own key factors you can proceed to emulate the feats of the successful or better yet overtake them altogether.

These examples of critical success factors should highlight to you the very things that are needed to succeed and make valuable achievements, but they should also make you value the effort that must be exerted in order to accomplish your goals.


http://en.wikipedia.org/wiki/Critical_success_factor#Factors
http://www.mindtools.com/pages/article/newLDR_80.htm
http://www.frugal-living-freedom.com/critical-success-factors.html
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joverly gonzales

joverly gonzales


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Assignment #6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyTue Dec 29, 2009 4:52 pm

Identify and discuss the steps for "critical success factors" approach?

What is a critical success factor?
Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979). The idea is very simple: in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so. Rockart (1979: 85), by referring to Daniel (1961), gives the following as an example of the CSFs: new product development, good distribution, and effective advertising for the food processing industry - factors that remain relevant today for many firms.

According to Martin, E. W., DP Executives MIS Quarterly, Jun 1983, Vol. 6, Issue 2, p1, 9p, “A critical success factor is a key area where things must go right if an organization is to be successful. In order to better understand the management of the MIS area, we explore the critical success factors of a group of chief MIS managers in successful organizations. Knowledge of these critical success factors is useful to top management in understanding how to cope with and evaluate the MIS organization. Critical success factors are also helpful to MIS managers in improving their own performance, in communicating with their boss and with those reporting to them, and in defining their personal information needs.”

The IS requirements-gathering process is a critical first step in the IS development or adoption process. However, IS requirements are too frequently incomplete, inconsistent, or incorrect. Often, the reasons for this failure have less to do with technologies than with people and management.

This article presents the results of a study of the critical success factors (CSFs) associated with information systems requirements gathering. The results are based on a survey given to IS development personnel and to IS users who have participated in a requirements-gathering effort.

Five Critical Success Factors for IS requirements gathering

Arrow 1. Management commitment to the project
Management commitment to the project was described as the level of importance that upper-level management placed on the successful completion of the project. In general, management commitment refers to the emotional or psychological obligation that upper management demonstrates toward the project. It is not surprising that management commitment was selected as the most important factor when all the factors were considered.

Not only does management commitment drive individuals to perform because they wish to achieve recognition from their superiors, but management commitment is directly linked to whether adequate financial, human, and technology resources would be available.

Several things can be done to ensure that a project has adequate management commitment prior to the project’s launch. One is to require the presence of a champion for the project. A champion is a high-level manager within the organization who acts as sponsor and leader for the project. The champion should possess enough clout within the organization to gain necessary resources and exposure for the project to succeed.

Another way to ensure management commitment to a project prior to IS requirements gathering is to have a formal project proposal process in place. This process should include the feasibility analysis (including economic, technical, and human resources aspects) and some type of capital budgeting or investment comparison that will clearly show the financial returns for the project.

For smaller firms, at least a cost/benefit analysis should be performed and the payback period and break-even point for the IT investment should be estimated and compared to other investment opportunities. The final step of this process is approval of the proposal by management that will be held accountable for the project’s success or failure.

One last approach to improve management commitment to a project is to clearly communicate the importance of the project to all the departments, divisions, work groups, etc., by having a kick-off event or information session sponsored by the manager whose span of control covers all of these areas. This will send the clear message to the managers, users, and IT personnel involved that the project has the backing of high-level management.

Arrow 2. Interaction between users and IS personnel
Interaction between users and IS personnel was described as the quantity and quality of communication and the amount of group activities performed, including feedback from and to one another during the process. Interaction is distinguished from communication by the inclusion of other behaviors being performed jointly by the users and IS personnel.

Perhaps the most interesting aspect of this factor is that there is an inverse relationship between the quantity of interaction between users and IS personnel and the quality of this interaction. Apparently, when more time is needed for users and IS personnel to interact during a project, it is a symptom of other problems. That is, unusually greater amounts of interaction between users and IS personnel have a negative impact on the quality of the information obtained.

The rationale for this phenomenon is that when there are other “issues” not directly relevant to the IS requirements being addressed, a greater amount of time is spent communicating or interacting during the requirements-gathering process. Therefore, increased levels of communication (i.e., more meetings than is normally expected or a higher number of conference calls or personal visits among team members) may indicate other problems with the project (a lack of understanding of requirements, politics, etc.) that may impact the success of the project.

To improve the quality of interaction among users and IS personnel during IS requirements gathering, managers have several alternatives. One is to take advantage of joint application development (JAD) or other group meeting techniques that use a neutral facilitator to run structured meetings to gather requirements. A good facilitator should be able to keep the user and IS participants focused on the goal of specifying the IS requirements.

Related to this is the importance of selecting user representatives who have a superior knowledge and understanding of the business processes that are to be supported by the new system. One expert has suggested the rule of thumb is to assign the person that the department can least afford to miss for any period of time.

Arrow 3. Goal congruence among IS, users, and management
Defined as the agreement among management, user groups, and the IS department on the purpose of the project and the deliverables to be produced, goal congruence was rated the third most important factor to successful IS requirements gathering. This factor is directly affected by the existence and quality of a feasibility study and plan.

The feasibility study should include information regarding the scope of the system and the goals to be achieved. In general, both explicit and implicit goals are associated with every project, and to be successful, substantive agreement is needed on these goals.

This factor may also be affected by the interaction among users and IS personnel discussed above. It is expected that high-quality interaction would lead to a high level of goal congruence. However, goal congruence is clearly a distinct factor as the interaction may be high quality, but there still may be misunderstanding or conflict among the stakeholders with regard to the goals of the project.

Another aspect of goal congruence is the difficulty encountered when more than one user area is involved with the project. Today, almost every information system in an organization impacts more than one functional area (some touch on every area, e.g., ERP systems). Usually, these different functional groups can have different, if not competing, requirements for the system. This makes the achievement of goal congruence more difficult. This is not intended to mean that a system cannot meet multiple goals. However, all of the goals of the project should be made explicit, public, and as concrete as possible.

Arrow 4. IS personnel’s understanding of the application
IS personnel’s understanding of the application is defined as how well the information systems personnel understand the purpose, the tasks, and the outputs of the work processes that the application is to support.

This is typically referred to as domain knowledge. The involvement of IS personnel—who have knowledge regarding the application domain for which requirements are being defined—greatly increases the ability of the team to correctly and quickly specify the requirements. Specifically, having IS personnel on the team who have had prior experience in the domain area (e.g., by developing similar applications or doing support work, or best of all, performing some of the users’ job functions) allows IS personnel to understand terminology and have a deeper understanding of the users’ needs.

The IS personnel’s level of domain knowledge would also be expected to positively impact the quality of the requirements-gathering process. By being familiar with the terms and business processes under study, semantic confusion should be avoided and communication improved.

However, there also may be negative effects of IS personnel experience and domain knowledge within a specific area. This may manifest in a form of bias. Bias has been defined as a willingness to change or to try new approaches or as the resistance to new ideas and change.

Arrow 5. Planning
the planning factor was described as the amount of preparation performed for the IS requirements-gathering process and included the identification of specific tasks and the person responsible for performing them. Studies have shown that a work plan and schedule for completion are necessary for project success.

Reports of projects where an effort was nominally started without a specific plan or schedule, only to be forgotten in short order, are not unusual in most organizations. Also, stories abound where a project was begun with planned work activities and a schedule was laid out but no tasks were assigned to specific individuals, and everyone was surprised when the first set of milestones occurred and no work had been done.

The existence of a project champion and a formal project approval process, including a project plan, helps to ensure that planning activities take place. The presence of a project manager who is responsible for planning and tracking project activities and is accountable for the work being performed is highly recommended.
STEPS for Critical Success Factors

Exclamation • Be realistic about your business objectives.
Identify stretch goals with reasonable milestones and timelines that can be matched with current investment and spending plans.
Exclamation • Understand your unique value proposition.
Based on customer and/or prospect feedback, frame a value proposition that identifies the target customer and what you do for them better than anybody else.
Exclamation • Take a hard look at your competition
Research the competitive landscape and categorize your competitors, noting their strengths and weaknesses. Then compare your company against this landscape. This exercise helps identify points of differentiation that can be communicated in sales and marketing programs.
Exclamation • A marketing foundation is absolutely necessary for your success.
Invest early in marketing to clarify and articulate your value proposition, key messages, and defendable points of differentiation. Integrate this market strategy into your product development plans, and later, your sales organization.
Exclamation • For best results, marketing and sales should work hand-in-glove.
Regardless of organizational structure, build a sales and marketing team with common objectives, milestones, and measures.
Exclamation • Plan for the future.
Be fiscally prudent, but willing to consider targeted investments to build a solid business infrastructure quickly.
Exclamation • It's all in the execution and learning.
Speed and ruthless execution is everything. To maximize your ROI, identify and widely communicate business plans and objectives throughout the organization, and encourage widespread adoption and involvement at every level.

Links:
http://en.wikipedia.org/wiki/Critical_success_factor
http://articles.techrepublic.com.com/5100-10878_11-1060122.html
http://www.kickstartall.com/documents/KS_Articles/CriticalSuccessFactors.htm
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emilio jopia jr.




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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: MIS2 Assignment # 6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyTue Dec 29, 2009 6:10 pm

Identify and discuss the steps for "critical success factors" approach?


Critical Success Factors (CSFs)

A key factor leading to the continued failure in IT projects is the lack of identification and appreciation for all the major components of project success. Critical success factors (CSFs) are those things that must be done or handled properly for a project to be successful. The concept of critical success factors (CSFs) has been in the management lexicon since 1979, when the original Harvard Business Review article introduced the approach. CSFs have been adopted as a management tool by individuals and organizations and embraced by consulting firms as a useful tool for focusing on what is central to helping create success. A comprehensive model of critical success factors for IT projects permits the development of better management plans, processes, and metrics, particularly for risk, quality, and performance control.


Definition of Success

Cost, time, and quality (often referred to as the Iron Triangle) have formed the prime basis for measuring project success for the last 50 years (Atkinson, 1999). However a number of authors in more recent years (Atkinson, 1999; Brandon, 2004; DeLone & McLean, 1992; Lim & Mohamed, 1999; Morris & Hough, 1987; Pinto & Slevin, 1998;) have suggested that other criteria are also important. Some of these other criteria may be less quantitative, more difficult to measure, and some of the criteria may be temporary in that their values may be much more important at some points in the project.

So what is meant by project success? Success needs to be defined completely so that the factors that lead to success or failure in a broad perspective can be identified.

Schultz and Slevin (1979) discussed overall implementation success and identified three dimensions to success: technical (Does it work?), organizational validity (Is it what the users want?), and organizational effectiveness (Is it a cost effective solution?).

Pinto and Slevin (1998) presented a widely used “10 Factor Model” for success factors involving project mission, management support, planning, client consultation, personnel, technical tasks, client acceptance, project control, project communication, and handling unforeseen issues

Lim and Mohamed (1999) also raised the question of “What is a successful project?” and noted that different stakeholders involved with the same project may have different opinions about a project’s success. One of their examples concerned the construction of a shopping center that was eventually completed to match the required quality standard, however with significant cost and time overruns. Some stakeholders were very unhappy, depending upon the type of contracts involved and who contractually bears the burden of the cost overruns (i.e., who pays for cost overruns). Other stakeholders (such as mall customers and the merchants renting space in the mall) were all pleased and saw the project as a great success. Lim and Mohamed defined two perspectives, the macro perspective, which involves all the stakeholders, and the micro perspective, which involves only the construction parties such as the developer and contractor(s). The macro perspective is relevant for all phases of a project from conceptualization, through construction, and then operation. The micro perspective is most relevant for the construction phase.


Completion and Satisfaction Criteria

Lim and Mohamed (1999) also defined two types of success criteria: completion and satisfaction. Completion criteria include contract-related items such as cost, time, and scope. Satisfaction criteria include utility (fitness for purpose), quality, and operation (ease of use, ease of learning, ease of maintenance, etc.). The macro perspective involves both; the micro perspective only involves completion perspectives. This is illustrated in Figure 2.1. Often, scope can be somewhat divided into a portion affecting completion (mainly stated requirements, or needs) and a portion affecting satisfaction (mainly unstated requirements and expectations, or wants).

This division of success criteria into micro and macro perspective types is very important in terms of project performance control and the effectiveness and cost thereof. This division provides for different reviewtime periods, different review methods, and different project stakeholder involvement for the review of each type of criteria.

Lim and Mohamed (1999) drew a clear distinction between “success criteria” and “success factors.” The criteria are “a principle or standard by which anything is or can be judged”; factors are “any circumstance, fact, or influence which contributes to a result”. Factors for the completion criteria would typically include financial variables, process variables, resource variables (cost, availability, skill, motivation, etc.), management variables (project manager skill, line management support, etc.), and risk variables (weather, economy, technology, etc.). Factors for the satisfaction criteria would be those things that drive the satisfaction of the stakeholders.

Success criteria tend to be relatively independent of the type of project being measured. The factors are, however, very dependent on the type of thing being built (or accomplished).


Generalization of Success Factors for IT

Brandon proposed a more generalized model, and in developing that generalized model for IT success factors, the success criteria were divided into the two dimensions of project success defined by Lim and Mohamed (1999). Next, the general criteria suggested by Lim and Mohamed were also used, and these criteria are relatively independent of project type. The third step was to determine the factors that underlie these criteria for IT projects.

Success criteria

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Succes12


Many authors have studied components of IT project success and risk. The original Standish Group (1994) study found that the three most common causes of project failure were: lack of user input, incomplete requirements, and changing requirements. Conversely they found that the three most important factors for success were user involvement, executive management support, and a clear statement of requirements. The European Software Process Improvement Initiative (ESPITI) performed a study in 1995 and noted that the major IT project failure factors were requirements specifications, managing customer requirements, documentation, quality, and project management methods. Hallows (1998) stated that the major causes of failure involved scope: poor original definition, poor management of scope, and unforeseen changes in scope.


In 2004, The Standish Group (1994) updated its list of IT critical success factors to include (Collett, 2005):

User involvement
• Executive management support
• Clear business objectives
• Experienced project manager
• Minimal scope and requirements
• Iterative and agile process
•Skilled personnel
• Formal methodology
• Financial management
• Standard tools and infrastructure


Based on the detail study of these past works (both scientific parametric-based studies and the expert opinion of practitioners) combined with experience and research, they have developed a recommendation for the major IT project success factors, both completion and satisfaction. For the area of completion criteria, these major IT success factors have been identified:

Ability to Perform: Includes having the necessary amount of resources needed and the correct resources to carry out the project plan. The ability to perform is also one of the Software Engineering Institute (SEI) “common features” in their Capability Maturity Model (CMM), which is discussed later in this book.

Commitment to Perform: (Another CMM common feature) includes both project sponsor and upper management support (including organizational and environmental matters).

Methodology: Involves the selection of specific IT software engineering processes (requirements analysis, systems analysis, design, development, documentation, testing, etc.) and how these processes will be organized, utilized, and integrated both amongst themselves and with the project management processes.

Verification: Involves “built-in” quality or “defect prevention” and concerns the quality of the development processes, thus answering the question, “Have we built the product right?” Formally, verification is proof of compliance with requirements, specifications, and standards. Verification processes usually result in exception (bug) reports where compliance is not achieved.

Technology: Involves the proper selection of applicable technology for use both in the product and in the process of building the product. It covers architecture, platform, language, tools, and supporting technology selection as well as issues of each including the maturity, stability, and support thereof.

Project Management: Addresses the use of proper project management skills and knowledge in dealing with planning, schedule, cost, scope, risk, human resources, and stakeholders; this is what the Project Management Institute (PMI) calls “knowledge areas.” Also included herein are the capabilities and experience of the project manager.



In the area of satisfaction criteria, these major success factors have been identified:

Business Justification: Involves some type of cost-benefit model. Line management, users, and the project team must “buy-into” and support this model. Business justifications, financial models, and project feasibility are discussed later in the book.

Validation: Involves the product that is the subject of the project and checks all user (customer) requirements (both stated and expected) and answers the question, “Have we built the right product?” Formally, validation is proof that the customer and end users are satisfied with the system. Proper user involvement is vital to this aspect of the development and/or integration process. Validation processes usually result in change orders when the user is not satisfied with an aspect of the product.

Workflow and Content: Involves the effective integration of the new product into the organization and each user’s workflow. Content includes all deliverable information including: documentation, help system, data, and media content (especially in the sense of modern and internet applications).

Standards: Relate to compliance with applicable industry, corporate, and user (customer) standards in regard to both external (i.e. user interface) and internal issues (i.e. coding standards). Standards are also discussed later in this book under quality management.

Maintainability and Support: Involves the inherent maintainability of the developed product and the willingness and timeliness of the developing (or support) organization in responding to the customer’s concerns about usage or integrity (real or perceived) issues.

• Adaptability: Relates to the flexibility of the product to be adapted (successfully modified) for evolving changes in the environment in which the product is deployed; this includes both technical changes and business changes.

Trust and Security: Relates to both the security built into the product and to the security of the process for building the product. Product security and trust involves the customer’s willingness to fully utilize the system in all necessary modes without concern for compromise of any of the customer’s assets including information assets.


If you aren't afraid to fail, then you probably don't care enough about success.

Mark McCormack 
U.S. sports agent, promoter, and lawyer.
References:

Brandon D, 2006, Project management for Modern Information System, IRM Press, USA

King W, 2009, Planning for Information System, M.E. Sharpe, New York
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kristine_delatorre

kristine_delatorre


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 4:13 am

what are the steps in identicy the critical success factors?

before we give the steps.. let us first identify what does critical success factor is..

A critical success factor is a factor whose presence is necessary for an organisation to fulfil its mission - in other words, if it is not present then its absence will cause organisational and/or mission failure.

There are various explanation and definition of Critical Success Factor, to sum it up lets take a look in this brief summary:

Critical Success Factor an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis.

Critical Success Factor any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. The identification and strengthening of such factors may be similar. ..

Critical Success Factor (CSF) or Critical Success Factors is a business term for an element which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement.

The term “Critical Success Factor” is used differently, due to ambiguity of the word “critical”,
back and forth translations into other languages and interpretation when analyzed in portfolios:

The word“critical” is important, key, determining, vital, strategic, etc. And other meaning of the word “critical” is alarming, anxious, etc.

Let's take a look on how CSF was develop and how it started:

CSF analysis is a method developed at MIT’s Sloan school by John Rockart to guide businesses in creating and measuring success Widely used for technology and architectural planning in enterprise I/T. A top-down methodology that is especially suitable for designing systems as opposed to applications. A reductionist method for going from an abstract vision to concrete requirements.


According to Robert Cooper, Critical success factors in product development in which What separates the Winners from the Loosers. in other words, critical ang wise decions are made in mind to achieve a winner goal not planning to fail.

The idea of identifying critical success factors for business ventures was developed in the 1960s by a D. Ronald Daniel of the McKinsey & Company.

Now, let's find out what re the steps in crical success factor and how to make it in action.

First, Identify your predicament. Identifying the critical success factors of your business starts with determining the roadblocks or challenges that may hinder your company's ability to grow and fulfill its goals. These roadblocks can be internal (i.e., company politics or employee dissatisfaction) or external (i.e., economic policies, political climate that affects business, etc.).

Second, Create a strategic plan. Identifying the challenges that your business is faced with will help in developing a strategic plan that sufficiently addresses these hindrances. A strategic plan is one that will cover these roadblocks and help the organization anticipate them.

Third, Understand your targeted customers. To fulfill your business goals, you need to learn more about the behavior of your targeted consumers. This means understanding the demographic of someone who is more likely to avail your product or service.

Fourth, Compare your service with your competition. You want to assess how you serve this market niche in relation to your direct competitors to find out how your product is faring among other brands. Identify what your consumers expect from your product and then find out if your product is actually delivering according to these expectations. Look at other brands and do the same analysis.

Fifth, Examine the competition on the basis of how they operate. After looking at how your competitors serve your targeted market, you now move onto analyzing how the competing brands produce their products. Examine quality control metrics, performance and production cycles. A look at a particular product's ingredients, for instance, will shed some light as to its manufacturing process. Compare these practices with your own way of producing your merchandise and identify the shortcomings of the competition's strategy.

Finally, Adjust your production strategies as needed. Looking at how your competitors produce the same product will allow you to determine the weaknesses of your own strategy. If a competitor, for instance, is able to provide the same product at a significantly lower price, then it stands to reason that you may have issues with the efficient use of production resources. Look at how you can cut down costs of production without sacrificing the quality of your product. This will become one of your critical success factors: improving production efficiency.


To identify clearly of your company's goal and want to use CSF,
First, identify the Problem.
Next, the Objective and its Expected Benefits.
Conduct Research Phases.
Find relevant Definitions and Literature Review to the problem stated.


identify the Problem.

"You can have it fast,cheap, or good - pick any two!”(Hartman, 2000, page 292). To identify the problem, one must read between or beyond the lines as possible.


the Objective and its Expected Benefits.

To develop an integrated framework that can be used to measure the overall quality of projects during their execution phases.

This framework will allow project managers (PM) to:
a. Better understand the current status and expectations;
b. Develop forecasts of future status and expectations;
c. Develop insight into when and where corrective action is required; and
d. Monitor the effectiveness of corrective action.

Expected Benefits for Customers:
a. Higher delivered quality.
b. Better met needs and expectations.
c. This will reduce costly changes and rework.

Expected Benefits for Sponsors:
a. Better met needs and expectations.
b. More clarity into how the project contributes to business strategy.

Expected Benefits for Project Teams:
a. Better insight into what constitutes success.
b. Better insight into when and where corrective action is needed.
c. The PM will also be able to monitor the effectiveness of corrective action.

Research Phases
a. Literature Review - e objective of the literature review was to research the current state of knowledge in the field and to identify where gaps exist.
b. Industry Survey
c. Framework Development
d. Industry Interviews
e. Framework Validation


OUTPUT DEPENDS UPON PLAN.

The work doesn't end after you have identified the factors that will influence the success of your business. You want to make sure that your strategic plan is carefully implemented and that everyone in your business understands the existence of these factors. Your employees should be on the same page as you are in implementing your strategic plan. They should also be informed of your business goals to motivate productivity in the organization.


REFERENCES:

http://rapidbi.com/created/criticalsuccessfactors.html

www.w3.org/2002/ws/arch/2/04/UCSFA.ppt

www.cis.gsu.edu/~emclean/Critical%20Success%20Factors.ppt

http://www.ehow.com/how_5195052_identify-critical-success-factors.htmlml
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Dolorosa G. Mancera

Dolorosa G. Mancera


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Assignment 6   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 10:07 am

Identify and discuss the steps for “critical success factors” approach? (At least 1500 words)

Before identifying the steps for critical success factors approach, let me define first what critical success factors are. After surfing the internet, I have found various definitions about critical success factors. Reading different explanations and uses of Critical Success factors from different resources from the internet confuse me a bit. But I found some that would be reliable enough.

Critical Success Factors (CSFs) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis and business analysis. Critical Success Factors have been used significantly to present or identify a few key factors that organization should focus on to be successful. Critical Success Factors, as a definition, refer to “the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”. Critical Success Factor is an element of organizational activity which is central to its future success. It may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. It is considered as any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. These are normally identified in such areas as product processes, employee and organizational skills, functions, techniques, and technologies. It is a business term for an ingredient which is essential for a firm or project to achieve its mission. Critical Success Factors, according to Laudon &Laudon MIS (7th edition, page 10.1), are small number and easily identifiable operational goals, shaped by industry, manager, and environment, believed to assure firm’s success, and used to determine organizations requirements.

It is important in an organization to identify its Critical Success Factors because it allows firms to focus their efforts on building their capabilities to meet the recognized CSFs. It even permits organizations to make a decision if they have the capability to create the requirements needed to meet its Critical Success Factors. Whatever definition you would rely, it is important that you will always make sure that all the managers of the organization understand the definition.

Types of Critical Success Factor
There are four basic types of CSFs. They are: Industry, Strategy, Environmental and Temporal.

Industry CSF’s – resulting from specific industry characteristics
Strategy CSF’s – resulting from the chosen competitive strategy of the business
Environmental CSF’s – resulting from economic or technological changes
Temporal CSF’s – results from internal organizational needs and changes.

The following that was mentioned above are also considered as the main aspects of Critical Success Factors that was based on Rockart and Bullen’s idea. In the industry, some CSF’s are common to all companies within the same industry. Every industry defines its own CSF. The truth is that each organization has its own unique goals though there may be some standards but not all organizations will have duplicate CSF’s. Organizations have its own adopted strategy to gain market share. The quality of position in the marketplace will be bases to CSF. The organization’s strategy, resources and capabilities will classify its CSF’s. The value of organization in the market is a great impact on CSF at a given point in time.

In writing a Critical Success Factors, there are some premises that would be a great help. These principles are based on what my resources had given. This will simply serve as your guidelines in writing down the critical success factors that you have observed.
• Ensure a good understanding of the environment, the industry and the company – It has been shown that CSF's have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customized for companies and individuals and the customization results from the uniqueness of the organization.
• Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organization's CSF's Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organization's strategy and also resulting CSF's
• Develop CSF's which result in observable differences – A key impetus for the development of CSF's was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSF's which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSF's in observable terms would be helpful.
• Develop CSF's that have a large impact on an organization's performance – By definition, CSF's are the "most critical" factors for organizations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSF's were developed, it is important to thus identify the actual CSF's, i.e. the ones which would have the largest impact on an organization's (or individual's) performance.

What are the Steps for critical success factor approach?
Based on what I have understood and read, I come up with some steps for critical success factors. These are the following steps.
1. Start with a vision and a mission statement.
2. Develop a high level and hierarchy of goals and their success factors
3. List of requirements, problems, and assumptions.
4. Analysis Matrices
5. Solid usage scenarios.
6. Result of the analysis

Start with a vision and a mission statement. Every organization has its own unique vision and mission that they want to follow. It is important to know what are the firm’s vision and mission before you can start pointing out the firm’s critical success factor.

Develop high level and hierarchy of goals and their success factors. It is always good to know the goals of the organization since critical success factor is a step in ensuring the organizations success. With critical success factor, you are focusing on what the company aims in the future and if the firm is able to achieve those goals and dreams that was already a success.

List of requirements, problems, and assumptions. It is necessary to gather all the data and information with regards to the organization, site all the problems that the organization are facing or might be facing in the future, and identify the following assumptions on how to the company will get over with those problems.

Analysis matrices. Part of these analysis matrices is the problem versus requirements matrix and the usage scenarios versus requirements matrix. You have to know if all the requirements you have gathered are consistent enough. Analyze if the requirements are completed and appropriate. Analyze the problems and set some solutions on how to solve those problems. Examine if the needs of the company has been cope up. And evaluate how the company gain success would in the future.

Solid Usage Scenarios. Usage scenarios or in other words “use cases” which is very much familiar when using unified modeling language. This provides an idea on determining if the requirements are aligned and self-consistent, if the needs of the user being met as well as those of the enterprise, and if the requirements are complete.
Result of the Analysis. After having a couple of analysis, you can now list what are the things that can be considered as critical for the success of the organization. You will know the factors that would benefit and affect for the success of the firm.

Every firm has its own critical success factors. It depends on their strategy on how they can obtain success. Example of a critical success on an organization are the training and education, quality data and reporting, management commitment, customer satisfaction, staff orientation, role of the quality department, communication to improve quality, and continuous improvement. There may be several of critical success factors but it is necessary that you have to make sure that it is in line with the organizations vision, mission and goals. If the organization has achieved its goals, you can already declare that the organization has succeeded. In some cases, companies want to complete a project successfully that could be a big benefit for the company’s success. As what I have read, there has been a research that shows that there are critical success factors that should be applied to complete a project successfully. This includes the following: Match changes to vision, Define crisp deliverables, Business need linked to vision, have a formal process to define vision, and organizational culture supports project management. Critical Success factor is necessary for an organization in order to fulfill its mission. Without critical success factor, it will definitely cause organizational and/or mission failure. No one wants an organization to fail, everyone aims to succeed.

References:
http://rapidbi.com/created/criticalsuccessfactors.html
Laudon & Laudon MIS, 7th Edition. Pg. 10.4


VISIT my blog www.dgmancera.blogspot.com


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athina alorro

athina alorro


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 11:08 am

Any organization inherently possesses a mission which states why it exists and a vision which states where it is headed. In order to achieve the mission of an organization, all of the members of that particular organization should participate and contribute for the achievement of the goals and objectives of the organization as a whole. As our professor once said, every member should embrace the “one and only game plan” of the organization or else the organization will find it hard if not impossible to succeed. In addition, the organization must consistently concentrate on the key areas to achieve the mission. These key areas can be different from each organization depending on the type of organization and the type of industry that they are in. These key areas are what we call as the organization’s critical success factors.

Based on his study regarding CSFs, Rockhart provides a useful summary of similar but distinct definitions:

• key areas of activity in which favorable results are absolutely necessary to reach goals
• key areas where things must go right for the business to flourish
• “factors” that are “critical” to the “success” of the organization
• key areas of activities that should receive constant and careful attention from management
• a relatively small number of truly important matters on which a manager should focus attention


Based on the definitions stated above, I can comprehend that the CSF approach is a method used in order to identify the important elements or the “key areas” for the organization to achieve its mission.

According to Dr. John T. Drea, a professor of Marketing in Western Illinois University, here are the steps of the Critical Success Factors methods:

Step 1: Identify the relevant attributes for assessing industry attractiveness.

This is where the attributes that are relevant or necessary for the assessment of the industry where the organization belongs to is performed.
Some of the examples of relevant attributes that an organization can identify are: market size, profit margin, growth, vulnerability to business cycles and threats from new competitors/substitute products. In general, these are the factors which would determine the relative attractiveness of one industry compared to others.

Step 2: Assign weights for the importance of each attribute.

An example of this is the following (All weights should total to 1):

.20 Market size
.30 Profit margin
.20 Growth
.15 Vulnerability to business cycle
.15 Threats from new competitors/substitute products

These are the weights you would assign to each of the factors to determine the attractiveness of one industry compared to others.
Basically, this is the phase where you would weigh the level of importance of each attribute identified in step 1.


Step 3: Assign a rating (1-5) for each industry attribute, indicating the performance of the industry on the attribute (compared to others)

Step 4: Multiply the weight times the rating to get an overall industry value.

The step 3 and 4 covers the computation of the overall rating of each attribute of the organization in the industry.

Drea illustrated the step 3 and 4 with this figure as an example.

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Step_310

Step 5: Next, using the same factors and weights, evaluate the competitors along using a 1-5 scale

Step 6: Multiply the weight times the business attribute rating for each competitor.

Competitors in the same industry will be in a vertical line, but you can change weights to reflect different segments of an overall market.

The step 5 and 6 covers the computation of the attribute rating of each competitor in order to compare it with the organization being assessed. This comparison will enable the people concerned to evaluate the position of the organization based on the competitors in their corresponding industry.

To illustrate, here is an example:

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Step_510

Step 7: Plot the resulting point on a 2D grid

Step number 7 will provide a visual representation of the assessment of the critical factors of the organization for better understanding and comprehension.

Here is an example:

Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Fig3_b10

You can plot different competitors in different Industries on the same grid.

References:

Rockhart, John F. & Bullen, Christine V. A Primer on Critical Success Factors.
Cambridge, MA: Center for Information Systems Research, Massachusetts Institute of Technology, 1981.

Caralli, Richard A. (2004, July).The Critical Success Factor Method: Establishing a Foundation for Enterprise Security Management. Date Retrieved:

Drea, John T. Competitive Intelligence: Ideas for Analysis.Western Illinois University. Date Retrieved: December 27, 2009. Retrieved from:


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Franz Cie B. Suico

Franz Cie B. Suico


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 11:49 am

For an introduction, first I will give insights about critical success factors. To start, so many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials. That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project. By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project. As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

So the question is identify and discuss the steps for “critical success factors” approach. So this is the question that needs to be answered. But in order for me to answer it, I should discuss all about what is a “critical success factor”? so what is a critical success factor or (CSF), according to wikipedia.org it is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement. Others also says that it is an an element of organizational activity which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. Or any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. These are some of the definition about what critical success factor or (CSF) means. So we proceed to the next.

There are four basic types of CSF's

They are:

1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.

Things that are measured get done more often than things that are not measured. Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey). So next let us discuss the factors involving CSF.

Factors:

• Money: positive cash flow, revenue growth, and profit margins.
• Your future: Acquiring new customers and/or distributors.
• Customer satisfaction: How happy they are.
• Quality: How good is your product and service?
• Product or service development: What's new that will increase business with existing customers and attract new ones?
• Intellectual capital: Increasing what you know is profitable.
• Strategic relationships: New sources of business, products and outside revenue.
• Employee attraction and retention: Your ability to extend your reach.
• Sustainability: Your personal ability to keep it all going.

Typically, critical success factors can be categorized into five primary categories:
1. leadership;
2. culture;
3. structure, roles, and responsibilities;
4. information technology infrastructure; and
5. measurement.

Leadership plays a key role in ensuring success in almost any initiative within an organization. Nothing makes greater impact on an organization than when leaders model the behavior they are trying to promote among employees.

Culture is the combination of shared history, expectations, unwritten rules, and social customs that
compel behaviors. It is the set of underlying beliefs that, while rarely exactly articulated, are always there to influence the perception of actions and communications of all employees.

Cultural issues concerning KM initiatives usually arise due to the following factors:
• Lack of time
• Unconnected reward systems
• Lack of common perspectives
• No formal communication

Structure, Roles, and Responsibilities
Although the structure is put in place to establish ownership and accountability, if there is no overall
ownership of knowledge and learning within the organization and the leadership does not "walk the talk," it will be difficult to sustain any sharing behavior.

Information Technology (IT) Infrastructure
Without a solid IT infrastructure, an organization cannot enable its employees to share information on a
large scale. Yet the trap that most organizations fall into is not a lack of IT, but rather too much focus on
IT.

Success factors related to IT.
• Approach
• Content
• Common platforms
• Simple technology
• Adequate training

Measurement
Because many variables may affect an outcome, it is important to correlate activities with business
outcomes, while not claiming a pure cause-and-effect relationship. Increased sales may be a result not
only of the sales representatives having more information, but also of the market turning, a competitor
closing down, or prices dropping 10 percent. Due to the inability to completely isolate knowledge-sharing results, tracking the correlations over time is important.

Start with a vision:
• Mission statement
• Develop 5-6 high level goals
• Develop hierarchy of goals and their success factors
• Lists of requirements, problems, and assumptions
• Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
• Analysis matrices
• Problems vs. Requirements matrix
• Usage scenarios vs. Requirements matrix
• Solid usage scenarios
• Relationship to Usage Scenarios
• Usage scenarios or "use cases"; provide a means of determining:
o Are the requirements aligned and self-consistent?
o Are the needs of the user being met as well as those of the enterprise?
o Are the requirements complete
• Results of the Analysis

Now, I will give examples of CSF.

Statistical research into CSF’s on organizations has shown there to be seven key areas. These CSF's are:

1. Training and education
2. Quality data and reporting
3. Management commitment, customer satisfaction
4. Staff Orientation
5. Role of the quality department
6. Communication to improve quality, and
7. Continuous improvement

These were identified when Total Quality was at its peak, so as you can see have a bias towards quality matters. You may or may not feel that these are right or indeed critical for your organization.

The Critical Success Factors we have identified and us in the BIR process are captured in the mnemonic PRIMO-F

1. People - availability, skills and attitude
2. Resources - People, equipment, etc
3. Innovation - ideas and development
4. Marketing - supplier relation, customer satisfaction, etc
5. Operations - continuous improvement, quality,
6. Finance- cash flow, available investment etc

Steps in identifying CSF.

In reality, identifying your CSFs is a very iterative process. Your mission, strategic goals and CSFs are intrinsically linked and each will be refined as you develop them.

Here are the summary steps that, used iteratively, will help you identify the CSFs for your business or project:

Step 1:
Establish your business's or project's mission and strategic goals

Step 2:
For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate CSFs.

Tip: How Many CSFs?
To make sure you consider all types of possible CSFs, you can use Rockart's CSF types as a checklist.
• Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
• Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
• Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
• Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these CSFs.

Step 3:
Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success - these are your Criticial Success Factors.

As you identify and evaluate candidate CSFs, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and CSFs iteratively.

Step 4:
Identify how you will monitor and measure each of the CSFs.

Step 5:
Communicate your CSFs along with the other important elements of your business or project's strategy.

Step 6:
Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. Indeed, whilst CSFs are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.

And lastly, I will just share a little CSF on DLPC. This is the data I gathered during the interview. Critical success factors that involve DLPC is their peopleware, project cost, support from business owner, time, and budget. These are the factors that is critical to the success of a project. So these are all I want to share. Thanks!

References:
http://docs.google.com
http://en.wikipedia.org/wiki/Critical_success_factor
http://www.mindtools.com/pages/article/newLDR_80.htm
http://rapidbi.com/created/criticalsuccessfactors.html

visit my blog @ franzcie.blogspot.com
afro
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felix a. sumalinog jr.

felix a. sumalinog jr.


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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 12:03 pm

Critical Success Factors (CSFs) are defined as being ‘the limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization.’ They are the few key areas where ‘things must go right’ for the business to flourish. As a result, the CSFs are areas of activity that should receive constant and careful attention from management. The current status of performance in each area should be continually measured, and that information should be made widely available.

CSFs are the few key areas where ‘things must go right’ for the business to flourish. It is very important to identify them when aiming to obtain a profound understanding of the business. The very act of determining CSFs may help to crystallize objectives and strategies, and certainly to emphasize priority activities.

Every firm in an industry may have some common CSFs such as access to raw materials or timely delivery, due to pressures on or in the industry. The overall organization, which could have units in many industries, will have CSFs relative to its objectives of diversification, return on investment and portfolio mix. The key area for determining CSFs as part of IS strategy development is the business unit, since this is the practical level to determine strategy. The agreement of the business unit managers as to what these CSFs are is important in obtaining consensus on the major IS/IT investments. There will also tend to be a structured, cascading relationship in a large organization between objectives and CSFs.

Critical Success Factor (CSF) analysis has been the most commonly-used tool in the IS strategies toolkit and its value is increased if used in conjunction with the Balanced Scorecard. The establishment of a set of CSFs against a set of business objectives and measures, within a Balanced Scorecard framework, requires consolidation into a matrix of objectives and relevant CSFs. This is reasonably straightforward, provided there are not too many of either! The priority for dealing with the CSFs is not determined by the CSF (‘critical’ implies that no priority can be set), but by the priority of the objective that caused the success factor to be identified and by the number of objectives that will be affected by its satisfactory achievement. The next stage in the process is not, however, as straightforward. Interpreting CSFs in terms of information and information systems cannot easily be done without reference to the activities of the business and its organizational structure.

Critical Success Factors in Strategic Information Systems:

A second aspect of the analyses of our research base identifies some of the key factors that seem to recur frequently and underpin success. Few strategic information systems show all of the factors, but many show a number. Again, these factors are often at odds with traditional IS/IT approaches and show more commonality with business innovation.

1. External, not internal, focus: looking at customers, competitors, suppliers, even other industries and the business’s relationships and similarities with the outside business world. Traditionally IS/IT was focused on internal processes and issues. Toshiba is using wireless technology for remote monitoring of photocopiers, so that technicians can be dispatched as soon as there are signs of a problem. This reduces servicing costs and, since machines are out of action less often, increases usage and revenue.

2. Adding value, not cost reduction: although cost reductions may accrue due to business expansion at reduced marginal costs, ‘doing it better, not cheaper’ seems to be the maxim. This is consistent with the requirements of companies to differentiate themselves from competitors—better products, better services—to succeed. Historically, IS/IT was seen as a way of increasing efficiency—doing it cheaper—and, while this is obviously important in any business environment, it is not the only way to succeed. At Svenska Cellulosa Aktiebolaget, a Swedish pulp and paper company, foremen use a wireless system to send instructions to loggers in the field, specifying which trees to cut and in what order. This enables the company to coordinate harvesting decisions with inventory and transport requirements and match those decisions to market needs.

3. Sharing the benefits: within the organization, with suppliers, customers, consumers and even competitors on occasion! In many cases in the past, systems benefits have not been shared even within an organization, but used instead to give departments or functions leverage over each other. This reduces the benefits and does not allow them to be sustained. Sharing benefits implies a ‘buy in’, a commitment to success, a switching cost. Almost all of the examples involve sharing the benefits, with suppliers, customers, consumers and competitors, to provide barriers of entry to the industry. For instance, the introduction of debit cards to replace cheque books depended for its success on banks sharing some of the reduced processing costs with the retailers and consumers, since the benefits that the bank could gain depended on the commitment of retailers and consumers. Some would argue that this was achieved by increasing the cost of the alternative (i.e. cheques!).

4. Understanding customers and what they do with the product or service: how they obtain value from it, and the problems they may encounter in gaining that value. In the 1980s, McKesson, the pharmaceutical wholesaler, followed this principle very closely in providing a range of information-based services to drugstores, starting from a simple problem of stock control, solved by delivering products in shelf-sized batches. Black and Decker, a low-cost producer, supplied a value-added service to retailers to enable them to ‘swap’ goods they had over or understocked for the season. They did not want returns, but the retailer could not be expected to predict precisely how many lawnmowers, for instance, would be sold. It helped to solve a customer’s problem. Federal Express has built on its original customer-service system, which tracks every movement of every package, and extended access direct to customers.

5. Business-driven innovation, not technology-driven: the pressures of the marketplace drove developments in most cases. This tends to cast doubt on the idea of competitive advantage from IT, but, in practice, it means that new or existing IT provides or enables a business opportunity or idea to be converted into reality. The lead or the driving force is from the business, not necessarily a traditional route to using IS/IT, which has often been driven by technology, pushed by the IT suppliers and professionals, not pulled through by the users. It is only relatively recently that the latest technology has become of interest to business managers. But the business issue does not change: why take two risks at the same time—that is, a new business process based on new technology? It is a recipe for failure! Keen56 summed it up well by saying, ‘Major failures in using IT are often based on much better technology and bad business vision. Successes come from good enough technology and a clear understanding of the customer.’ An early prediction of the demise of many dot.com ventures?

6. Incremental development, not the total application vision turned into reality. Many examples show a stepped approach—doing one thing and building on and extending the success by a further development. To some extent, this is developing applications by experimentation but also not stopping when a success is achieved but considering what could be done next. This, again, is against the traditional notion of clarifying all requirements, defining all boundaries and agreeing the total deliverables of the system before embarking on the expensive, structured process of design and construction, freezing the requirements at each stage. Prototyping of systems obviously has a key role to play here.

7. Using the information gained from the systems to develop the business. Many mail order and retailing firms have segmented their customers according to the purchasing patterns shown by transactions and then providing different, focused catalogues or special offers. Product and market analyses plus external market research information can be merged and then recut in any number of ways to identify more appropriate marketing segmentation and product mix. This aspect has been exploited particularly well by the ‘direct’ insurers, who are able to target the lower risk, more profitable customers very accurately. Through using the information gleaned from customer transactions, the Britannia Building Society in the UK has developed a sophisticated segmentation strategy based on creating customer propensity models, which have helped the Society increase the average number of products per customer from 1.3 to over 2.0.57 Before Safeway introduced its loyalty card scheme, they knew virtually nothing about customers. They didn’t know who they were, what they bought or even if they were the same customers who shopped at the store the previous week. By introducing a loyalty card scheme, it persuaded customers to tell them what they bought, and yielded significant information such as: most customers aren’t profitable; average shopping range is 250 lines; women are 50% impulsive, men 90%; customers shop for concepts not commodities (e.g. Sunday lunch, kids treat, Italian meal); Feta cheese is the 298th most popular cheese on units sold, but leaps to 25th in terms of basket size.

As discussed above, these factors, in general, imply different attitudes to the use of IS/IT than have prevailed in the past, implying that we need new ways of thinking about IS/IT techniques to uncover such opportunities, and then new approaches to managing these applications to ensure success. Another general observation can be made from these examples, by considering what actually produces the success—information technology, information systems or information. Technology itself is the ‘enabler’, which provides short-term advantage and the opportunity to develop new systems and to capture and use potentially valuable information. But, normally, competitors will be able to purchase the same technology, and any advantages could soon be negated. However, the new information systems that developed, utilizing the technology, could provide advantages that may be less vulnerable to erosion by competitive copying. The potential gain will depend on how conclusively and exclusively the systems alter business processes and relationships.

In time, however, the existing competition or new entrants enticed into the profitable parts of industry could redefine the relationships by introducing alternative information systems. If the firm wishes to sustain its competitive advantage, it must use the information gleaned from its systems to improve its products or services—to match the requirements of the marketplace or influence its development.




Reference:
Strategic Planning for Information Systems, Third Edition
By: John Ward and Joe Peppard
Copyright ©️ 2002 by John Wiley & Sons Ltd.



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Sarah Jean Tisara

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 12:47 pm

What are critical success factors? How they contribute to the success and progress of the organization? Why is it important to identify the critical success factors?

It is essential to identify the critical success factors for the firms and organization to focus their efforts on building their capabilities to meet the Critical Success Factor's, or even allow firms to decide if they have the capability to build the requirements necessary to meet Critical Success Factors (CSF's).

So what is critical success factor? It is an element of organizational activity, which is central to its future success. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. This can enable analysis. It can be any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies. The identification and strengthening of such factors may be similar. Critical Success Factor is a business term for an element, which is necessary for an organization or project to achieve its mission. For example, a CSF for a successful Information Technology (IT) project is user involvement. The term “Critical Success Factor” is used differently, due to ambiguity of the word “critical”, back and forth translations into other languages and interpretation when analyzed in portfolios.

There are different types of critical success factors and these are:
Idea Industry - these factors result from specific industry characteristics. These are the things that the organization must do to remain competitive.
Idea Environmental - these factors result from macro-environmental influences on an organization. Things like the business climate, the economy, competitors, and technological advancements are included in this category.
Idea Strategic - these factors result from the specific competitive strategy chosen by the organization. The way in which the company chooses to position themselves, market themselves, whether they are high volume low cost or low volume high cost producers, etc.
Idea Temporal - these factors result from the organization's internal forces. Specific barriers, challenges, directions, and influences will determine these Critical Success Factors.

A Critical Success Factor Method
Start with a vision:
Arrow Mission statement
Arrow Develop 5-6 high level goals
Arrow Develop hierarchy of goals and their success factors
Arrow Lists of requirements, problems, and assumptions
Arrow Leads to concrete requirements at the lowest level of decomposition (a single, implementable idea) Along the way, identify the problems being solved and the assumptions being made Cross-reference usage scenarios and problems with requirements
Arrow Analysis matrices
Arrow Problems vs. Requirements matrix
Arrow Usage scenarios vs. Requirements matrix
Arrow Solid usage scenarios
Arrow Relationship to Usage Scenarios
Arrow Usage scenarios or "use cases"; provide a means of determining:
Arrow Are the requirements aligned and self-consistent?
Arrow Are the needs of the user being met as well as those of the enterprise?
Arrow Are the requirements complete
Arrow Results of the Analysis

What are the steps to identify the critical success factors?

Step 1: Establish your businesses or project's mission and strategic goals

Step 2: For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?" The answers to the question are your candidate Critical Success Factors.

Step 3: Evaluate the list of candidate Critical Success Factors to find the absolute essential elements for achieving success - these are your Critical Success Factors.
As you identify and evaluate candidate Critical Success Factors, you may uncover some new strategic objectives or more detailed objectives. So you may need to define your mission, objectives and Critical Success Factors iteratively.

Step 4: Identify how you will monitor and measure each of the Critical Success Factors.

Step 5: Communicate your Critical Success Factors along with the other important elements of your business or project's strategy.

Step 6: Keep monitoring and reevaluating your Critical Success Factors to ensure you keeps moving towards your aims. Indeed, whilst Critical Success Factors are sometimes less tangible than measurable goals, it is useful to identify as specifically as possible how you can measure or monitor each one.
So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.

That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.
By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.
Critical Success Factors are strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.

MAIN ASPECTS OF Critical Success Factors and their use in analysis CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

1.The industry,
2.Competitive strategy and industry position,
3.Environmental factors,
4.Temporal factors, and
5.Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

The Industry
Industry: There are some CSF's common to all companies operating within the same industry. Different industries will have unique, industry-specific CSF's
An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.
In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's.
Some trade associations offer benchmarking across possible common CSF's.

Competitive strategy and industry position
Competitive position or strategy: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF's

Not all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's
The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.

Environmental Factors
Environmental changes: Economic, regulatory, political, and demographic changes create CSF's for an organization.
These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends.
An example of environmental factors affecting an organization could be a de-merger.

Temporal Factors
Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived.
Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion.
Theoretically these would include a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group".
Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organizations.
For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

Managerial Position
Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization.
Managerial position. This is important if CSF's are considered from an individual's point of view.
For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control.
In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.

In an attempt to write good CSF's, a number of principles could help to guide writers. These principles are:

·Ensure a good understanding of the environment, the industry and the company – It has been shown that CSF's have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customized for companies and individuals and the customization results from the uniqueness of the organization.

·Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organization's CSF's Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organization's strategy and also resulting CSF's

·Develop CSF's which result in observable differences – A key impetus for the development of CSF's was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSF's which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSF's in observable terms would be helpful.

·Develop CSF's that have a large impact on an organization's performance – By definition, CSF's are the "most critical" factors for organizations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSF's were developed, it is important to thus identify the actual CSF's, i.e. the ones which would have the largest impact on an organization's (or individual's) performance.

Therefore success in determining the Critical Success Factors for your organization is to determine what is central to its future and achievement of that future.
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charmaine_dayanan

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: steps to critical success factors approach   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 5:04 pm


In the world of business, there are so many things that need to be noticed. With a lot of issues in the organization that gains your attention, it is quite difficult to oversee them all and take charge all at once. There is a tendency that you might not also notice some important matters and it will be left behind. This is one of the reasons why you are not alone in doing business; you have your colleagues and business associates which may help you in looking after the concerns of the company. But it could also be difficult for you to get them into looking at the same directions and share with your concerns and eventually get them into action. This is probably the reason why there are “critical success factors” being set in the organization.

By definition, Wikipedia describes a critical success factor, or CSF, as the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. Some other definitions include any of the aspects of a business that are identified as vital for successful targets to be reached and maintained. Critical success factors may change over time, and may include items such as product quality, employee attitudes, manufacturing flexibility, and brand awareness. They are normally identified in such areas as production processes, employee and organization skills, functions, techniques, and technologies.

Technically, critical success factors are important for an organization to focus their attention and actions to certain common goals and to achieve it by making efforts in ways that the critical success factors they have set will be attained. In the event that all of the human resources of the company, especially the management team, are all busy doing their own respective tasks, although the firm’s vision mission statements or goals and objectives are on their minds, it is highly important that there are certain points on which they are to base their actions to achieve these goals. Identifying critical success factors therefore will aid every individual in the organization to have a common point of reference to know exactly what the most important thing to do is, and this might help them perform their tasks in the right perspective so to pull them together into the same overall aims.

Actually, the concept of “success factors” was developed by D. Ronald Daniel in 1961 and was then refined and popularized by John F. Rockart in 1986. Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."
He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."
The critical success factors (CSF) are just connected to the vision and mission of the organization and the goals and objectives in particular. The mission and goals provides the company a direction on what is to achieve and focuses on the aims. The critical success factors on the other hand, focus on the most important areas which guides every member of the organization on what to achieve and how to achieve it.

Basically, there are four (4) types of critical success factors (CSFs) (RapidBI): Industry CSFs (resulting from specific industry characteristics), Strategy CSFs (resulting from the chosen competitive strategy of the business), Environmental CSFs (resulting from economic or technological changes), and Temporal CSFs (resulting from internal organizational needs and changes).

Some of the common critical success factors are: money, customer satisfaction, quality, and many more.

There are five (5) key concepts or main aspects of critical success factors according to Rockart and Bullen: the industry, competitive strategy and industry position, environmental factors, temporal factors, and managerial position.

Industry position. Each organization does actually differ in some sort of ways from one another based on the industrial aspect. Every firm has unique characteristics thus making unique critical success factors. Companies which are operating in the same industry have logically almost the same common CSFs. This is because they may have similar goals. On the contrary, diverse industries do not have similar CSFs since there are different sectors having dissimilar orientation.

Competitive strategy and industry position. There may be cases that although firms that belong to the same industrial category have dissimilar CSFs. This is because every organization defines its own unique strategies, resources, and capabilities. Furthermore, the firm’s current position in the industry will characterize the company’s suitable CSFs at a given point in time.

Environmental factors. Such changes that may occur should also be considered in formulating the CSFs of the company. Some of these include economic and political factors, regulations in the industry, and population trends. These are important factors which the firm cannot control yet should be taken into account.

Temporal factors. These issues are usually related to short-term situations and short-lived ones. A best example of this could be crisis in the industry. Organizations should take into account some possible turning points in business giving way to formulating important critical success factors necessary in the situation.

Managerial position. This is significant to the manager of the company most importantly if the CSF's are considered from an individual’s point of view. For example, a manager’s performance in a particular area of responsibility is being taken into account, this may be critical to the success of the firm. Managers of departments which focus into customer satisfaction, a CSF for managers in this section would typically be customer relationship management.

To have an actual example, let us use the case analysis presented by Mind Tools: Farm Fresh Produce mission aims to become the number one produce store in Main Street. To achieve these, the firm set the following goals: to gain market share locally of 25%; fresh food from farm to customer in 24 hours for 75% of products; sustain a 98% customer satisfaction rate; expand product range to attract more customers; extend store space to accommodate new products and customers. To be able to identify the possible critical success factors (CSFs), we must examine the mission and objectives and see which areas of business need attention so they can be achieved. The critical success factors could be: create successful relationships with customers, attract and satisfy new customers, and secure financing for expansion.

I have searched some suggested steps on how to write good critical success factors (CSFs). Here are some important principles: (1) ensure a good understanding of the environment, the industry and the company. Of course, in identifying factors you have to get to know the company and the industry where it belongs including the environment where it is involved; (2) build knowledge of competitors in the industry. Knowing the competitors’ positions in the industry, their capabilities and resources, can possibly identify how it will give impact to the organization and could result in strategic CSFs; (3) develop CSFs which result in observable differences. It is important to write critical success factors which are observable versus those that cannot be measured. CSFs that are possible measurable in certain aspects would be easier to focus on these factors; (4) develop CSFs that have a large impact on an organization’s performance. Since critical success factors are the most critical factors in the organization or an individual, it is highly important that identification of these factors should be well taken care of especially that they are the ones which could give the largest impact to the company.

Additionally, here are the steps which will help identify the critical success factors (CSFs) for your company or project:

1 – Establish your business’s or project’s mission and strategic goals. This is basically the first thing to do. The company’s mission and goals and objectives and critical success factors are intertwined with each other. But before identifying the specific factors one must first recognize the mission of the company and its business objectives. Here is a sample template that could help:

Vision / Mission / Profile (What do we want to become / what is our purpose: )
Mission:



Vision:

Strategic Goals (What do we have to do to get there: )

Strategic Goal #1:
Outcomes / Critical Success Factors (How we will get there: )
1.1
1.2
1.3
1.4

Strategic Goal #2:
Outcomes / Critical Success Factors (How we will get there: )
2.1
2.2
2.3
2.4
2.5

Strategic Goal #3:
Outcomes / Critical Success Factors (How we will get there: )
3.1
3.2
3.3
3.4
3.5

Strategic Goal #4:
Outcomes / Critical Success Factors (How we will get there: )
4.1
4.2
4.3


2 - For each strategic goal, ask yourself "what area of business or project activity is essential to achieve this goal?” By answering the questions, you could develop your critical success factors.
3 - Evaluate the list of candidate CSFs to find the absolute essential elements for achieving success. Not all candidate CSFs you have identified can be your final critical success factors. Sometimes it is useful to limit the number of CSFs so to maintain the impact and give good direction and prioritization.
4 - Identify how you will monitor and measure each of the CSFs. Naturally, your critical success factors must be measured, supervised and evaluated.
5 - Communicate your CSFs along with the other important elements of your business or project's strategy. Since your critical success factors are somehow related to your business goals, these are factors that need to communicate with the company’s strategies and overall plans.
6 - Keep monitoring and reevaluating your CSFs to ensure you keep moving towards your aims. It would be very useful to identify how to monitor and evaluate your CSFs as this will measure how far you have reached in your business strategies.

In general, critical success factors (CSFs) provide the critical points which serve as target points for the organization to achieve their goals.

I would like to acknowledge the following resources as my references: study study

Critical Success Factors: Identifying the things that really matter for success, MindTools Essential Skills for an Excellent Career
http://www.mindtools.com/pages/article/newLDR_80.htm

Critical Success Factors – Analysis: Determine the Critical Success Factors for your Organization, RapidBI: Knowledge, Understanding, Action, May 2009
http://rapidbi.com/created/criticalsuccessfactors.html

Microsoft Encarta Dictionaries

You can drop your comments to my blog a soul's reflections
http://charmainespeaksup.blogspot.com/2009/12/steps-to-critical-success-factors.html lol! lol!


Last edited by charmaine_dayanan on Wed Dec 30, 2009 5:09 pm; edited 2 times in total (Reason for editing : references and format)
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Karen Palero

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 8:31 pm

Identify and discuss the steps for "critical success factors" approach? (at least 1,500 words)

Critical Success Factor
Arrow A key area where satisfactory performance is required for the organization to achieve its goals
Arrow A means of identifying the tasks and requirements needed for success
Arrow At the lowest level, CSFs become concrete requirements
Arrow A means to prioritize requirements

Critical Success Factors are the essential areas of activity that must be performed well to achieve the mission, objectives or goals for a business or project. By identifying the Critical Success Factors, it can create a common point of reference to help direct and measure the success of the business or project. As a common point of reference, Critical Success Factors help everyone in the team to know exactly what's the most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

Executives and employees spend a fair amount of time doing things which don't really make the business more successful. When you stop to consider it, there are only generally a limited number of areas - like sales or product development - which make your business succeed. With insight and analysis you can select these things, the critical success factors. A business will succeed or fail depending on how you approach your unique set of critical success factors. Understanding these factors and paying 100% attention to them is a sure way to add power to your efforts and jump start towards a new level of performance.

Steps in Critical Success Factors Approach:

Step 1: Identify your critical success factors
Step 2: Establishing the measurements
Step 3: Setting the baseline
Step 4: Set new goals
Step 5: Closing the gap
Step 6: The Ben Franklin Rotation Program

Step 1: Identify your critical success factors

The first step is to identify the special set of CSFs. This may have already crossed peoples mind in the past, and answered it by instinct. The answers maybe correct answers, but they have to think deeper and broader. I have read from http://www.paullemberg.com/criticalfactors.html a list of factors believed to critical in an enterprise. The list below are only based on that site, this also depends on the business that you have. You may add factors to the list to describe the critical influences on a business' success.

Distribution - this could be direct sales, telesales, third- party sales, etc. Lead generation Customer satisfaction
Referrals Research Product development
Production, including quality, costing, run-rates, etc. Sufficient investment capital, sufficient working capital Customer support / technical support
Quality assurance Sales process / sales life cycle Market research
Customer education Sales compensation Recruiting
Personnel retention programs Expense management Intellectual capital development
Training Marketing communications Logistics
Employee equity Executive leadership Training and development
Corporate goals / strategic objectives Values and beliefs Mission/purpose
Individual accountability Productivity & effectiveness metrics Internal communications
Strategic and tactical planning Executive team Board of directors/advisors

It is a must to be specific when identifying the CSFs. Don't say "people" when the issue is recruiting, employee satisfaction, training or compensation. Don't say "marketing" or "sales" when the issue is lead generation. Test your assumptions by imagining a decline in a particular factor. You should be able to think of the pros and cons of each factors then come up with a solution for each cons.

In selecting factors, limit your list to no more than seven. Why seven? Cognitive theory suggests that human minds are efficient at juggling from five to nine separate trains of thought - the average and oft- quoted number is seven. Our plan is for you to keep your eye on the ball, you want to limit the balls to those you can keep your eye on.

Step 2: Establishing the measurements

Your next step is to establish a measurement scale for each critical factor. Some of these measures will be quantitative; some qualitative. Sales is an easy one: dollars of revenue measured against budget. Leads generated is also easy - how many? You can further break down sales by product and leads by sources, or you can stick to the consolidated numbers. Choose the measure which best reflects your understanding of how the issue affects your business.

Everything is measurable, you just need the right system. How can you measure your effectiveness in sales compensation? You could establish a compound metric which includes total compensation as a percentage of sales revenue, juxtaposed against goal attainment. Marketing communications is also difficult. One way to measure this is to subjectively assess the quality of your marcom pieces; you could also measure whether you have the total complement of marcom pieces you require. Or, measure whether prospects respond to your marcom efforts. Most likely you will combine all three to get one measure. A final example is measuring your efforts in the area of your Board of Directors / Board of Advisors. Measures include: do you have one? Are all the board seats filled? Is the board effective for your intended purpose? Measuring the Board factor would likely blend each of these.

Step 3: Setting the baseline

Once you've established a measurement structure for a factor, the next step is setting a baseline. Each factor should be set against a normalizing scale ranging from 1 to 10. Subjectively this can translate into non-performing(1), poor (2-3) , mediocre (4-5), good (6-7), great (8-9), and outstanding (10).

Step 4: Set new goals

Next, create a "gap" between where you are - your baseline - and your target for that factor. You already have a sales plan, so your gap exists between your current revenue and your budgeted revenue. You may consider your baseline a 5, and your target an 8. Implicit in this 1- 10 scale are judgements about your intentions: will reaching your budgeted revenue put you at 8 (almost great) or 10 (outstanding)? Where do you want to peg your efforts? If you've assessed your employee training at a 4 (mediocre), are you shooting for a 7 (good) or a 9 (great)? You can see from this how your measurement structure and goal system will impact how you allocate your company's resources and energy.

Step 5: Closing the gap

You now have a baseline and a target for each factor. Between them they define a factor gap - your challenge is to close it. Each gap becomes the focus of a meditation which asks the question: What will close the gap between our current level of this factor and our desired level? What possible actions will raise that measurement? You may have intuitive responses to these questions, and when appropriate, trust your gut. If need be, back that gut response with research - but only when cost effective. (Sometimes the most cost effective research is implementation, particularly in simple matters.)

Use any idea generation process you are comfortable with. Develop several possible initiatives to raise the level of that factor. With luck your ideas will work together and harmonize in terms of impact or implementation requirements. If you create competing ideas, select the best alternatives. Choose based on return on investment, required resources, scheduling conflicts, time to impact, total cost, and likelihood of success versus risk of failure. Depending on the specific factor, and the size of the gap, you may plan to close it in stages or shoot the gap all at once. You can launch one initiative at a time, or implement several initiatives in parallel. You may find my GamePlan!" methods useful in designing your gap-closing programs. Once you launch your gap-closing initiatives, continually measure your results. Report your progress to participants and stakeholders, and post it publicly.

Step 6: The Ben Franklin Rotation Program

As a young adult, Ben Franklin identified thirteen virtues he aspired to. In order to implement these virtues in his life he devised a "Plan for Self Examination", a program whereby he focused his attention, one virtue at a time, for one week at a time, rotating through the entire list four times a year. He kept a detailed log of the actions he took to develop the virtues in himself, along with his personal results. The article I've read adapted Franklin's concept and called it the Ben Franklin Rotation Program. At any point in time, you will have in place a program for improving every one of your critical factors. But in any given week, your primary attention will be on only one factor.

Using Franklin's principles, at the beginning of each week, focus your mind - or collective mind of your management team - on improving that week's factor. What new actions can you take, what new attitudes can you adopt, what new or renewed approaches are available - which will enhance your performance in that one specific area? Do that "thing" wholeheartedly for the entire week. Franklin also shows us how to track your progress in this venture. Create a score sheet detailing your Critical Success Factors. This sheet should detail each factor, its measurements, your current 1-10 rating and your target rating, along with your next action steps for improving that rating. Each factor also gets a weight, which enables you to develop an overall score. Each week, re-rate all the factors on the score sheet, and graph your progress. You may also graph the overall score. Publish the score sheet and the graphs. You can establish a reward system based on individual progress, or, using the factor weights, you can develop a bonus structure which incentivizes total progress.

This simple system will focus your attention on improving each one of your critical success factors. With carefully selected factors, you insure both rapid performance increases and balance in your company.


Critical Success Factors therefore produces results that express the needs of the enterprise clearly and (hopefully) completely. In addition it also allows us to measure success and prioritize goals in a sensible way. CSFs when used together with traditional usage scenarios, ensures that the needs of both the user and the enterprise are being met.



References:
http://www.paullemberg.com/criticalfactors.html
http://www.w3.org/2002/ws/arch/2/04/UCSFA.ppt
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Fritzielaine A. Barcena

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyWed Dec 30, 2009 10:59 pm

Critical Success Factor (CSF) is the term for an element that is necessary for an organization or project to achieve its mission. It is a critical factor or activity required for ensuring the success of your business. The term was initially used in the world of data analysis, and business analysis. For example, a CSF for a successful Information Technology (IT) project is user involvement.

It is strongly related to the mission and strategic goals of your business or project. Whereas the mission and goals focus on the aims and what is to be achieved, Critical Success Factors focus on the most important areas and get to the very heart of both what is to be achieved and how you will achieve it.

A plan should be implemented that considers a platform for growth and profits as well as takes into consideration the following critical success factors:[5]

* Money: positive cash flow, revenue growth, and profit margins.
* Your future: Acquiring new customers and/or distributors.
* Customer satisfaction: How happy they are.
* Quality: How good is your product and service?
* Product or service development: What's new that will increase business with existing customers and attract new ones?
* Intellectual capital: Increasing what you know is profitable.
* Strategic relationships: New sources of business, products and outside revenue.
* Employee attraction and retention: Your ability to extend your reach.
* Sustainability: Your personal ability to keep it all going.

The idea of identifying critical success factors as a basis for determining the information needs of managers was proposed by Daniel (1961) but popularized by Rockart (1979). The idea is very simple: in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so. Rockart (1979: 85), by referring to Daniel (1961), gives the following as an example of the CSFs: new product development, good distribution, and effective advertising for the food processing industry - factors that remain relevant today for many firms. (See: for example, Bergeron & Begin, 1989; Boynton & Zmud, 1984; Goldsmith, 1991; Leidecker & Bruno, 1984; Pollalis & Frieze,1993.)

The CSFs approach was applied in case studies carried out in the UK universities (Pellow & Wilson, 1993; Greene et al. 1996; Loughridge 1996). It was applied also as a component of a strategic information management (SIM) methodology put forward by Wilson (1992, 1994b). The CSFs approach was combined with the value chain concept by Porter (1985) in order to form an information audit (e.g. Ellis et al. 1993; Dimond, 1996; Buchanan & Gibb, 1998; see also Goldsmith, 1991). The methodology was tested in two case studies carried out in very knowledge-intensive sectors of Finnish industry. The process was funded by the Academy of Finland (see: Huotari 1995, 1997; Huotari & Wilson, 1996).

So many important matters can compete for your attention in business that it's often difficult to see the "wood for the trees". What's more, it can be extremely difficult to get everyone in the team pulling in the same direction and focusing on the true essentials.

That's where Critical Success Factors (CSFs) can help. CSFs are the essential areas of activity that must be performed well if you are to achieve the mission, objectives or goals for your business or project.

By identifying your Critical Success Factors, you can create a common point of reference to help you direct and measure the success of your business or project.

As a common point of reference, CSFs help everyone in the team to know exactly what's most important. And this helps people perform their own work in the right context and so pull together towards the same overall aims.

The idea of CSFs was first presented by D. Ronald Daniel in the 1960s. It was then built on and popularized a decade later by John F. Rockart, of MIT's Sloan School of Management, and has since been used extensively to help businesses implement their strategies and projects.

Inevitably, the CSF concept has evolved, and you may have seen it implemented in different ways. This article provides a simple definition and approach based on Rockart's original ideas.

Rockart defined CSFs as:
"The limited number of areas in which results, if they are satisfactory, will ensure successful competitive performance for the organization. They are the few key areas where things must go right for the business to flourish. If results in these areas are not adequate, the organization's efforts for the period will be less than desired."

He also concluded that CSFs are "areas of activity that should receive constant and careful attention from management."

MAIN ASPECTS OF CSFs
CSFs are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSFs: the industry, competitive strategy and industry position, environmental factors, temporal factors, and managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.

The Industry
An industry's set of characteristics define its own CSFs. Different industries will thus have different CSFs, for example research into the CSFs for the business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSFs as market orientation, learning orientation, entrepreneurial management style and organisational flexibility (Barrett, Balloun and Weinstein, 2005).
An example of industry and company CSFs was presented by Rockart and Bullen (1981) in their research paper and is included here to illustrate their ideas (see figure 1). Further details on company CSFs are discussed in the next point.

The example presented by Rockart and Bullen was meant to illustrate that companies would have different CSFs and would not be completely similar. It can be seen though that many aspects of the CSFs could end up being similar for organisations in an industry.

Competitive Strategy and Industry Position
Not all firms in an industry will have the same CSFs in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSFs. For example, in 2005 Caterpillar defined a new strategy to aggressively grow revenues over the long term. As part of that new strategy, Caterpillar defined several CSFs specific to the firm which were (Gordon, 2005):

* Organisational culture: "creating a culture that engaged employees, while focusing on safety and diversity"
* Quality control: "accelerating the pace of quality improvement for its products, while focusing on improving new product introduction and continuous product improvement processes"
* Cost focus: "implementing processes to become the highest-quality, lowest cost producer of our high-volume products in each hemispheric currency zone"

Other firms in Caterpillar's industry may or may not have the same CSFs, and are unlikely to have the same complete set.

Environmental Factors
These relate to environmental factors that are not in the control of the organisation but which an organisation must consider in developing CSFs. Examples for these are the industry regulation, political development and economic performance of a country, and population trends. For example, Ladbrokes, a UK bookmaker, will be establishing an international business in Italy where it has just acquired a business license, a requirement for foreign sports betting firms prior to establishing a business in the country (Citywire, 2007).
Another example of environmental factors affecting an organisation was the de-merger of Mondi, a paper and packaging firm, from its parent Anglo-American, a global mining firm. As Mondi had substantial assets in South Africa, it had to pursue a dual listing in order to meet the requirements of South African regulation, particularly in relation to its South African investors (Waples, 2007). Environmental CSFs for Mondi then in the short term include enhancing relations with the South African regulator and ensuring that requirements of South African investors are met.

Temporal Factors
Temporal factors are temporary or one-off CSFs resulting from a specific event necessitating their inclusion. Rockart and Bullen (1981) state that typically, a temporal CSF would not exist and they give as an example of a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group". However, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organisations. For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.
For example, Bear Stearns has stated an aggressive expansion plan in Asia to grow existing and new business lines (Financialwire, 2007). As Bear Stearns grows its business over the next few years, a CSF in each year is to build its management teams for the business and the financial products that it seeks to expand.

Managerial Position
A final primary source of CSF is managerial position. This is important if CSFs are considered from an individual's point of view. Rockart and Bullen (1981) give an example of manufacturing managers who would typically have the following CSFs: product quality, inventory control and cash control. As examples, possible firms whose managers would have the stated CSFs mentioned by the authors include Heidelberg Cement (large global cement firm) and Tata Steel (Indian firm which now owns Corus Group, a UK steel manufacturing firm) (Satish, 2007). In organisations with departments focused on customer relationships, a CSF for managers in these departments is customer relationship management (Mendoza et al., 2007).
An example of CSFs for the five primary sources is shown from a work on enterprise security management (see figure 2) which utilised the CSFs method to develop and deploy an effective approach to their business (Caralli, 2004).

* Ensure a good understanding of the environment, the industry and the company – It was shown that CSFs have five primary sources, and it is important to have a good understanding of the environment, the industry and the company in order to be able to write them well. These factors are customised for companies and individuals and the customisation results from the peculiarity of the organisation. This peculiarity stems from an organisation's strategy, current position, and resources and capabilities.
* Build knowledge of competitors in the industry – While this principle can be encompassed in the previous one, it is worth highlighting separately as it is critical to have a good understanding of competitors as well in identifying an organisation's CSFs. Knowing where competitors are positioned, what their resources and capabilities are, and what strategies they will pursue can have an impact on an organisation's strategy and also resulting CSFs.
* Develop CSFs which result in observable differences – A key impetus for the development of CSFs was the notion that factors which get measured are more likely to be achieved versus factors which are not measured. Thus, it is important to write CSFs which are observable or possibly measurable in certain respects such that it would be easier to focus on these factors. These don't have to be factors that are measured quantitatively as this would mimic key performance indicators; however, writing CSFs in observable terms would be helpful.
* Develop CSFs that have a large impact on an organisation's performance – By definition, CSFs are the "most critical" factors for organisations or individuals. However, due care should be exercised in identifying them due to the largely qualitative approach to identification, leaving many possible options for the factors and potentially results in discussions and debate. In order to truly have the impact as envisioned when CSFs were developed, it is important to thus identify the actual CSFs, i.e. the ones which would have the largest impact on an organisation's (or individual's) performance.

References:
http://en.wikipedia.org/wiki/Critical_success_factor
http://informationr.net/ir/6-3/paper108.html
http://www.mindtools.com/pages/article/newLDR_80.htm
http://university-essays.tripod.com/critical_success_factors_csf.html

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Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 Empty
PostSubject: Re: Assignment 6 (Due: December 30, 2009, before 01:00pm)   Assignment 6 (Due: December 30, 2009, before 01:00pm) - Page 2 EmptyThu Dec 31, 2009 12:14 pm

In the world of business for you to become more successful you must have activities that you called a
Critical Success Factors (CSF’s) which leads you to the success of your business. I will discuss n what (CSF's) means according to the research that i've made.

Critical Success Factors (CSF’s) are the critical factors or activities required for ensuring the success your business. The term was initially used in the world of data analysis, and business analysis. Most smaller and more pragmatic businesses can still use CSF’s but we need to take a different, more pragmatic approach. Critical Success Factors have been used significantly to present or identify a few key factors that organizations should focus on to be successful. As a definition, critical success factors refer to "the limited number of areas in which satisfactory results will ensure successful competitive performance for the individual, department, or organization”. As you read this and many other resources on the internet you will discover that there are potentially a confusing variety of definitions and uses of Critical Success Factors. Before you start the journey looking at CSFs it is important to realise that the specific factors relevant for you will vary from business to business and industry to industry. The key to using CSFs effectively is to ensure that your definition of a factor of your organizations activity which is central to its future will always apply. Therefore success in determining the CSFs for your organization is to determine what is central to its future and achievement of that future.

The principle of identifying critical success factors as a basis for determining the information needs of managers was proposed by RH Daniel (1961 Harvard Business Review - HBR) as an interdisciplinary approach with a potential usefulness in the practice of evaluation within library and information units but popularized by F Rockart (1979 Harvard Business Review - HBR). In time many academics have applied the methodology increasingly outside the educational establishment.

The idea is very simple:

in any organization certain factors will be critical to the success of that organization, in the sense that, if objectives associated with the factors are not achieved, the organization will fail - perhaps catastrophically so.

The following as an example of generic CSF's:

* New product development,
* Good distribution, and
* Effective advertising

Types of Critical Success Factor


1. Industry CSF's resulting from specific industry characteristics;
2. Strategy CSF's resulting from the chosen competitive strategy of the business;
3. Environmental CSF's resulting from economic or technological changes; and
4. Temporal CSF's resulting from internal organizational needs and changes.

Things that are measured get done more often than things that are not measured.

Each CSF should be measurable and associated with a target goal. You don't need exact measures to manage. Primary measures that should be listed include critical success levels (such as number of transactions per month) or, in cases where specific measurements are more difficult, general goals should be specified (such as moving up in an industry customer service survey).

Five key sources of Critical Success Factors

MAIN ASPECTS OF Critical Success Factors and their use in analysis
CSF's are tailored to a firm's or manager's particular situation as different situations (e.g. industry, division, individual) lead to different critical success factors. Rockart and Bullen presented five key sources of CSF's:

1. The industry,
An industry's set of characteristics define its own CSF's Different industries will thus have different CSF's, for example research into the CSF's for the Call centre, manufacturing, retail, business services, health care and education sectors showed each to be different after starting with a hypothesis of all sectors having their CSF's as market orientation, learning orientation, entrepreneurial management style and organizational flexibility.
In reality each organization has its own unique goals so while thee may be some industry standard - not all firms in one industry will have identical CSF's. Some trade associations offer benchmarking across possible common CSF's.

2. Competitive strategy and industry position

Competitive position or strategy: The nature of position in the marketplace or the adopted strategy to gain market share gives rise to CSF's Differing strategies and positions have different CSF'sNot all firms in an industry will have the same CSF's in a particular industry. A firm's current position in the industry (where it is relative to other competitors in the industry and also the market leader), its strategy, and its resources and capabilities will define its CSF's. The values of an organization, its target market etc will all impact the CSF's that are appropriate for it at a given point in time.

3. Environmental factors,

Environmental changes: Economic, regulatory, political, and demographic changes create CSF's for an organization.
These relate to environmental factors that are not in the control of the organization but which an organization must consider in developing CSF's Examples for these are the industry regulation, political development and economic performance of a country, and population trends. An example of environmental factors affecting an organization could be a de-merger.

4. Temporal factors, and

Temporal factors: These relate to short-term situations, often crises. These CSF's may be important, but are usually short-lived.

Temporal factors are temporary or one-off CSF's resulting from a specific event necessitating their inclusion.

Theoretically these would include a firm which "lost executives as a result of a plane crash requiring a critical success factor of rebuilding the executive group".

Practically, with the evolution and integration of markets globally, one could argue that temporal factors are not temporal anymore as they could exist regularly in organizations.

For example, a firm aggressively building its business internationally would have a need for a core group of executives in its new markets. Thus, it would have the CSF of "building the executive group in a specific market" and it could have this every year for different markets.

5. Managerial position (if considered from an individual's point of view). Each of these factors is explained in greater detail below.


Managerial role: An individual role may generate CSF's as performance in a specific manager's area of responsibility may be deemed critical to the success of an organization. Managerial position. This is important if CSF's are considered from an individual's point of view. For example, manufacturing managers who would typically have the following CSF's: product quality, inventory control and cash control. In organizations with departments focused on customer relationships, a CSF for managers in these departments may be customer relationship management.


http://rapidbi.com/created/criticalsuccessfactors.html#WhatareCSFs
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